Experience

Northumbria University

• United Kingdom
• Higher Education
• 500 - 600 Employee

• Lecturer in Digital Marketing

  • Mar 2020 - Present



Coventry University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Assistant Lecturer

  • Jan 2017 - Present

• Doctoral Researcher

  • May 2016 - Present



Private Gp Services

• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Manager

  • Aug 2016 - Mar 2020



Lesoba Difference

• South Africa
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Oct 2012 - May 2016

  Started as Senior Art Director, was promoted to Creative Director November 2014Leading and mentoring the creative team Managing projects from concept to delivery Ensuring briefs are completed on time and within budgetAdhering to brand guidelines as well as putting together new toolkitsPushing the creative offering of the agency into new realms Forming strong relationships with clients as well as internal departmentsAttending pitches and representing the agency Taking an integral lead in strategy planning across a mix of sectorsWorking very closely with the directors of the agency



Boomtown

• South Africa
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Jun 2011 - Oct 2012

  Design, conceptualization, illustration, photo - editing, rendering, copywriting, reproduction of art work for printing processes for a lot of brands including SAB Castle Milk Stout, Plascon, VW, FNB, Avis, Kraft foods, Volpes and Woodlands Dairy.



Cando Advertising

• Graphic Designer

  • Jan 2009 - Jun 2011

  Design, conceptualization, illustration, photo - editing, rendering, copywriting, reproduction of art work for printing processes for a lot of brands including Mugg & Bean, Plascon, Tiger Brands, Castrol and Absa Capital.



Vividus Day House

• Head of Marketing (Fixed Term Student Body Position)

  • Aug 2006 - Jul 2007

  Duties:• Liasing with university governing bodies, sponsors, parents, students and other staff members• Presenting to and liasing with sponsors and clients• Coming up with brand and marketing strategies• Conceptualising, executing and implementing of integrated marketing campaigns across various channels• Ensuring campaigns are withing budget and deliver as much ROI as possible in the most innovative and effective ways• Managing the marketing committee and co-ordinating other senior staff members where marketing efforts were concernedAchievements:We took a struggling house with major debts and turned it into a profitable student organisation in under 12 months. We set up business and marketing principles that the organisation still uses and developed the brand into a recognisable force. Under my guidance and our combined efforts at marketing and reputation building opportunities the house grew from 120 members to 850and is still a very popular, must-join brand on campus (see next page for examples).

• Marketing Officer (Fixed Term Student Body Position)

  • Jul 2005 - Aug 2006

  Duties:• Liasing with university governing bodies, sponsors, parents, students and other staff members• Presenting to and liasing with sponsors and clients• Coming up with brand and marketing strategies• Conceptualising, executing and implementing of integrated marketing campaigns across various channels• Ensuring campaigns are withing budget and deliver as much ROI as possible in the most innovative and effective ways• Managing the marketing committee and co-ordinating other senior staff members where marketing efforts were concernedAchievements:We took a struggling house with major debts and turned it into a profitable student organisation in under 12 months. We set up business and marketing principles that the organisation still uses and developed the brand into a recognisable force. Under my guidance and our combined efforts at marketing and reputation building opportunities the house grew from 120 members to 850and is still a very popular, must-join brand on campus (see next page for examples).