Bryan Cohen

Director, Digital Content Systems at Moderna
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Contact Information
us****@****om
(386) 825-5501
Location
Lansdale, Pennsylvania, United States, US
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency
Skills

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Lucia Pazderova Havlikova

Bryan was a Speaker and also Co-Chairman at our conference 8th Annual Pharma Marketing Summit that I was organizing. Bryan was very flexible, creative and knowledgeable and I would invite him to lead our events anytime in the future. His contribution to the smooth running of the entire conference was unquestionable and I am very thankful he got hold of this important role. His presentation about The Evolution of Consumerism was very well received and I would recommend him to speak and share his knowledge again in this kind of international forum!

Mark Wasserman

Bryan has considerable expertise in sales, marketing and implementation support for content management systems in the media and educational publishing sectors. He provided our clients with a unique sales perspective that combined strategic vision of our client organization's business and technology objectives along with an excellent and very detailed knowledge of Adobe products and desktop applications used by designers and layout editors on a daily basis. He was able to communicate very effectively with IT and editorial equally well. His knowledge and experience were very important to the overall success of our group.

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Credentials

  • Moderna AI Academy: AI Awareness
    Carnegie Mellon University - Tepper School of Business
    Dec, 2021
    - Nov, 2024
  • Certified ScrumMaster (CSM)
    Scrum Alliance
    Oct, 2020
    - Nov, 2024
  • Certified Scrum Product Owner (CSPO)
    Scrum Alliance
    Sep, 2020
    - Nov, 2024
  • Certified Agile Leadership I
    Scrum Alliance
    Jun, 2020
    - Nov, 2024
  • Adobe Certified Expert, Acrobat
    Adobe Systems, Inc.
  • Adobe Certified Expert, InCopy
    Adobe Systems, Inc.
  • Adobe Certified Expert, InDesign
    Adobe Systems
  • Adobe Certified Expert, Photoshop
    Adobe Systems, Inc.
  • Certified Technical Trainer
    Chauncey

Experience

  • Moderna
    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Director, Digital Content Systems
      • Oct 2021 - Present

      - Pioneered the integration of modular content environment, connecting thousands of atomized content pieces with diverse communication channels, including web, email, app, and traditional platforms. - Orchestrated optimization of the complete content ecosystem across the organization, encompassing translation, workflow enhancement, digital asset management, and content management systems. - Led the transformation of Moderna's corporate website, modernatx.com, through a comprehensive redesign, contributing to a more immersive and user-centric digital brand experience. - Assessed and enhanced operational efficiency within the enterprise content ecosystem by devising tactical plans and strategic initiatives. - Innovated enterprise content capabilities to ensure seamless accessibility and consumption across all customer touch points, driving greater customer satisfaction. - Defined content technology strategies aligned with enterprise-level objectives, bridging the gap between technology and business goals. - Initiated change management and platform branding initiatives, fostering a culture of technology adoption and advancement within the organization. - Managed vendor relationships, contracts, and deliverables, ensuring successful partnerships in support of content technology initiatives. Show less

  • Pfizer
    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Director, Pfizer.com and Intranet Delivery Lead, Corporate Affairs, Pfizer Digital
      • Dec 2018 - Oct 2021

      - Digital lead for Pfizer's corporate website new design and experience at pfizer.com- Product and Technology roadmap development- Deliver Pfizer's corporate digital portfolio for engaging content and communications including intranet/internet channels and websites- Development of digital media platforms that enable content creation, content management, data analytics, and multi-channel publishing & promotion – (web, mobile, and social channels)- Manage operations for digital communications platforms/technologies- Thought leadership to drive innovation and creative thinking pertaining to digital technology development- Develop strategy and leadership for internal and external corporate communication solutions Show less

    • Worldwide Innovation Fellow
      • Mar 2017 - Oct 2021

      In this role I use my superpowers to direct our internal and external crowds to solve big challenges across the entire enterprise. With great power comes great responsibility. Those responsibilities include:o Exploring the crowd-funding model to fund experiments, ideas, and projectso Design and configure internal and external crowdsourced challengeso Push innovative thinking by integration into the Dare to Try frameworko Developing dynamic crowds to uniquely target challenges to internal colleagues with the specific skills and passions to contribute to solving them Show less

    • North America Digital Platform Lead, Promotional Operations
      • Jan 2015 - Dec 2018

      - Define North America Pharma Veeva and MarTech roadmap for United States and Canada pharma marketing- Identify improvement opportunities across agency and internal business processes, training, and implementation Manage the Veeva upgrade and feature delivery including user acceptance testing, requirements gathering and development- Manage operations and services across Medical, Legal, Marketing, Regulatory, and promotional operations departments as well as agency personnel- Partner with business and Global Platform team to integrate with external systems and to optimize production. - Develop standard procedures and measurement KPIs across review workflow - Partner with Global Platform team to build North America pharma objectives into Veeva Vault- Lead digital asset management initiatives for better content utilization and ROI- Research new marketing channels and digital asset/content initiatives and explore integration into Pfizer way of working Detect emerging trends and make recommendations for change. - Evaluate new systems and recommend solutions to drive business value and share knowledge on new approaches- Partner with North America StratCo leadership and key departments to prioritize, lead, and deliver for our key content platforms, including Veeva Show less

    • Manager, Digital Services
      • Oct 2012 - Jan 2015

      - Serve as technical SME for customer-facing web sites on Drupal platform- Responsible for design and development for new web site initiatives- Manages contracted resources and establishes and operates support models and SLAs- Manages support and resolution process for critical issues

  • GSK
    • United Kingdom
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Manager, Digital Marketing and Media
      • Jun 2011 - Jun 2012

      Business Lead/SME for multi-million dollar Adobe CQ web and print content management implementation. – Lead development of business strategy and requirements, road map, taxonomy and metadata structure, detailed content use cases, architecture design, organizational and role design, workflow, benefits analysis and ROI calculations. – Developed, delivered sponsor, steering committee and user group presentations. Lead change management and standard operating procedures related to imaging, document retention, classification/indexing, and security. – Managed program through pilot phase to implementation and delivery including configuration of CQ access rights and groups, content migration, and search configuration. – Promoted new system/process adoption, target messages for different audiences (execs to end users), and keep people engaged. Show less

  • S&P Global
    • United States
    • Financial Services
    • 700 & Above Employee
    • Director, Publishing Technology McGraw-Hill Education
      • May 2007 - Oct 2010

      Provide publishing system leadership for a $2.6 billion (yr) segment producing a broad range of materials worldwide, from textbooks to online learning. Provides direction, vision and focus for integrating production technology and systems across a global user environment. Aligns system strategy with corporate goals and drives adoption. Assesses needs and implements projects to reduce costs, improve quality. Key Achievements: Implemented a cost-effective publishing system to 1,400 users, resulting in production savings of 30%. Created a responsive, focused support organization, increasing adoption of new technologies and return on investment. Introduced successful products and technologies to increase accuracy and productivity. Provided key direction to senior executives on new technology initiatives. Show less

  • Unisys Corp
    • Portfolio Sales Executive
      • May 2005 - May 2007

      Execute sales initiatives tailored to global media CXOs for a $3 billion IT and services conglomerate. Responsible for presentation, negotiation to Fortune 1000 CXOs. Crafted creative, targeted sales campaigns for Unisys suite. Delivered major presentations and led entire sales cycle to close. Key Achievements: Conceived innovative sales strategy that increased division revenue by 36%. Top sales executive for division (2005, 2006). Negotiated and closed more than $6 million in new business each year. Led division to highest net sales in 10 years. Show less

  • The Wall Street Journal
    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Art Director
      • Jan 1996 - Apr 2001

      The Wall Street Journal is the world's leading business publication reaching the nation's top investors, business and political leaders. Designed and launched new product pages with marketing and sales departments. Directed design and illustration for weekly special sections. Created best practices for page appearance and construction. Provided instruction to layout artists on design methodology and standards. Key Achievements: Led training design and implementation program for 1,000 seat publishing system installation. Performed training for key department personnel and integration team. Assisted in system design and customization, suggesting changes that resulted in a 10% increase in production. Reduced department financial impact by 15% through efficient and strategic restructuring. Show less

  • United States Air Force
    • United States
    • Defense and Space Manufacturing
    • 700 & Above Employee
    • Public Affairs Officer
      • Sep 1991 - Dec 1994

      Served in the Base Public Affairs Office handling media relations and as the managing editor of the base newspaper. Experience includes: - Journalism: newspaper article and editorial writing. - Photojournalism: including sports and live action. - Desktop publishing: design and paste-up of weekly newspaper. Cropping and sizing of all photos. Served in the Base Public Affairs Office handling media relations and as the managing editor of the base newspaper. Experience includes: - Journalism: newspaper article and editorial writing. - Photojournalism: including sports and live action. - Desktop publishing: design and paste-up of weekly newspaper. Cropping and sizing of all photos.

  • Industry Conferences and Presentations
    • Speaker
      • Jan 1990 - Jan 1990

      2022 - DigiPharma Connect (Savanna, GA); Reuters Pharma Marketing (Philadelphia, PA) 2019 Allen Lloyds 9th Annual Pharma Marketing Summit (Berlin, Germany): Chairperson and Presenter. FuturePharma (Boston); 15th Public Relations and Communications Summit (Plainsboro, NJ) 2018 Marcus Evans Pharma Marketing Summit (Co-chairperson, West Palm Bach FL); Pharmabrand2018 - Moscow, RU; Fierce Pharma NYC; Digital Summit Phoenix; Digital Pharma West (San Francisco CA); Veeva DAM for Life Sciences, (Amsterdam); Digital Pharma East, Philadelphia PA; Digital Summit Philadelphia; Global Digital Pharma Summit (Toronto); FuturePharma (Boston); 8th Annual Pharma Marketing Summit (Berlin, DE) 2017 Digital Pharma China, Shanghai; Digital Pharma West, San Francisco, CA; Pharma Marketing Summit, Orlando, FL. Marcus Evans; Health IT and Marketing Conference - Las Vegas, NV; Pharma Digital Marketing Summit (World Congress) - Philadelphia, PA. 2016 and prior Pharma Marketing Summit (Marcus Evans) - Palm Beach, FL. 3rd Annual Patient Support Services and Hub Design Summit (World Congress) Understanding the Shift in Digital Media Consumption DAMNY 2015 -(Henry Stewart) - Omni-Channel Marketing 4th Annual Patient Adherence and Engagement Summit.(World Congress) Explore the Role of Social Media as a Tool for Patient Engagement DAMNY 2016 - (Henry Stewart) The Age of Content Marketing mPharma World Marketing Conference (World Congress) Re-Think Your Social and Omni-Channel Strategy Show less

  • Freelance
    • Freelance Travel Writer
      • Jan 1990 - Jan 1990

      "Going Mobile - The Latest Growlers Move Your Beer in Style" Zymurgy Magazine, Sept/October 2021 "Monumental Budapest" - Philly Beer Scene, Issue 45. Jan 2017. Pgs. 26-29 (http://www.beerscenemag.com/2017/01/issue-45-digital/) "Last Drop." Zymurgy (Magazine of the American Homebrewers Association). Vol 41, No. 4. July/August 2018. Pg. 104. "Soaking in Beer: Stepping into Budapest’s thermal beer spa." Growler Magazine. Feb 23, 2017. https://growlermag.com/soaking-in-beer-stepping-into-budapests-thermal-beer-spa/ Show less

Education

  • The University of Edinburgh
    Master's Degree, European History
    2023 - 2026
  • Arizona State University
    Master’s Degree, Information Technology (Graphic and Media Systems)
    2012 - 2016
  • Arizona State University
    Bachelor's Degree, European History
    2017 - 2020
  • Arizona State University
    Bachelor’s Degree, College of Integrative Sciences and Arts/Liberal Studies
    2016 - 2017
  • Strayer University
    B.S, Business Administration/IT
    2005 - 2009

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