Kevin Crespi
Director of Marketing and Brand at Friends Academy- Claim this Profile
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Bio
Alexa Echavez-Taylor
I had the pleasure of working for Kevin at McCann-Erickson. Not only was he an amazing mentor who constantly created a nurturing work environment and was always recognized as a genuine team player, his strong worth ethic and ability to quickly come up with strategic and creative solutions for our clients made him an invaluable asset to the company. Anyone would be lucky to have him on their team.
Mike McGeeney
I had the pleasure of working for Kevin from the very beginning of my advertising career at Y&R from AAE level until I was sent abroad as an SAE 2 year later. During those 2 years working with Kevin he proved to be a fantastic mentor to me and his entire team. He always brought an upbeat, can-do attitude to any situation and was extremely well liked by the Clients we worked with. Kevin is a very strategic thinker and able to see the larger picture behind an integrated marketing campaign and deliver above and beyond what the Client needs. Working for Kevin was a fantastic experience both personally and professionally and I would jump at the chance to work with him again in the future. He truly knows brands and people, and how best to connect the two!
Alexa Echavez-Taylor
I had the pleasure of working for Kevin at McCann-Erickson. Not only was he an amazing mentor who constantly created a nurturing work environment and was always recognized as a genuine team player, his strong worth ethic and ability to quickly come up with strategic and creative solutions for our clients made him an invaluable asset to the company. Anyone would be lucky to have him on their team.
Mike McGeeney
I had the pleasure of working for Kevin from the very beginning of my advertising career at Y&R from AAE level until I was sent abroad as an SAE 2 year later. During those 2 years working with Kevin he proved to be a fantastic mentor to me and his entire team. He always brought an upbeat, can-do attitude to any situation and was extremely well liked by the Clients we worked with. Kevin is a very strategic thinker and able to see the larger picture behind an integrated marketing campaign and deliver above and beyond what the Client needs. Working for Kevin was a fantastic experience both personally and professionally and I would jump at the chance to work with him again in the future. He truly knows brands and people, and how best to connect the two!
Alexa Echavez-Taylor
I had the pleasure of working for Kevin at McCann-Erickson. Not only was he an amazing mentor who constantly created a nurturing work environment and was always recognized as a genuine team player, his strong worth ethic and ability to quickly come up with strategic and creative solutions for our clients made him an invaluable asset to the company. Anyone would be lucky to have him on their team.
Mike McGeeney
I had the pleasure of working for Kevin from the very beginning of my advertising career at Y&R from AAE level until I was sent abroad as an SAE 2 year later. During those 2 years working with Kevin he proved to be a fantastic mentor to me and his entire team. He always brought an upbeat, can-do attitude to any situation and was extremely well liked by the Clients we worked with. Kevin is a very strategic thinker and able to see the larger picture behind an integrated marketing campaign and deliver above and beyond what the Client needs. Working for Kevin was a fantastic experience both personally and professionally and I would jump at the chance to work with him again in the future. He truly knows brands and people, and how best to connect the two!
Alexa Echavez-Taylor
I had the pleasure of working for Kevin at McCann-Erickson. Not only was he an amazing mentor who constantly created a nurturing work environment and was always recognized as a genuine team player, his strong worth ethic and ability to quickly come up with strategic and creative solutions for our clients made him an invaluable asset to the company. Anyone would be lucky to have him on their team.
Mike McGeeney
I had the pleasure of working for Kevin from the very beginning of my advertising career at Y&R from AAE level until I was sent abroad as an SAE 2 year later. During those 2 years working with Kevin he proved to be a fantastic mentor to me and his entire team. He always brought an upbeat, can-do attitude to any situation and was extremely well liked by the Clients we worked with. Kevin is a very strategic thinker and able to see the larger picture behind an integrated marketing campaign and deliver above and beyond what the Client needs. Working for Kevin was a fantastic experience both personally and professionally and I would jump at the chance to work with him again in the future. He truly knows brands and people, and how best to connect the two!
Experience
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Friends Academy
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United States
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Primary and Secondary Education
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400 - 500 Employee
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Director of Marketing and Brand
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Oct 2019 - Present
Responsible for a top to bottom revamping of the branding and marketing of an extraordinary 147 year old academic institution. Friends Academy is an exceptional school and brand with a compelling academic mission. Responsible for a top to bottom revamping of the branding and marketing of an extraordinary 147 year old academic institution. Friends Academy is an exceptional school and brand with a compelling academic mission.
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Chill/Radd
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United States
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Advertising Services
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1 - 100 Employee
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Director Of Strategy & Client Services
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Oct 2016 - Oct 2019
Responsible for guiding the Strategy for a small boutique Agency which managed premium US and global brands. Responsible for guiding the Strategy for a small boutique Agency which managed premium US and global brands.
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Chief Operating Officer
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May 2014 - 2016
Mission focussed assignment to turn around a failing South Bronx school with an innovative education philosophy. Managed all areas of school including finances, human resources, strategic planning and marketing. Mission focussed assignment to turn around a failing South Bronx school with an innovative education philosophy. Managed all areas of school including finances, human resources, strategic planning and marketing.
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Heketi Community Charter School
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Founding Board Member / Director of Operations
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Nov 2009 - 2014
Involved in every aspect of the the planning and start-up of a brilliant new Charter School in the South Bronx. Involved in every aspect of the the planning and start-up of a brilliant new Charter School in the South Bronx.
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Young & Rubicam
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United States
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Advertising Services
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700 & Above Employee
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Senior VP, Group Account Director
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Mar 2007 - Feb 2011
Managed Integrated Marketing Communications and Strategy for Colgate US across all disciplines. Managed Integrated Marketing Communications and Strategy for Colgate US across all disciplines.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Senior VP, Group Account Director
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2004 - 2007
Managed all global integrated marketing communications for Intel's Emerging Markets (China, India, Russia, Brazil, Latin America).
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VP, Mangement Representative
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1996 - 2004
Managed advertising and strategy development for Clients such as Johnson & Johnson, Charter Communications and Reckitt Benckiser.
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BATES VMLY&R
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Denmark
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Advertising Services
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1 - 100 Employee
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Media Planner
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1993 - 1995
Creative media planner for Miller Beer, M&M Mars, Wendy's and Lancaster Cosmetics. Creative media planner for Miller Beer, M&M Mars, Wendy's and Lancaster Cosmetics.
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Education
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Baruch College
Bachelor's degree, Marketing
Community
