Experience

Familia Institucional

• Colombia
• Consumer Goods
• 1 - 100 Employee

• Jefe de Marca Familia Institucional

  • ‏يوليو 2022 - - الحالي



WILD FI

• Uruguay
• Advertising Services
• 100 - 200 Employee

• Client Partner Business Director

  • ‏أغسطس 2020 - ‏فبراير 2022

  • Understand requirements from Trade marketing of Playstation and their needs to offer suitable solutions and generate new business• Develop and implement specific digital transformation solutions and drive value led work for partners• Develop a comprehensive training plan for the account management team.• Proactively identifying needs in the ecommerce enviroment and business opportunities.• Working closely with other retails to expand cross selling opportunities.• Liaising with other members of the business on existing accounts.• Building relationships with key personnel within customer accounts.• Monitoring client satisfaction post sale and ensuring a high level of customer service internally.



Newcycle

• Argentina
• Advertising Services
• 1 - 100 Employee

• Grolsch & Warsteiner Account Manager

  • ‏أكتوبر 2019 - ‏أغسطس 2020

  Responsibilities:•Define and align product messaging with how it benefits customers•Define key value propositions and messaging for new and updated products that differentiates our products from others in the market•Drive deeper customer activation and engagement•Integrate learnings in a repeatable and consistent manner•Collaborate with the acquisition and channel marketers on joint initiatives•Communicate the value of product(s) to cross-functional team and develop marketing assets that facilitate the selling/promotions process•Through interviews, surveys, focus groups, and sales data, gain insight into customer use of current products, untapped opportunities, and buyer personas•Drive projects that include matrix resources such as content, creative and development•Work with the Product Manager to create product content and marketing assets such as promotional videos, website copy, webinars, etc.•Research competitor offerings and react when appropriate



AM Entertainment

• Chief of Marketing and Communications

  • ‏يونيو 2017 - ‏نوفمبر 2018

   Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities.  Overseeing the company’s marketing budget. Creation and publication of all marketing material in line with marketing plans.  Planning and implementing promotional campaigns.  Manage and improve lead generation campaigns, measuring results.  Overall responsibility for brand management and corporate identity  Preparing online and print marketing campaigns.  Working closely with design agencies and assisting with new product launches.  Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.  Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations Brand



Sancho BBDO

• Colombia
• Advertising Services
• 500 - 600 Employee

• Movistar Brand Manager

  • ‏يوليو 2016 - ‏أكتوبر 2016

   Create and implement marketing/media plans that include print, online, video, tradeshows, and social networking opportunities.  Develop, write and maintain internal communication systems (intranet, newsletters, emails, corporate announcements).  Manage printers and other promotional vendors.  Manage and ensure consistent branding across all office locations.  In charge of the strategic planning and implementation for the marketing and commercial campaigns that take place throughout the year.

• LifeMiles Brand Manager

  • ‏مايو 2015 - ‏أكتوبر 2016

  Creating multi-channel campaigns that span all forms of media online and offline.  Working closely with other areas of the organisation to execute creative campaigns.  Implementing communications plans to increase brand awareness and recognition for the organisation.  Developing relationships with key media to secure and grow media coverage both online and offline. Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors  Developing the shopper marketing strategy for the business based on shopper insights.  Tailoring shopper marketing campaigns according insights from consumers.  Planning, developing and implementing effective marketing communication campaigns.  Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications



Hewlett Packard NZ

• Trade Marketing and Sales Coordinator

  • ‏أكتوبر 2014 - ‏أبريل 2015

   Overseeing beginning to end multi-channel shopper marketing campaigns.  Project management of various marketing campaigns targeting customers.  Tracking and reporting results of various in store marketing campaigns.  Managing brand budgets and maximising return on investment.  Creating a trade marketing strategy and communicating this to the marketing team.  Negociate with channels like Falabella and Alkosto to execute the trade marketing plan across the region.  Driving brand awareness across various categories and products.  Attending and presenting at trade shows and events on behalf of the business.  Coordinating the creation and delivery of marketing materials and content.  Managing and motivating a team of trade marketing executives.  Establishing and maintaining relationships with suppliers like creative and BTL agencies and furniture designers.  Collaborated with the corporate scale group on promotional content for sales to ensure program flexibility, retail customization and funding to maximize customer participation and results during key drive periods.



Leo Burnett Colombiana SA

• Executive Account

  • ‏فبراير 2012 - ‏يوليو 2014

   Meet and liaise with clients like Movistar, DHL Latin america, Cusezar, DIAGEO, Directv to discuss and identify their advertising requirements  Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget  Present (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the client  Work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies Liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both  Negotiate with clients and agency staff about the details of campaigns