Experience

GetCraft - A Premium Creative Directory

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Senior Creative Strategist Director

  • Jun 2020 - Present

  Building strategy on how to grow existing and new accounts and identifying new business opportunities.• Excellence in creating, planning, and delivering a strategic vision for clients.• Responsible for translating client briefs into creative deck proposals. Lead the strategy and creative part of the deck, until pitch presentation with clients. • Collaborate regularly with Business Development & Strategy team to create digital marketing solutions for the company’s key account, from a production / creative point of view. • Provide solution to another divisions (in terms of creative and content problems); sales, BD, and production team. • In monthly basis, train in-house BD & Sales team and enrich their knowledge about the current trends in creative marketing business, how to build an effective pitch deck, content management, creative thinking training, etc.

• Sr. Content Marketing Director Indonesia

  • Jun 2018 - Jun 2020

  • Develop and oversee an integrated content strategy to be applied and aligned with the business’s overall objectives.• Leading and overseeing Content Marketing team to ensure we have created high-quality content (blog, social media, and live event contents).• Build and develop a solid and harmonious relationship with the team, creator and partners to launch and complete digital campaigns successfully.• Lead Crisis Management Team in GetCraft’s social media channels.• Act as Public Relations which responsible to all communication strategies to creators and marketers, also public audience.Manage to make a remarkable traffic growth performance for Crafters.getcraft.com and MarketingCraft.getcraft.com since the beginning (2018) starts with only around 700 Pageviews in monthly basis, then on January 2019 hits 50.000-60.000 PV monthly, and on their last published month/Sept 2019, it hits 100.000 PV, all with organic efforts.

• Senior Content Manager

  • Jun 2016 - Jun 2018

  • Help clients create and optimize breakthrough content that transforms their businesses.• Optimize content according to SEO. • Create/build a content strategy and tactical plan for clients, such as: Mozaic/MatahariMall, The Goods Dept, Olay, Ponds, Singapore Tourism Board, BlueBird, and many more. • Create/build content strategy and tactical plans that are relevant to the targeted audience and solve the business challenges.• Make sure that all the written/design work and projects that our network produce, meets high quality standards.• Leverage various tools to conduct competitive data analysis to find insights for content optimization.• Initiate topic and speakers, also collaborate with Network team to run Jakarta Creators Meetup monthly.• Work with various media and publishers and freelance content writers to manage Sponsored Content and in-house content for brands. This includes responsible on strategy to leverage the KPI monthly.



her world Indonesia

• Sr.Editor Feature & Lifestyle

  • Mar 2011 - May 2016

  • Generating ideas for features - along with other team members.• Collaborating with Editor in Chief to determine monthly issues topics and contents.• Editing and re-writing articles, proofreading all pages before going to press. Overseeing the layout, appearance and content of feature articles. • Controlling schedules and enforcing deadlines for writers, photographer, designers, videographer, etc.• Helping clients to develop advertorial contents for their brands to be featured in the magazine.• Commissioning/managing articles from freelance and in-house writers.• Understanding and complying with media law and industry ethical guidelines.• Coaching and supervising junior team members.• Arranging photo shoots and concepts for Feature and Lifestyle section, also collaborate with various wedding vendors to make an engaging content in Her World Brides. • Collaborate with the Events and Marketing team to make HerWorld offline events for the readers and clients.



MRA Printed Media

• Newspaper Publishing
• 1 - 100 Employee

• Feature Editor

  • Apr 2008 - Jan 2011

  Creating and editing feature (relationship, sex, career, behavior) and lifestyle (food, travel, arts, fashion) articles. Led/was a coordinator for all entertainment sections in the magazine.Key Responsibilities • Developing relevant and engaging stories around lifestyle, travel, food and career.• Preparing photo shoot concepts, styling and managing different stakeholders (i.e. photographer, high-end celebrities).• Editing articles, managing, and overseeing content topics for the writers• Overseeing photo editing, layout structures, and doing final check prior to printing.



Gogirl! Magazine

• Promotion Team

  • Dec 2007 - May 2008



Playboy Indonesia

• Internship Reporter

  • May 2007 - Aug 2007



PT. Indosiar Visual Mandiri

• Internship Reporter

  • Apr 2006 - Jun 2006

  Internship reporter for Fokus Siang and PATROLI. Internship reporter for Fokus Siang and PATROLI.