Experience

İstanbul Galata Üniversitesi

• Türkiye
• Higher Education
• 1 - 100 Employee

• Head of Department of Communication and Design

  • Sep 2022 - Present

• Assistant Professor (Lecturer)

  • Feb 2022 - Present

  Develop and deliver lectures on Consumer Neuroscience, Principles of Marketing, Psychology and Communication, Image and Perception Management, Creative and Critical Thinking, Communication History, SM Management, Digital Transformation, Information Technologies, Presentation Techniques,



andahealing

• Turkey

• Founder, Course Instructor, Mindfulness Teacher & Consultant

  • Mar 2021 - Present



İstanbul Ticaret Üniversitesi

• Türkiye
• Higher Education
• 200 - 300 Employee

• Guest Lecturer, MSc in MIS and Neuromarketing

  • Feb 2023 - Present

  Develop and deliver lectures on Strategic Management Information Sytems and Neuromarketing for MSc courses. Develop and deliver lectures on Strategic Management Information Sytems and Neuromarketing for MSc courses.



BY Digital Marketing Partners LTD.

• London, United Kingdom

• Senior Director of Marketing & Training

  • Oct 2018 - Mar 2022

  www.bydigitalmarketingpartners.co.uk BY Digital Marketing Partners is a multidisciplinary digital marketing agency based in the UK. BY Digital Marketing Partners LTD. provides Consulting Services (Marketing Plan, Product Launch Management, Branding, Brand Signature & Logo Design, and Content Marketing Strategy), Social Media Profile Management, Web Design & Development, SEO and PPC services. www.bydigitalmarketingpartners.co.uk BY Digital Marketing Partners is a multidisciplinary digital marketing agency based in the UK. BY Digital Marketing Partners LTD. provides Consulting Services (Marketing Plan, Product Launch Management, Branding, Brand Signature & Logo Design, and Content Marketing Strategy), Social Media Profile Management, Web Design & Development, SEO and PPC services.



Okan University

• Türkiye
• Higher Education
• 700 & Above Employee

• PhD Student

  • Sep 2013 - May 2018

  Business Administration / Marketing. Dissertation / Ph.D.: An Experimental Study About the Effect of the Sound of Nature and Knowledge on Mothers’ Organic Choices_Controlled Eye Tracking Study Business Administration / Marketing. Dissertation / Ph.D.: An Experimental Study About the Effect of the Sound of Nature and Knowledge on Mothers’ Organic Choices_Controlled Eye Tracking Study



Ethica & Estethica Health Group

• Istanbul, Turkey

• Group Sales & Marketing Director

  • Jan 2015 - Oct 2015

  Reported to the Head of the Board of Directors Responsible for planning, development and implementation of the Organization’s sales & marketing strategies, public relations activities, both external and internal including marketing communications, corporate communications, public relations, media planning, social media activities, advertising, special events, sales & promotions, CRM & Telemarketing activities, and Franchise & Agency Management for Estethica Health Group. Evaluate, implement and develop the performance of an annual strategic marketing plan and budget in accordance with company guidelines. Think in terms of business management including demonstrating, cost effective ways to increase productivity with P&L responsibility. Train, develop, lead and manage direct reports to enable them to oversee their business goals. Delegate and manage multiple tasks. Evaluate performance based upon expectations, and recommend fair compensation commensurate with employee performance and develop a personal Development Plan. Provide regular coaching and feedback. Conduct timely performance appraisals of all direct reports to encourage, motivate and improve staff performance. Identify, recommend and provide internal and external training opportunities. Exhibit through knowledge of the business process, and ensure compliance with all standard policies and procedures. Show less



GE HealthCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Modality Manager (MDx)

  • Jun 2011 - May 2014

  Business area; Contrast Agents, Molecular Imaging Products, Pathology Labs Reported to ME North Region & East Africa Commercial Manager Responsible for managing and coordinating all business aspects of MDx division including supervising dealers in accordance with company's policies and objectives, developing and further strengthening the market, proposing actions, pricing and budgeting to ensure overall success and to meet revenue, growth and profitability targets. Business area; Contrast Agents, Molecular Imaging Products, Pathology Labs Reported to ME North Region & East Africa Commercial Manager Responsible for managing and coordinating all business aspects of MDx division including supervising dealers in accordance with company's policies and objectives, developing and further strengthening the market, proposing actions, pricing and budgeting to ensure overall success and to meet revenue, growth and profitability targets.



Egis Pharmaceuticals PLC

• Hungary
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Product Marketing Manager

  • Jul 2007 - Jul 2010

  Business area; CNS _ Venlafaxine HCL, Alprazolam Reported to the General Manager – Responsible for planning, coordinating & managing all marketing aspects of the responsible product portfolio and the sales team, setting and development of marketing plans with dedicated budget control and striving to achieve expected “ROI” by planning and following suitable strategy and action plans, developing main strategies, creation of all corporate, medical digital and printed materials, movies and presentations being presented to the medical professionals and the sales team, setting right ‘KPIs’ and business intelligence applications to enhance the sales performance, set the right strategies and catch the targets, primary data gathering, team training, creating medico marketing activities. Show less



Teva Pharmaceuticals

• Israel
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Manager

  • Oct 2005 - Jul 2007

  Business area; Osteoporosis, Rheumatoid arthritis, OTC , Mother & Baby Care Reported to the Business Unit Manager – Responsible for directing and managing all activities of the products, developing marketing plan, tailoring the marketing mix for each product, planning and operating the digital marketing activities, advertorial preparation, closely working with creative & PR agencies to create awareness on the targeted market, campaign management, sales training activities. Business area; Osteoporosis, Rheumatoid arthritis, OTC , Mother & Baby Care Reported to the Business Unit Manager – Responsible for directing and managing all activities of the products, developing marketing plan, tailoring the marketing mix for each product, planning and operating the digital marketing activities, advertorial preparation, closely working with creative & PR agencies to create awareness on the targeted market, campaign management, sales training activities.



Biofarma Pharmaceuticals

• Product Manager

  • Jan 2005 - Oct 2005

  Business area; Antibiotics, Gastrointestinal & Urinary system Reported to the Group Product Manager – Business area; Antibiotics, Gastrointestinal & Urinary system Reported to the Group Product Manager –