Ruslana T.

PR/Content Manager at SmartyAds
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Contact Information
us****@****om
(386) 825-5501
Location
Ukraine, UA
Languages
  • Украинский Native or bilingual proficiency
  • Русский Professional working proficiency
  • Английский Limited working proficiency

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Credentials

  • Computer Graphics and Design
    Institute of information and business technologies
    Oct, 2020
    - Nov, 2024
  • SMM
    International Marketing Business Academy
    Mar, 2020
    - Nov, 2024
  • Content Marketing
    RIBA
    Feb, 2020
    - Nov, 2024
  • Сopywriting
    Bazilik Media
    Jan, 2020
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • PR/Content Manager
      • Mar 2023 - Present

      - Creating blog content from information gathering (including research, interviews, etc.) to providing instructions for designers; - Creating case studies, whitepapers, SEO articles, and PR ghostwriting; - Creating social media content (SMM), including developing ideas, writing and editing the content, and publishing it on social media channels and the company’s website. - Developing a strong tone of voice for the company’s content (ensuring consistency in brand identity across all platforms and channels). Show less

    • Ukraine
    • Legal Services
    • 1 - 100 Employee
    • Marketing & PR Director
      • Sep 2019 - Present

      - Creation of a marketing and PR strategy; - Create personal brand strategy for partners; - Networking with mass media in Ukraine and Europe, including TOP; - Event Marketing (strong skills in organization of business and casual events); - Digital Marketing (Email, SEO, SMM, Target, Influencers); - Analytics (target market in EU/Ukraine, competitors, KPI, etc); - Development and design of Marketing-POS materials (strong knowledge in Photoshop, Illustrator, Canva); - Preparation reports of PR efficiency every year and optimization of marketing costs; - Implementation and management of CRM system; - Preparation the company for international and internal ratings; Show less

    • Netherlands
    • Research Services
    • 1 - 100 Employee
    • PR manager
      • Mar 2021 - Oct 2021

    • Ukraine
    • Legal Services
    • 1 - 100 Employee
    • PR manager
      • Jul 2018 - Aug 2019

      - Writing news, press releases, e-mail marketing;- Organization of events (from the scratch); The most popular are Arzinger Women's Club and Hedonist Club;- Communicate with people at all levels of the company to produce unique, clear, engaging and effective writing across various media to build a brand;- Administration of social networks;- SMM, promotion of company pages on Facebook, Telegram, LinkedIn;- Work with Business Manager;- Setting targeted ads;- Development of marketing materials of the company;- Promotion of the employer's brand in the legal market services;- Work with a huge media market (ratings and publications) in Ukraine and abroad (United Kingdom, USA, Germany);- Maintaining the Company clients' database and updating it when needed;- Preparation reports of PR efficiency every year;- Control the budget of PR department, different reports, analysis it. Show less

    • Administrative/Personal Assistant
      • Apr 2017 - Jun 2018

Education

  • Genius Space
    Маркетинг, 150/150
    2022 - 2023
  • Kyiv National Economic University
    Master's degree, Financial management in Business
    2010 - 2015

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