Heather Sullivan

Sr. Manager - Direct Marketing, Deposit Products at Discover Financial Services
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Contact Information
us****@****om
(386) 825-5501
Location
Arlington Heights, Illinois, United States, US

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Stephanie Geno

Heather has great experience across a range of areas including digital marketing, paid media, and the marketing technology landscape. She's done an excellent job of understanding what initiatives will drive the greatest impact for the US Cellular organization, and stewarding those initiatives through implementation across various internal and external teams. She's also extremely respectful of all team members and a pleasure to work with!

Lauren Nolte

Heather is a true leader and advocate for her team members. As my manager for almost two years, Heather has been an exceptional mentor – encouraging me and giving me many opportunities to promote my accomplishments. Under her leadership, I thrived in my role and was promoted to a Manager. I have learned so much from Heather. She is extremely adept at solving problems and making decisions that have the optimal overall impact on the business. From my experience working with Heather, I learned a lot about prioritizing initiatives based on business impact and honed my ability to make decisions quickly under pressure. In addition to being a superb people leader, Heather also managed to lead the entire new product development lifecycle for a major company product launch this past year. Between her strong personal accountability and commitment to getting the job done, and her ability to negotiate critical compromises, Heather ensured our company was first to market with an innovative new product – on top of her day job! I am a huge admirer of Heather’s work ethic and the strong relationships she has established throughout all areas of the organization. I highly recommend Heather for any job that requires strong problem-solving skills, leadership, and a focus on people development. She is laser-focused on results but also excels at advancing her team members and cultivating an environment of respect and honesty on her team.

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Credentials

  • Certified Public Accountant
    -

Experience

    • United States
    • Financial Services
    • 700 & Above Employee
    • Sr. Manager - Direct Marketing, Deposit Products
      • Aug 2022 - Present

    • Sr. Manager, Direct Marketing - Home Loans
      • Nov 2017 - Aug 2022

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Senior Manager, Digital Marketing
      • Mar 2012 - Sep 2017

      Responsible for leading the development and implementation of successful digital strategy and overseeing the management of all digital acquisition programs to generate significant, highly qualified online and in-store traffic. Oversee all of USCC's digital marketing programs, marketing automation efforts, and digital analytics. Overall goals include optimizing consideration and response metrics, ensuring all marketing messaging is brand consistent, relevant and competitive. Identify and lead the implementation of digital tools and analytics to improve marketing performance and efficiency (e.g., attribution, marketing automation platform, etc.). Leverage web analytics and retail data to assess, understand and communicate the success and profitability of digital campaigns. Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • Senior Manager, Online Marketing Strategy
      • Oct 2007 - Feb 2012

      - Led digital marketing strategy across display, content, email, search and site to grow Discover’s share of wallet and drive profitability. Partnered with marketing leaders across the organization to understand goals, products and business drivers to deliver online results aligned with each business unit. - Managed prioritization process across all marketing-driven web initiatives to evaluate effort, impact, ROI and/or strategic value to the business. Developed requirements and creative strategy for site projects and collaborated on UX designs with the goal of delivering customer-centric online solutions that drive business and marketing objectives.- Managed an in-house targeting platform to enable dynamic marketing and customer experiences on Discover.com including development of creative, targeting criteria, testing strategies, offer prioritization and optimization.- Led the research, vendor selection and integration of a multivariate testing and adaptive targeting solution (Adobe Test & Target), along with test strategy development and execution of the first tests. - Developed and launched a P2P payment solution on Discover.com in partnership with PayPal, including business case creation, socialization and adoption across senior leadership, risk mitigation planning, marketing strategy and segmentation, and user experience. Show less

    • Manager, Partner Marketing
      • Aug 2004 - Sep 2007

      Drove strategy and program development for Discover Extras (partner funded retail offers), managing an annual budget of $1.5MM to drive incremental sales of $20MM. Researched secure online coupon technology and selected vendor to deliver retail offers securely via email. Collaborated with Sales team to secure best-in-market offers and managed ongoing relationships with top retailers such as Lowe’s, Home Depot and Walgreens to efficiently execute online and printed marketing materials.

    • Manager, Acquisition Marketing
      • Jun 2000 - Jul 2004

      Instrumental in the development of online initiatives, including the addition of 150 Affinity designs to Discovercard.com and incorporation of the Affinity strategy into the Card4You.com. Managed all aspects of Cardmember Direct Mail Acquisition programs for Affinity, representing an annual budget of $78MM and 1MM new accounts. Managed all aspects of the Affinity New Launch process, including concept generation and research, marketing strategies and product positioning, creative development, leadership of cross-functional teams to accomplish critical milestones and ongoing performance analysis. Responsible for the launch of 18 new Affinity Series with 120+ card designs. Show less

    • Project Manager, Rewards Marketing
      • May 1999 - Jun 2000

      Managed the Cashback Bonus Partner Redemption Program, including production of promotional materials, development of redemption parameters, tracking of merchant offers and program analysis. Implemented a rewards program that incorporated merchant-funded Cashback Bonus awards to enhance the value proposition of each new Affinity Series. Provided sales support and materials to sign key merchant partners, developed program process flow and managed creative production. Partnered with Business Technology and Operations to automate CBB promotions. Show less

Education

  • The University of Chicago Booth School of Business
    Digital Marketing for Executives
  • DePaul University - Charles H. Kellstadt Graduate School of Business
    MBA, Marketing - With Distinction
  • Western Michigan University - Haworth College of Business
    BBA, Accountancy - Cum Laude

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