Marketing Director & Athlete Team Manager

• Apr 2019 - Present

Digital Marketing Account Strategist

• Oct 2017 - Apr 2019

• Developed annual account strategy and tactics to meet or exceed revenue growth and profit margin targets for nine clients including Icelantic Skis, Primal Pet Foods, and Wedderspoon Organic • Evaluated and analyzed social media, paid search, email marketing, and all digital campaigns against competitor trends, adjusting strategies to ensure optimal performance •Managed budgets totaling $1M for clients with success of generating positive month-over-month revenue, sessions, and conversion rate metrics Results • Increased year-over year revenue for an industry leader ski company through digital campaigns including email marketing, paid search, retargeting, and social • Redesigned and implemented social media strategies which increased Instagram followers by 87% over 6 months and Facebook followers by 172% over 10 months for one client • Grew newsletter subscribers by 50% through a branded social media campaign giveaway • Launched a geo-targeted paid search and social campaign to bring a new product to market in retail stores. Sales of the new product represented 8% of annual revenue, making it the best product launch in the company’s 18-year history. Show less

Content Marketing Coordinator

• May 2017 - Oct 2017

• Cultivated a content strategy for a SaaS e-commerce startup to increase blog visitors and convert new users, generated and organized website content, developed monthly editorial calendars, and copyedited and managed content from 20 freelance writers, reporting directly to the Director of Growth and CEO • Re-engineered a content strategy including a major SEO campaign for targeted content, implementing strategic keyword tactics with tools such as Google Keyword Planner and SEMRush; monitored campaign through Google Analytics Results • Increased blog subscriber list by 150% in a five-month span by creating 2-3 lead magnets per month and averaging a 24% open rate (vs. 16% industry average) • Organic unique visitor search traffic increased 25% in three months by using keyword research and Google friendly navigation Show less

Editorial Intern

• Jan 2017 - May 2017

• Collaborated with editors and writers of a top outdoor publication in the United States • Pitched ideas, contributed in staff meetings, and performed ongoing fact-checking, researching, writing, and copyediting for multiple projects • Generated over 1,700 social media shares through my personal published articles and photography • Collaborated with editors and writers of a top outdoor publication in the United States • Pitched ideas, contributed in staff meetings, and performed ongoing fact-checking, researching, writing, and copyediting for multiple projects • Generated over 1,700 social media shares through my personal published articles and photography

Vice President

• Sep 2014 - May 2017

• Organized on-campus and off-campus events for the largest collegiate ski and snowboard club in North America with over 3,000 members, oversaw all club functions including weekly Executive Board meetings, and promoted the continued growth of the club into one of the most recognized collegiate organizations on campus and in the country • Fostered relationships with some of the biggest names in the outdoor industry, from grassroots Colorado businesses to Fortune 500 leaders like Red Bull and GoPro by maintaining contractual agreements and fulfilling social media quotas • Spearheaded “Welcome Back” event which had a total of 400 attendees and 15 club sponsors present. Responsibilities included event management, promotion, coordination of the event in September 2015 and 2016 with a budget of $3,000 Show less

Marketing Intern

• Aug 2016 - Jan 2017

• Managed various social media platforms including Facebook and Instagram with an aggregate reach of 3,000 people • Demonstrated ability to engage with owners of the company to brainstorm innovative newsletters, marketing and ad campaigns • Designed and created marketing materials and content to target existing and potential customers • Managed various social media platforms including Facebook and Instagram, growing them by 14% and 5% respectively in five months • Managed various social media platforms including Facebook and Instagram with an aggregate reach of 3,000 people • Demonstrated ability to engage with owners of the company to brainstorm innovative newsletters, marketing and ad campaigns • Designed and created marketing materials and content to target existing and potential customers • Managed various social media platforms including Facebook and Instagram, growing them by 14% and 5% respectively in five months

Photography Intern

• May 2016 - Aug 2016

• Responsibilities included assisting in the studio for product photography, requesting, editing, and processing images received from top companies in the ski industry • Acquired professional level skills within Adobe InDesign and Photoshop • Responsibilities included assisting in the studio for product photography, requesting, editing, and processing images received from top companies in the ski industry • Acquired professional level skills within Adobe InDesign and Photoshop

Photo Editor Intern

• May 2014 - Jul 2014