Marketing Automation Manager

• Jun 2022 - Present

Senior Marketing Coordinator

• Sep 2021 - Apr 2022

Author various content such as blog posts, press releases, emails, framed for specific audiences to help build brand awareness and establish thought leadership.Develop and execute email marketing campaign strategy for property listings, prospecting, and other branding initiatives.Implement automated processes utilizing Salesforce screen flows to streamline email creation and eliminate communication gaps in department workflows.Design and develop engaging email templates, landing pages, and forms using WYSIWYG editors in Pardot as well as coding in HTML and CSS in Dreamweaver.Support over 50 agents to help them utilize marketing content to connect with their audience build their brand. Show less

Marketing Coordinator

• Oct 2019 - Feb 2022

Manage marketing lifecycle of over 50 commercial properties at one time. Build and execute automated customer journeys in Pardot Engagement Studio to not only market property listings, but also utilize activity and engagement to understand a client’s interest.Establish meaningful working relationships with partners at 3rd party marketing platforms.Collaborate with internal content creators to create visually compelling messaging.Coordinate detailed campaigns schedules to assist 30 agent teams. Oversee email audience of 100,000 and maintain strict segmentation based on engagement history and Salesforce data. Evaluate marketing campaign metrics and compile monthly reports that highlight KPIs. Show less

Digital Marketing Manager

• Oct 2017 - May 2019

Email Marketing Initiated personalized customer journeys in Pardot Engagement Studio using triggers, actions, rules, and dynamic content to increase client engagement and lead conversion Preformed A/B testing to learn what resonates with target audience, maximize response rates, and increase conversion Established automated processes using Pardot’s automation tools such as completion actions, automated rules, segmentation rules, and dynamic lists Managed prospect data quality to ensure inbox deliverability which included opt-in management, unsubscribe process, suppression lists, list cleansing, spam checking, deduplication, delivery monitoring, and compliance with CAN-SPAM laws Tracked & analyze prospect marketing interactions & online behavior such as website visits, email opens & clicks, landing page views & new lead inquires Defined lead scoring & grading criteria based on prospect online behavior to improve qualification, prioritization, and assignment of new leads Designed & developed engaging email templates, landing pages, and forms using WYSIWYG editors in Pardot & Mailchimp as well as coding in HTML CRM Management/ Salesforce Administration Oversaw Salesforce CRM administrator duties such as creating custom objects & fields, automated process flows, configuring tailored reports, and customizing layouts in Classic & Lightning Analyzed data from CRM & Pardot in Excel & compiled into brief reports to show campaign metrics, and examine how using Pardot with Salesforce increased sales activity & monthly order volume Content Creation Created video marketing content like explainer videos, software demos, and animated gifs in Camtasia Prepared executive presentations in PowerPoint by designing compelling slides that incorporate concise copy with strong visualizations of data Designed, build, and maintain company website Utilized LinkedIn Campaign Manager to increase social engagement, page followers, and click through rate within target audience Show less

Corporate Communications Specialist

• Sep 2014 - Oct 2017

- Lead ongoing project to revitalize entry level training from 50 binders to multimedia online courses by managing all parts of the project including course outline, content creation, pre-production planning, filming direction, post-production, revisions, and publishing of training videos on internal training software - Manage and execute software integration to synchronize new Learning Management and Training Software, E’lan, with Human Capital Management Software, UltiPro - Implement Zoho CRM as a business development tool and create custom workflows, macros, and automated processes to standardize the collection of sales data - Analyze data from Zoho CRM in Excel and transform analytics into brief reports on sales activity, new account information, and lead qualifications to show progress on sales goals - Streamline business processes using various applications to bridge information gaps between departments and ultimately eliminating time consuming administrative tasks - Write content for bi-weekly newsletters, company-wide emails, benefit information, training material, executive correspondence, monthly sales reports, and presentations - Design, build, and maintain re-branded company website using Joomla - Prepare engaging presentations in PowerPoint by designing compelling slides that incorporate concise copy with strong visualizations of analytics - Create info-graphs, videos, and other multimedia to publish on intranet home page - Collaborate with event venues and vendors to arrange corporate dinners, employee outings, professional organization meetings, and quarterly executive conferences - Serve as liaison for topics regarding corporate and government diversity spend policies and minority/women-owned business certifications - Correspond with potential clients and coordinate meeting opportunities with high profile companies at industry events - Train executives and directors on software such as Box and Salesforce Show less

Public Relations and Social Media Associate/ Freelance

• Nov 2013 - Aug 2014

-Drafted Press Releases and e-pitch letters for various clients including Hotel Felix and Castor & Pollux Pet -Composed engaging social media content for public facing Facebook pages, Twitter handles, and Instagram accounts to increase event awareness for not-for-profit Chicago Cares and clients in the hospitality industry -Utilized Hootsuite to manage Twitter interaction and plan social campaigns -Created content for blogs and improve content readability on WordPress using HTML -Examined media coverage for Kellogg School of Management using Meltwater to produce weekly media monitoring reports and evaluated analytics from annual campaigns that reached over 1 million impressions -Trained in Cision to organize and create comprehensive media lists for a variety of clients Show less

Career Center Communications and Editorial Intern

• Sep 2012 - Nov 2013

-Writing and revising content for e-newsletters in Campaign Monitor, quarterly print newsletters, university-wide publications and Career Center website -Manage, edit, and distribute bi-weekly e-newsletter to 9,000 students in 6 different disciplines using Campaign Monitor -Design promotion material and print marketing for 4-6 events a quarter using Microsoft Publisher -Promote events and maintain fresh content on social media and blogging platforms like Facebook, Twitter, LinkedIn and WordPress -Assemble and revise list of student, faculty, and staff contacts using Excel Show less

Public Relations Intern

• Jun 2013 - Aug 2013

-Drafted Press Releases and e-pitch letters for various clients within the hospitality and emerging technology industries -Composed engaging social media content on Facebook and Twitter for clients in hospitality -Trained in Cision, organized and created comprehensive media lists for a variety of clients -Created content for blogs and improved content readability on WordPress using HTML -Examined media coverage for clients using Meltwater media monitoring and analytics Show less

Vice President of Service

• Apr 2012 - Apr 2013

-Cultivating relationships with not for profit and charity organizations in Chicago, such as Franciscan Outreach Kitchen and Boy Scouts of America -Planning service events for 60 people over a 10 week period -Motivate brothers to actively participate in fraternity events by maintaining a positive attitude -Listening to brother’s suggestions for service by facilitating committee meetings -Presenting and explaining service opportunities at weekly chapter -Cultivating relationships with not for profit and charity organizations in Chicago, such as Franciscan Outreach Kitchen and Boy Scouts of America -Planning service events for 60 people over a 10 week period -Motivate brothers to actively participate in fraternity events by maintaining a positive attitude -Listening to brother’s suggestions for service by facilitating committee meetings -Presenting and explaining service opportunities at weekly chapter

Front Desk Receptionist

• Jul 2011 - Sep 2012

-Provide welcoming and knowledgeable customer service by phone and in person -Informing students, parents, and alumni about Career Center resources -Schedule appointments and monitor calendars for multiple advisors using Microsoft Outlook -Promote Career Center resources, workshops, and events to increase awareness on campus -Assisting students with hiring paperwork including W-4 federal and state forms -Provide welcoming and knowledgeable customer service by phone and in person -Informing students, parents, and alumni about Career Center resources -Schedule appointments and monitor calendars for multiple advisors using Microsoft Outlook -Promote Career Center resources, workshops, and events to increase awareness on campus -Assisting students with hiring paperwork including W-4 federal and state forms

Sales Associate

• Jul 2008 - Aug 2010

-Administered personal service to customers, including measuring, fitting and advising -Listened to customer’s needs and wants to provide effective customer service -Advised elderly and/or disabled with specific needs for safety and comfort -Organized inventory and paid and filed invoices -Maintained relationships with manufacturers and ordered stock -Administered personal service to customers, including measuring, fitting and advising -Listened to customer’s needs and wants to provide effective customer service -Advised elderly and/or disabled with specific needs for safety and comfort -Organized inventory and paid and filed invoices -Maintained relationships with manufacturers and ordered stock