Experience

Bird Creatives

• Canada
• Advertising Services
• 1 - 100 Employee

• Director, Marketing and Communications

  • Apr 2022 - Present

• Communications Consultant

  • Sep 2021 - Apr 2022



ACCT Foundation

• Canada
• Professional Training and Coaching

• Project Manager

  • Mar 2021 - Present



CBC/Radio-Canada

• Canada
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Communications Consultant

  • May 2019 - Present



Independent Communications Consultant

• Communications Consultant

  • Sep 2014 - Present

  • Develop and execute marketing and communications plan for clients• Project manage campaigns and conferences• Current and past clients include Brookfield Residential, Melrose, Kali’s Wish Cancer Foundation, City of Airdrie, CBC Calgary, Action, Chinese Canadians Together (ACCT) Foundation • Develop and execute marketing and communications plan for clients• Project manage campaigns and conferences• Current and past clients include Brookfield Residential, Melrose, Kali’s Wish Cancer Foundation, City of Airdrie, CBC Calgary, Action, Chinese Canadians Together (ACCT) Foundation



IABC/Calgary

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Board Of Directors - Executive

  • Jul 2017 - Jun 2020



Brookfield Residential

• Canada
• Real Estate
• 700 & Above Employee

• Manager, Corporate Communications Alberta

  • Dec 2013 - Sep 2014

  • Develop and execute communications strategies to advance organization's objectives. • Provide communications counsel and support to Senior Management team.• Facilitate alignment of communications activities between divisions and in Alberta.• Manage the organization's stakeholder relations program• Manage the organization's media relations initiatives, including developing proactive media pitches and managing media inquiries• Work closely with our consultants and vendors to ensure our communications initiatives are executed in a seamless manner

• Communications Specialist, Alberta

  • Jan 2013 - Dec 2013

  - Support all external and internal communications initiatives- Develop and implement a 5-year external communications plan for the company across Alberta- Write, edit and maintain information on all external and internal materials- Manage the roll out of a new brand logo across Alberta- Support the organization's media relations activities- Support the organization's stakeholder relations program

• Communications and Social Media Specialist

  • Apr 2011 - Jan 2013

  - Responsible for day-to-day management of social media initiatives including content generation, community monitoring, growing online traffic, brand awareness.- Create social media campaigns that help increase our social media presence.- Write, edit and coordinate the production and distribution of a variety of external communications, including homeowner communication, press releases, editorials for print publications etc. - Media relations



IABC/Calgary

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Social Media Manager for Social Media Committee

  • Sep 2010 - Jun 2011

  Manage a team of volunteers in creating and publishing content on IABC/Calgary's social media platforms to help increase awareness about the organization. Manage a team of volunteers in creating and publishing content on IABC/Calgary's social media platforms to help increase awareness about the organization.



Brookline Public Relations, Inc.

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • May 2010 - Apr 2011

  - Acted as the organization's Social Media Specialist by helping clients develop and implement social media strategies- Worked on a number of social media campaigns by monitoring, generating comments and reaching out to the influencers- Led and provided strategic communications advice and cost effective tactics to clients- Provided broad communications support to clients, including event coordination, media relations, internal and external communications, and advertising strategies - Acted as the organization's Social Media Specialist by helping clients develop and implement social media strategies- Worked on a number of social media campaigns by monitoring, generating comments and reaching out to the influencers- Led and provided strategic communications advice and cost effective tactics to clients- Provided broad communications support to clients, including event coordination, media relations, internal and external communications, and advertising strategies



IABC/Calgary

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Co-Lead of Social Media Committee

  • Feb 2010 - May 2010

  Work with the co-lead to help bring awareness about IABC/Calgary through social media platforms. Manage a team of volunteers. Work with the co-lead to help bring awareness about IABC/Calgary through social media platforms. Manage a team of volunteers.



United Way of Calgary and Area

• Canada
• Non-profit Organizations
• 100 - 200 Employee

• Communications Advisor

  • 2007 - May 2010

  - Provided strategic communications direction and consultation to the Resource Development team to enhance their fundraising initiatives- Contributed to the success of United Way’s $50 million fundraising campaign by leading and producing marketing and online collateral- Initiated United Way's social media strategies and played a key role in its implementation phase- Implemented United Way’s first online gift card program in 2008 that helped boost the campaign- Wrote and managed the production of United Way’s annual report and Honour Roll, which are distributed to more than 1,600 workplaces and 7,000 donors- Worked closely with our graphic designer, advertising agency of record and printing companies to create one-of-a-kind creative- Collaborate with the Marketing and Communications team in identifying potential marketing opportunities



The Learning Disabilities Association of Alberta-Calgary Chapter

• Marketing and Communications Coordinator

  • 2005 - 2007

  - Planned and implemented communications and marketing strategies that led to an increase in participants enrolled in the organization’s programs- Provided marketing support in dealing with internal and external stakeholders- Re-designed the organization’s quarterly newsletter and increased its circulation by 20 per cent- Wrote and produced the organization’s first promotional video- Edited, updated and maintained the organization’s website- Wrote news releases and media advisories - Liaised and built relationships with current and potential stakeholders and media personnel- Developed the organization’s first media plan