Matthew Ankenmann

Business Analyst at Tangam Systems
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Contact Information
us****@****om
(386) 825-5501
Location
Guelph, Ontario, Canada, CA
Skills

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Bio

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Credentials

  • Microsoft Advertising Certified Professional
    Microsoft
  • Google Ads Search Certification
    Google

Experience

  • Tangam Systems
    • Canada
    • Software Development
    • 1 - 100 Employee
    • Business Analyst
      • mars 2022 - - aujourd’hui

      Started work as a Business Analyst for Tangam Systems, working primarily on the new Slots Optimization and Data Analysis (SODA) product. Started work as a Business Analyst for Tangam Systems, working primarily on the new Slots Optimization and Data Analysis (SODA) product.

  • Adknown
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Campaign Manager
      • mai 2020 - mars 2022

      • Create, manage, and execute search marketing campaigns using Google Ads, Microsoft Ads Facebook Ads• Duties include traffic monetization, campaign idea generation, ad text copywriting, using internalanalytic tools to conduct A/B testing, and conduct campaign performance trend analysis • Create, manage, and execute search marketing campaigns using Google Ads, Microsoft Ads Facebook Ads• Duties include traffic monetization, campaign idea generation, ad text copywriting, using internalanalytic tools to conduct A/B testing, and conduct campaign performance trend analysis

  • University of Guelph
    • Canada
    • Higher Education
    • 700 & Above Employee
    • Data and Reporting Student Assistant
      • sept. 2019 - avr. 2020

      • Conducted data reporting and analysis for the VP of the Office of Institutional Analysis andResearch as part of the Data Strategy Team• Utilized Tableau and Microsoft Excel in projects relating to planning university processesand analysis of policy/decision making for stakeholders• Planned and created dashboards visualizing university KPI data in accessible formats forexecutive stakeholders using Tableau • Conducted data reporting and analysis for the VP of the Office of Institutional Analysis andResearch as part of the Data Strategy Team• Utilized Tableau and Microsoft Excel in projects relating to planning university processesand analysis of policy/decision making for stakeholders• Planned and created dashboards visualizing university KPI data in accessible formats forexecutive stakeholders using Tableau

  • Pfaff Automotive Partners
    • Canada
    • Retail Motor Vehicles
    • 100 - 200 Employee
    • Automotive Development Intern
      • mai 2019 - août 2019

      • Brought on as part of a summer internship program and assisted/lead special projects around thedealership group• Analyzed customer surveys to provide insight into changes for dealership processes, resulting in asignificant increase in customer satisfaction scores for sales and service over a span of two months • Brought on as part of a summer internship program and assisted/lead special projects around thedealership group• Analyzed customer surveys to provide insight into changes for dealership processes, resulting in asignificant increase in customer satisfaction scores for sales and service over a span of two months

  • University of Guelph
    • Canada
    • Higher Education
    • 700 & Above Employee
    • Undergraduate Research Assistant
      • mai 2018 - avr. 2019

      • Conducted data collection and analysis for the Office of Institutional Analysis and Research• Aided with the preparation of project-related reports• Developed databases for the office’s future use in cataloging U of G’s performance in several college and university ranking lists• Verified the accuracy and validity of data entered in databases, correcting any errors • Conducted data collection and analysis for the Office of Institutional Analysis and Research• Aided with the preparation of project-related reports• Developed databases for the office’s future use in cataloging U of G’s performance in several college and university ranking lists• Verified the accuracy and validity of data entered in databases, correcting any errors

  • Adknown
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • SEM Data Analyst Co-op
      • janv. 2017 - avr. 2017

      Adknown Inc., Guelph, ON• Managed a portfolio of pay per click advertising campaigns by optimizing bids, budgets, and advertisement content to reach designated objectives• Traffic acquisition, monetization, and research analytics using large datasets• Performed market and keyword research to identify industry trends• Forecasted online traffic using internal and third-party analytic systems with the goal of increasing return on investment and general campaign performance Adknown Inc., Guelph, ON• Managed a portfolio of pay per click advertising campaigns by optimizing bids, budgets, and advertisement content to reach designated objectives• Traffic acquisition, monetization, and research analytics using large datasets• Performed market and keyword research to identify industry trends• Forecasted online traffic using internal and third-party analytic systems with the goal of increasing return on investment and general campaign performance

Education

  • University of Guelph
    Bachelor of Arts - BA, Psychology (Co-op), Marketing Minor
    2015 - 2020
  • Loyola Catholic Secondary School
    High School
    2011 - 2015

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