Experience

Effectus Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• CEO

  • Feb 2018 - Present

  Over the past 12 years, Effectus Media Group has grown into one of the largest ad networks within the technology space. With access to over 75 sites and 800 million impressions a month, we see ourselves as leaders when it comes to connecting marketers with their technology driven clients. We've come a long way from our humble beginnings back in 2008 when we were called upon by Microsoft to exclusively manage advertising for their Software Developer and IT community sites with simple display banner advertising. The sites we manage have expanded increasingly over the years as have the product offerings we're able offer our clients. Today our services include everything from strategic banner placements to dedicated email, newsletter sponsorships, virtual events, content syndication, lead generation and much, much more. Whether you're a website publisher or a company looking to reach this niche technology audience, we are the solution. Effectus Media truly has, "The Tech Audience You've Been Looking For"​.



FoodTrux

• Food and Beverage Services
• 1 - 100 Employee

• Director Of Business Development

  • May 2020 - Present

  Effectus Media was brought in to help launch the Food Truck Vendor recruitment side of the business. With our years of B2B experience, we've developed a plan to engage and recruit new Food Truck Vendors and drive app downloads. Email, Digital Programmatic Advertising, Affiliate Marketing, Business Development, Social Media and SEM are all tactics employed for this endeavor. We're excited to be a part of and working with the FoodTrux Team. Effectus Media was brought in to help launch the Food Truck Vendor recruitment side of the business. With our years of B2B experience, we've developed a plan to engage and recruit new Food Truck Vendors and drive app downloads. Email, Digital Programmatic Advertising, Affiliate Marketing, Business Development, Social Media and SEM are all tactics employed for this endeavor. We're excited to be a part of and working with the FoodTrux Team.



Neudesic Media Group

• United States
• Advertising Services

• President

  • Jan 2011 - Feb 2018

  Neudesic Media Group, a division of Neudesic, LLC - a global organization with over 500 employees, represents premium web sites that enable advertisers to target Technology-Focused users in the Software Development and IT Professional environments with custom campaigns that work.We currently attract over 100 Million Visitors over 600 Million Monthly Page Views that generates over 1 Billion Impressions/month.Our sites consist of Microsoft owned community-based portals like www.ASP.net and www.IIS.net. We also manage many other properties in the Technology vertical including: www.WROX.com, www.w3Schools.com and the Cisco Support Community web site... just to name a few. In addition, we have relationships with sites like Tom's Hardware, and Daniweb whereby we act as an extension of their sales team. I currently manage all aspects of the business including Online Advertising Sales, Business Development, New Publisher Acquisition, oversee the Development and Hosting of the Microsoft properties, lead our agency initiatives and outreach as well as general accounting and P&L. Our division has seen consistent revenue growth since inception back in 2008, and the future looks even brighter.

• Director, Sales & Business Development

  • Dec 2008 - Dec 2010

  I managed Online Advertising Sales and Business Development for the company primarily targeting the larger Top-Tier advertisers, managing the sales team, leading the various 4A agency relationships and directing the efforts for new publisher acquisitions. I led the team that increased sales by 56% inside of 12 months and 123% inside of 18 months. Spearheaded the effort to bring on a large publisher network and new sites that increased our total number of publishers from 7 to over 120 and increased our inventory by more than 125 Million impressions.



Foreclosure Trackers, Inc.

• Huntington Beach, CA

• VP Business Development

  • Jan 2008 - Dec 2008

  As the VP of Business Development for a start-up, I wore several hats. My primary job was to drive traffic to the site as economically as possible through strategic relationships, Social Networking and Affiliate Marketing. I was also charged with negotiating targeted online and offline media buys to increase the traffic as well as fill seats for our educational seminars. As the VP of Business Development for a start-up, I wore several hats. My primary job was to drive traffic to the site as economically as possible through strategic relationships, Social Networking and Affiliate Marketing. I was also charged with negotiating targeted online and offline media buys to increase the traffic as well as fill seats for our educational seminars.



Local Corporation

• United States
• Technology, Information and Internet
• 400 - 500 Employee

• National Advertising Sales

  • Jun 2007 - Jan 2008

  Develop relationships with large traditional advertising agencies. Sell advertising space to large online advertisers. Work with online advertising networks and develop direct client relationships to monetize the traffic to Local.com Develop relationships with large traditional advertising agencies. Sell advertising space to large online advertisers. Work with online advertising networks and develop direct client relationships to monetize the traffic to Local.com



ATTOM

• United States
• Real Estate
• 1 - 100 Employee

• National Advertising Manager

  • May 2006 - Jun 2007

  Managed an advertising team that monetized the traffic on RealtyTrac.com through CPM, CPC and CPA banner advertising. Built and managed Advertising Agency relationships. In addition, managed email campaigns and worked on new business development ideas. Doubled advertising revenue on the site in under 6 months. Key accounts included; Nextag, Adteractive, Lowes, Adchemy, LowerMyBills and networks like Advertising.com and Industry Brains. Managed an advertising team that monetized the traffic on RealtyTrac.com through CPM, CPC and CPA banner advertising. Built and managed Advertising Agency relationships. In addition, managed email campaigns and worked on new business development ideas. Doubled advertising revenue on the site in under 6 months. Key accounts included; Nextag, Adteractive, Lowes, Adchemy, LowerMyBills and networks like Advertising.com and Industry Brains.



Adbrokerz.com

• VP Operations - Partner/Owner

  • Apr 2001 - Aug 2005

  New business development. Primarily called on direct response clients and set up media buying campaigns for them via CPM, CPC and CPA formats. Also managed day to day operations of the business as well as the sales staff. New business development. Primarily called on direct response clients and set up media buying campaigns for them via CPM, CPC and CPA formats. Also managed day to day operations of the business as well as the sales staff.



O'Connor Agency - a TMP Worldwide company

• long beach, CA

• National Advertising Manager

  • Aug 1996 - Mar 2001

  In charge of new Business Development. O'Connor Agency was a National Certified Marketing Representative (CMR) for the Yellow Pages Industry. Landed key accounts with Hyundai, Suzuki, Conroy's 1-800-Flowers, Sterling Optical and Vons/Safeway Markets. Eventually helped start up the Interactive division of the agency to supplement our clients' print advertising. O'Connor was sold to TMP Worldwide/Monster.com in 1996. In charge of new Business Development. O'Connor Agency was a National Certified Marketing Representative (CMR) for the Yellow Pages Industry. Landed key accounts with Hyundai, Suzuki, Conroy's 1-800-Flowers, Sterling Optical and Vons/Safeway Markets. Eventually helped start up the Interactive division of the agency to supplement our clients' print advertising. O'Connor was sold to TMP Worldwide/Monster.com in 1996.