Jim Blythe

Marketing Lead at DC Engineering
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Contact Information
us****@****om
(386) 825-5501

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5.0

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Ted Jones

We were very fortunate to have Jim lead our marketing efforts during an important time at CSI. He did a great job improving our brand and created a new website with a ton of content to showcase our expertise. He increased our on-line rankings, and tripled the number of leads that we got from the internet. Jim did all this while we were under a Google penalty due to a previous web developer error. The last thing that he did for us was to get the Google penalty lifted, which has put us on solid footing with our internet presence since then. Jim has the personality and work ethic to run with any team.

Matt Doyle

Jim is an outstanding colleague. I've worked alongside Jim as the Marketing & Communications Manager and iO DuPont, Inc and spend a considerable amount of time developing strategies based on his consultation. The whole iO DuPont team is fortunate to have such a knowledgeable team member who brings years of marketing and sales experience to our growing business. His consistent enthusiasm for our company and clients make it a pleasure to work alongside him.

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Experience

    • United States
    • Construction
    • 100 - 200 Employee
    • Marketing Lead
      • Feb 2018 - Present

    • Director of Administration
      • May 2016 - Jan 2018

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2014 - Feb 2016

      Set strategy for and directed all media efforts. Leveraged informal partnerships with customers and other business affiliates to underscore the company's value proposition and competitive advantage. Created video and other content to maximize brand presentation and for targeted brand building efforts. Set strategy for and directed all media efforts. Leveraged informal partnerships with customers and other business affiliates to underscore the company's value proposition and competitive advantage. Created video and other content to maximize brand presentation and for targeted brand building efforts.

    • United States
    • Semiconductors
    • 1 - 100 Employee
    • Director of Marketing
      • Apr 2012 - Oct 2014

      Created and implemented an entire brand architecture for the organization. Built a content rich digital footprint that effectively doubled page rank and domain authority, and increased inbound leads by 300%, and sales by approx. 15%. Created and implemented an entire brand architecture for the organization. Built a content rich digital footprint that effectively doubled page rank and domain authority, and increased inbound leads by 300%, and sales by approx. 15%.

    • Director of Business Development
      • Jan 2011 - Apr 2012

      Start-up company with a unique Continuously Variable Transmission. Conducted market research and defined strategy, developed business partnerships and created a channel plan toward the goal of commercializing the product. Lack of funding slowed the process. Start-up company with a unique Continuously Variable Transmission. Conducted market research and defined strategy, developed business partnerships and created a channel plan toward the goal of commercializing the product. Lack of funding slowed the process.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Marketing Instructor - Executive MBA Program
      • Jan 2009 - Apr 2011

      Marketing Instructor for the Executive MBA Program. I taught annually in the Fall/Winter for three (3) years. This class is constantly evolving to strike a balance between application of principles and how to strategically and effectively harness the new media. Marketing Instructor for the Executive MBA Program. I taught annually in the Fall/Winter for three (3) years. This class is constantly evolving to strike a balance between application of principles and how to strategically and effectively harness the new media.

    • Internet Sales & Training Manager
      • Mar 2005 - Dec 2010

      Coaching/Training the sales organization on the company’s Internet products and platforms, as well as general Internet advertising strategies. Conducted Search Engine Marketing Seminars for Dex customers and prospects. Worked closely with Marketing and Product Management re: product strategy, product and process enhancements, and market communications.

    • Sales Operations & Analytics
      • Mar 2003 - Mar 2005

      Developed and implemented the methodology for a company-wide program to to determine organizational structure and headcount of the sales organization (12 divisions, 900 sales personnel), as well as defining sales channel segmentation/market allocation.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing & Program Manager
      • Feb 2001 - Mar 2003

      Team lead on a program designed to target and develop new business with Fortune 1000 companies. Created marketing requirements for an extensive CRM database development project. Developed sales collateral and support materials for a company-wide sales initiative.

    • Product Manager, DSL Services
      • Mar 1999 - Feb 2001

      Led a multi-disciplinary team on various lifecycle management and product development efforts, including a significant industry leading product enhancement (patents filed).

    • Telecommunications
    • 700 & Above Employee
    • Product Manager, Broadband Services
      • Feb 1997 - Mar 1999

      Product lifecycle management and product development initiatives for ATM and Frame Relay Services

    • Product Manager, Voice Services
      • Sep 1995 - Feb 1997

      Created & managed an integrated marketing campaigns to drive calling feature penetration (Caller ID, etc.)

    • United States
    • Packaging and Containers Manufacturing
    • 700 & Above Employee
    • Major Account Representative
      • Mar 1991 - May 1993

    • Sales Coordinator I, II
      • Jan 1989 - Mar 1991

Education

  • Miami University
    B.S in Business, Marketing
    1983 - 1987
  • University of Cincinnati Carl H. Lindner College of Business
    MBA, Marketing
    1994 - 1995
  • Miami University European Center
    International Management Program

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