Experience

SPINS

• United States
• Market Research
• 300 - 400 Employee

• Senior eCommerce Account Manager

  • Jan 2022 - Present



Sears

• United States
• Retail
• 700 & Above Employee

• Marketplace Merchandise Manager

  • Apr 2013 - Apr 2023

  - Responsible for ensuring sales, commission and item build plans for the categories of responsibility.- Identify , develop and acquire competitive assortment to increase assortment and sales.- Gap analysis, Seller Acquisition, Tactical Promotional Planning, Site Merchandising are Key areas of accountability as well.- Review sales/commissions daily and address misses - identify the cause of the miss and develop plans to course correct.- Drive areas or success at a faster rate.- Plan and implement promotional offers for key time periods.- Develop Strong Deal of the Day offers- Identify assortment gaps and opportunities via reviewing market and competitive data- Achieve item build plan both in quality brands as well as quantity- Acquire key national sellers to fill in identified assortment gaps- Ensure proper taxonomy and categorization for marketplace items- Partner with Account management and Seller Support to drive improved content Show less

• Pricing Manager

  • Jun 2009 - Mar 2013

  • Responsible for the development and execution of overall pricing strategies for SHC using competitive benchmarking to drive improved retail sales, margin and customer price perception online & in-stores.• Evaluate, recommend changes, and improve pricing strategies for regular, promotional and clearance activities to improve overall sales and margin performance to assist the business in meeting financial goals.• Manage and provide pricing analytics to Merchandising. • Provides analytics expertise to identify specific margin opportunities and works with the buying group to execute, i.e., evaluates price sensitivity and potential price changes, development of margin enhancement programs for targeted businesses, etc. • Manage and improve price optimization analytics to identify and capitalize sales and margin opportunities.• Oversee and execute competitive price checking process; ensure current guidelines and procedures align with corporate pricing strategy.• Anticipate and understands short and long-term competitive market trends. Uses this information to develop and implement pricing strategy for optimal gross margin.• Establish the methodology and plan for ongoing set of pricing tests, including the scale, depth and frequency of competitive shopping. • Operationalize processes with key merchants for their categories while achieving consistency in policy and guidelines governing pricing actions. Show less

• Online Merchandising Manager

  • May 2007 - May 2009

  Categories - Kmart.com - Apparel, Baby, Shoes and JewelryOwnership of multiple P&Ls- Monitor web sales and margin daily. Corse correct promotional and financial plans accordingly.- Maintain an accurate 6-week forecast (within 10% accuracy)- Drive sustainable growthDevelopment & Strategy- Develop long term selling strategies and shopping experience for all categories. - Develop Value proposition through quarterly and monthly planning, goal setting and checkpoints.- Insure Marketing team integration with selling strategies to maximize profitable sales. - Develop new and innovative enhancements to improve customer shopping experience.Growth & Analysis - Identify gaps and opportunities. Assist and enable cart 2 cart relationships, assortment selection and pricing.- Develop long term assortment strategies for all categories with Full Line store partnerships.- Insure assortment execution, remove barriers and roadblocks for implementation.- Simplify processes for efficiency and success.- Utilize site metrics to analyze and drive Business decisions and strategies. Show less



Sunstone Inc

• Product Design Merchandiser

  • Apr 2006 - Apr 2007

  - Review Current trends and sales analysis to provide design direction. - Work with designers to set FOB's and SKU plans based on trends and sales results. - Determine Merchandise assortment & pricing strategy. - Plan Sku COunt, samples and cost to maintain sample budget monthly and by market. - Conceptualize and source competitive product to meet target price points. - Manage every aspect of assigned product category from concept to live stage. - Establish good working relationship with vendors in Asia. - Advocate best practices and new industry trends and opportunities for increased product sales and pick up ratio. - Monitor competitors products, research new products and monitor exisiting product sales. - Communicate with Sales on new product for customer appointments to maximize sales results. - Promote sales growth & company profitability based on sales target. Show less



Lambert Howarth Limited

• Product Design Merchandiser

  • May 2002 - May 2005

  Clients - Marks & Spencer, Harrods, Lulu Guiness, French Connection, Phase Eight, Aerosoles Categories - Soft Home, Shoes, Handbags, Jewelry & Accessories Production & Flow Planning - Planned production and produced flow-plans for each factory and tracked changes, deliveries and unmade balance of contract. - Declared stock to meet customer flow requirements & updated SAS web application. - Controlled ratio of delivered stock, monitoring and reporting selling ratio through the use of SMS/ACER Developing Productive Relationships with Vendors - Maintained good working relationships and clear communication with all parties. - Extensive interaction with factories in China, Vietnam, Romania and offices in Hong Kong. - Provided assistance to counterparts at factory level for smoother & more effective functioning. Shipping & Logistics - Recommended the correct mode of transport to Shipping Department to ensure on time deliveries. - Meeting customer requirements, minimizing costs by avoiding air-freight and exploiting other commercial opportunities. Sales Analysis - Monitored sales weekly and prepared sales information documentation for internal distribution. - Updated sales analysis for each season, providing essential date and forecasting info to Design and Product Development teams. Show less