Experience

Passen

• Canada
• Software Development
• 1 - 100 Employee

• Founder, President, Chief Operating Officer

  • Feb 2022 - Present

  Toronto, Canada Area Passen is a digital fitting service that provides fit recommendations to clothing shoppers in-store or online. We help clothing providers increase sales, reduce waste from returns and overproduction, and we help consumers access great fitting clothing for their unique body profile.

• Founder, Chief Executive Officer

  • Jan 2017 - Feb 2022

  Toronto, Ontario, Canada Crafted vision, designed world-leading digital fitting platform, built team, financed operations, pivoted technology to respond to COVID-19, set company up for success for long term value creation.



PostBeyond by Influitive

• Software Development
• 1 - 100 Employee

• Communication Strategy Executive

  • Jun 2016 - Dec 2016

  Toronto, Canada Area Revolutionizing the way organizations inform, engage, and communicate with their employees and customers. Responsible for full sales cycle of enterprise communication strategy and software.



Myplanet

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Account Executive

  • Apr 2015 - Jun 2016

  Toronto Sales and account executive responsible for helping drive digital innovation at Fortune 500 companies.

• Business Analyst

  • Sep 2013 - Apr 2015

  Toronto Conduct industry, company, and product research in order to identify opportunities for organizations to deliver world-class digital products.



Tunezy

• United States
• Music

• Marketing Manager

  • May 2012 - Aug 2012

  Richmond Hill Developed and led Tunezy’s national brand awareness strategy by recruiting, training, and supporting student ambassadors to host Tunezy Marketing events at over 20 college and university campuses across Canada, increasing user registration and brand presence Developed company communication package on how to pitch Tunezy to musicians, fans, and sponsors, which increased brand consistency and secured more overall partnerships Researched and recommended best-in-practice user… Show more Developed and led Tunezy’s national brand awareness strategy by recruiting, training, and supporting student ambassadors to host Tunezy Marketing events at over 20 college and university campuses across Canada, increasing user registration and brand presence Developed company communication package on how to pitch Tunezy to musicians, fans, and sponsors, which increased brand consistency and secured more overall partnerships Researched and recommended best-in-practice user interfaces and feature offerings for design and developer iterations, ensuring Tunezy’s uniqueness, brand-consistency, and consumer value Show less



Intertainment Media Inc.

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Brand Manager

  • Apr 2012 - Aug 2012

  Toronto, Canada Area Performed competitor research, market sizing, and consumer profiling for multiple subsidiary businesses in order to develop and execute effective marketing campaigns; increased brand awareness and user adoption Developed cross-department dashboard that tracked key performance metrics which increased statistic-based decision making and higher collaboration amongst the Sales and Marketing departments



Carlson Marketing

• United States
• Advertising Services
• 300 - 400 Employee

• Accounting Coordinator

  • May 2011 - Sep 2011

  Mississauga, Ontario Analyzed, consolidated, and input vendor payment statistics for further model analysis and Accounts Payable department which ensured timely, accurate supplier payment Independently researched and identified data entry inefficiencies, consulted with management and in-house software development team and participated in initiating a departmental-wide software upgrade.



Rogers Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Ontario Event Specialist

  • May 2010 - Sep 2010

  GTA, Ontario Led the first co-op Event Specialist group assigned to GTA Corporate Marketing and effectively introduced in-house field-marketing and facilitated stronger communication between Rogers Corporate and their affiliate representatives Communicated value of the special events initiative to existing affiliate representatives and successfully extended in-house marketing support to GTA partners which positively impacted sales through clarified and enforced corporate expectations of… Show more Led the first co-op Event Specialist group assigned to GTA Corporate Marketing and effectively introduced in-house field-marketing and facilitated stronger communication between Rogers Corporate and their affiliate representatives Communicated value of the special events initiative to existing affiliate representatives and successfully extended in-house marketing support to GTA partners which positively impacted sales through clarified and enforced corporate expectations of representation Effective interpersonal and consumer relation skills led to achieving record implementation results for the Rogers on Demand Online campaign; over 300 account activations in two weeks Show less