Experience

ABIHPEC - Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos

• Brazil
• Personal Care Product Manufacturing
• 1 - 100 Employee

• President of the Technological and Scientific Council

  • 2020 - Present

  President of the Innovation Council, which coordinates 18 advisors in regulatory, sectorial, scientific and technological matters relevant to the associates or companies in the sector (approximately 400 associates). Accomplishments: Council restructuring. Implementation of artificial intelligence in predictive models. Implementation of artificial intelligence to gain competitiveness in the industry. Monitoring of regulatory and global environments. President of the Innovation Council, which coordinates 18 advisors in regulatory, sectorial, scientific and technological matters relevant to the associates or companies in the sector (approximately 400 associates). Accomplishments: Council restructuring. Implementation of artificial intelligence in predictive models. Implementation of artificial intelligence to gain competitiveness in the industry. Monitoring of regulatory and global environments.



K4R Consulting

• Indaiatuba, São Paulo, Brasil

• Owner

  • Dec 2020 - Present



Chemyunion

• Brazil
• Chemical Manufacturing
• 100 - 200 Employee

• Director of Global Marketing and International Business

  • Apr 2014 - Dec 2020

  Responsible for developing and implementing the strategic marketing and export plan globally.Value analysis implemented and value proposal.Governance Management of Subsidiaries.Accomplishments:Building Business CasesCreation and development of the Chemyunion application.Responsible for the 100% increase in sales in 02 years.Development and implementation of the global strategic review of distribution channels and marketing strategies.Responsible for the consistent growth of export sales by about 20% year on year since 2013 - 2016Implementation of the Sales Force for Marketing in research to measure the impacts of promotional marketing activities on the project pipeline.Global product launch campaign covering more than 30 markets.Advisor to the “Beauty Care Project” and ITHEPEC and responsible for organizing the program of innovation workshops for InCos Latin America.Implementation of BSC (Power BI) and KPI's to measure marketing performance in innovation and product launches.Implementation of a digital marketing program to streamline and better support customers and the distribution network.Market analysis using Euromonitor and Mintel defines strategic objectives.Development and implementation of the corporate governance model for Chemyunion's internationalization process.Implementation of a logistics operation in the EU and the USA.Management of a subsidiary in Colombia and Mexico.Reorganization and restructuring of Chemyunion's marketing department to focus on results.Restructuring of distributor contracts and territories in Europe, Asia and LATAM and the USA.Mentoring of the Polaris project that established an open innovation model in conjunction with R&D.Organization of a franchise model to accelerate business development internationally.Implementation of a total portfolio management method. Show less

• Gerente de Exportação e Gestão Comercial

  • Sep 2014 - Nov 2020

  >Responsável pela reestruturação da equipe de Serviço ao Cliente e Vendas.Liderança na reestruturação da área de vendas implantando o modelo de vendas consultivas e gestão por projetos.>Coordenação dos distribuidores na China, Tailândia, Coreia, Índia e Japão.>Revisão e reposicionamento da marca e material promocional.>Apresentações para contas globais: L'Oréal, Unilever, Henkel International.

• Export and Commercial Manager

  • May 2012 - Apr 2014

  Responsible for the team of 5 salespeopleOrganization of global events in Europe, North and South America and AsiaCoordination of a global review of the distribution networkResponsible for coordinated distribution activities in China, Thailand, Korea, India and JapanCoordinated global accounts for the Personal Care Sector: L'Oréal, Unilever, Henkel International.Accomplishments:Achievement of a 15% CAGR for 3 consecutive years.Implementation of the consultative sales model.Restructuring of customer service and staff and sales processes.Development of promotional material for the foreign market.Repositioned the brand on the international market as an innovative company.Restructuring of the distributor chain.Coordinated global accounts for the Personal Care Sector: L'Oréal, Unilever, Henkel International. Show less

• Gerente de exportação

  • Sep 2012 - May 2013



Croda

• United Kingdom
• Chemical Manufacturing
• 700 & Above Employee

• Personal care marketing manager - LATAM

  • 2008 - Jun 2012

  Project pipeline management.Elaboration of marketing plans and product portfolio management: esters, encapsulated, proteins, cosmetic assets.Participation in the Global Product Launch Committee with 6 divisions.Accomplishments:Development of strategies and plans focused on the skin and hair care market.Organize the structure of the event for the Latin American Sales and Marketing conference involving 60 people from the Latam and Croda Divisions.Develop brand DNA analysis (brand analysis tool) for key accounts with relevant market share: L'Oreal (Garnier), Lever (Dove), Hypermarcas (Monange).Launch of the product developed locally by Croda Brasil for hair care.Focus group analysis of consumer behavior to support the division's decision and learn from the Latin American market.Forecasting the market potential and sales of new and existing products for the Latin American region.Leader of the management team of Croda Brasil to establish a proposal for the period of the strategic plan of 5 years. Show less

• Marketing Manager Brazil

  • 2004 - 2008

  Feasibility study of the nutritional area of Health.Exclusion and overlap analysis.Support the development of global key accounts in Brazil.Analysis of transaction costs to support local product prices and trade policies.Accomplishments:Launch of the Nutritional line for human health, working to understand the regulatory and commercial feasibility variables of the project with a sales projection in 2 years.Inclusion of Uniqema's portfolio in the structure of Croda Brasil.Support for channel redefinition to expand Croda Brasil's operations internally and regionally;Expansion of the lanolin market at LATAM.Coordinator of the project committee that involved all departments to meet our needs and enable product development.Develop an account plan template to support sales initiatives. Show less

• Gerente de Marketing Institucional

  • 2000 - 2004

  Responsável pelas estratégias de marketing e comunicação em relação a marca e projeção da empresa no mercado.

• Institutional Marketing Manager

  • 2000 - 2003

  Planning and execution of all communication actions and fairs, mainly FCE Cosmetique (Fine Chemical Engineering) for the personal sector.Coordinate all market communication and aggregate actions for all Croda Brasil businesses.Accomplishments:Development of Croda Brasil's first website and internet.Development of Croda Brasil product guide.Development of the first guidelines for creating an internal home style.Launch of a new Crodamazon division: a division created with a focus on sustainability. Factory opened in Manaus.Responsible for the development and promotional material of the Crodamazon product line and coordination of the promotion with the Croda divisions reaching sales and the project became a trend creator for the personal sector. Show less

• Industrial Sales Supervisor

  • Jul 1996 - Nov 2000

  Opening of a sales office in Argentina. Stocks negotiation and compensation of the previous distributor. Training the new sales team. Support to Croda divisions in promotional activities in the Argentine market;

• Project Coordinator

  • Sep 1992 - Nov 1996

  Responsible for the market development of post-chemicals and foam generating liquids.

• Support for the project coordinator

  • Feb 1990 - Oct 1992

  Responsible for raising products available in Croda divisions and promoting them in the local market.