Experience

Ultra Oral Care, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• CEO Ultra Oral Care Inc.

  • Jan 2019 - Present

  Providing better oral hygiene to people via patented, clinically proven 100% ultrasound technology. Deep-cleans with ultrasound waves - without brushing and zero abrasion. Providing better oral hygiene to people via patented, clinically proven 100% ultrasound technology. Deep-cleans with ultrasound waves - without brushing and zero abrasion.



American Marketing Association

• United States
• Non-profit Organizations
• 700 & Above Employee

• Board Member South Florida - Executive Circle

  • Jan 2017 - Present

  With more than 445,000 members globally, the American Marketing Association (AMA) is the largest marketing association in North America. We are a professional community for individuals and organizations involved in the practice, teaching and study of marketing. Our members and academics provide essential information, education, and networking opportunities to other members and the industry at large. With more than 445,000 members globally, the American Marketing Association (AMA) is the largest marketing association in North America. We are a professional community for individuals and organizations involved in the practice, teaching and study of marketing. Our members and academics provide essential information, education, and networking opportunities to other members and the industry at large.



D&P Marketing Group

• Fort Lauderdale / Miami (Florida, USA)

• Chief Marketing Strategist

  • 2007 - Present

  Consulting company that specializes on assisting companies and business leaders on establishing profitable business models. Service scope includes: ► Corporate and brand re-positioning, ► Brand portfolio management, ► Brand equity development, ► Market entry / New business development strategies, ► Consumer-needs centered organization design and capabilities, ► Communication strategies and plans Consulting company that specializes on assisting companies and business leaders on establishing profitable business models. Service scope includes: ► Corporate and brand re-positioning, ► Brand portfolio management, ► Brand equity development, ► Market entry / New business development strategies, ► Consumer-needs centered organization design and capabilities, ► Communication strategies and plans



Everwise

• United States
• Software Development
• 1 - 100 Employee

• Mentor

  • 2014 - Present

  "As an Everwise mentor, I help guide high-potential protégés to make the most of their leadership capabilities.” "As an Everwise mentor, I help guide high-potential protégés to make the most of their leadership capabilities.”



MENG

• Fort Lauderdale / Miami, Florida

• Regional Chapter Co-Leader, South Florida| Non-for Profit | Strategy | Team Building

  • 2011 - Dec 2016

  The Marketing Executives Networking Group (MENG) is the premier organization of senior level marketing professionals who have reached at least VP level in their organization. This 1,400+ member not-for-profit community fosters career and personal success by sharing information and relationships for mutual assistance across virtually all industries and marketing specialties. 84% of members have Fortune 500 experience. In this position responsible for leading regional Chapter activities as well… Show more The Marketing Executives Networking Group (MENG) is the premier organization of senior level marketing professionals who have reached at least VP level in their organization. This 1,400+ member not-for-profit community fosters career and personal success by sharing information and relationships for mutual assistance across virtually all industries and marketing specialties. 84% of members have Fortune 500 experience. In this position responsible for leading regional Chapter activities as well as nationally representing the South Florida chapter. Show less The Marketing Executives Networking Group (MENG) is the premier organization of senior level marketing professionals who have reached at least VP level in their organization. This 1,400+ member not-for-profit community fosters career and personal success by sharing information and relationships for mutual assistance across virtually all industries and marketing specialties. 84% of members have Fortune 500 experience. In this position responsible for leading regional Chapter activities as well… Show more The Marketing Executives Networking Group (MENG) is the premier organization of senior level marketing professionals who have reached at least VP level in their organization. This 1,400+ member not-for-profit community fosters career and personal success by sharing information and relationships for mutual assistance across virtually all industries and marketing specialties. 84% of members have Fortune 500 experience. In this position responsible for leading regional Chapter activities as well as nationally representing the South Florida chapter. Show less



The Alternative Board (Worldwide)

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Certified Business Coach and Facilitator

  • 2013 - 2014

  The Alternative Board® (TAB) founded in 1990, is a by invitation only, worldwide organization with members in 170+ offices operating in over 1,200 cities the United States, Canada, the United Kingdom, Germany, South America and other markets. TAB brings together Presidents, CEOs/Owners or Managing partners of small to medium businesses with up to $100m in revenue to overcome challenges, to seize new opportunities and to assist them achieve their professional and personal visions. This is… Show more The Alternative Board® (TAB) founded in 1990, is a by invitation only, worldwide organization with members in 170+ offices operating in over 1,200 cities the United States, Canada, the United Kingdom, Germany, South America and other markets. TAB brings together Presidents, CEOs/Owners or Managing partners of small to medium businesses with up to $100m in revenue to overcome challenges, to seize new opportunities and to assist them achieve their professional and personal visions. This is accomplished by ► forming and facilitating advisory boards consisting of non-competing business leaders who become peer-board think tanks for each other; ► providing personal coaching to help business leaders implement their strategies and game plans. ► developing plans to ensure all members of an organization are aligned and work towards achieving a company’s vision. Show less The Alternative Board® (TAB) founded in 1990, is a by invitation only, worldwide organization with members in 170+ offices operating in over 1,200 cities the United States, Canada, the United Kingdom, Germany, South America and other markets. TAB brings together Presidents, CEOs/Owners or Managing partners of small to medium businesses with up to $100m in revenue to overcome challenges, to seize new opportunities and to assist them achieve their professional and personal visions. This is… Show more The Alternative Board® (TAB) founded in 1990, is a by invitation only, worldwide organization with members in 170+ offices operating in over 1,200 cities the United States, Canada, the United Kingdom, Germany, South America and other markets. TAB brings together Presidents, CEOs/Owners or Managing partners of small to medium businesses with up to $100m in revenue to overcome challenges, to seize new opportunities and to assist them achieve their professional and personal visions. This is accomplished by ► forming and facilitating advisory boards consisting of non-competing business leaders who become peer-board think tanks for each other; ► providing personal coaching to help business leaders implement their strategies and game plans. ► developing plans to ensure all members of an organization are aligned and work towards achieving a company’s vision. Show less



Millicom (Tigo)

• Luxembourg
• Telecommunications
• 700 & Above Employee

• Head of Global Marketing / VP Marketing

  • 2008 - 2011

  MILLICOM INTERNATIONAL CELLULAR Ft. Lauderdale, Florida (Publicly-Held Company (NASDAQ (MICC); provides affordable, widely accessible and readily available cellular phone and broadband services to more than 30 million customers in 14 markets in the Americas, Africa and Asia) Hired to implement new global marketing vision, strategy, and corporate strategic planning process to create a customer - focused organization, to develop new business models and uses for existing products for… Show more MILLICOM INTERNATIONAL CELLULAR Ft. Lauderdale, Florida (Publicly-Held Company (NASDAQ (MICC); provides affordable, widely accessible and readily available cellular phone and broadband services to more than 30 million customers in 14 markets in the Americas, Africa and Asia) Hired to implement new global marketing vision, strategy, and corporate strategic planning process to create a customer - focused organization, to develop new business models and uses for existing products for this $4B operation. Led the day-to-day marketing operations of developing and sustain client relationships, coaching and subordinate relationships. Selected Achievements: Created TIGO brand equity vision, led implementation of marketing functions at country and global level and developed an organization culture with customer understanding focus. This market campaign grew company’s share and product reached the number 1 or 2 positions in 12 of 14 Millicom’s markets and achieved "most value and trusted" image with consumers and company employees. ► Conceptualized and developed new business and product uses strategies enabling future growth including Mobile Advertising, Social Media, Broadband, Smart phones, Internet, Mobile Payments and new Distribution Models. ► Mobilized the organization to execute a brand re-positioning in Colombia that leveraged on a new consumer insight and created breakthrough dual communication strategy. After years of decline this plan led to a 15% growth in year one and rebuilt consumers’ trust in TIGO’s product portfolio. Received the Golden Effie advertising award for Colombia’s “Best business building campaign” in 2009. ► P&L management, product portfolio development, quantitative/financial analysis, contract negotiation, and leading cross-functional project teams in multinational organizations. Show less MILLICOM INTERNATIONAL CELLULAR Ft. Lauderdale, Florida (Publicly-Held Company (NASDAQ (MICC); provides affordable, widely accessible and readily available cellular phone and broadband services to more than 30 million customers in 14 markets in the Americas, Africa and Asia) Hired to implement new global marketing vision, strategy, and corporate strategic planning process to create a customer - focused organization, to develop new business models and uses for existing products for… Show more MILLICOM INTERNATIONAL CELLULAR Ft. Lauderdale, Florida (Publicly-Held Company (NASDAQ (MICC); provides affordable, widely accessible and readily available cellular phone and broadband services to more than 30 million customers in 14 markets in the Americas, Africa and Asia) Hired to implement new global marketing vision, strategy, and corporate strategic planning process to create a customer - focused organization, to develop new business models and uses for existing products for this $4B operation. Led the day-to-day marketing operations of developing and sustain client relationships, coaching and subordinate relationships. Selected Achievements: Created TIGO brand equity vision, led implementation of marketing functions at country and global level and developed an organization culture with customer understanding focus. This market campaign grew company’s share and product reached the number 1 or 2 positions in 12 of 14 Millicom’s markets and achieved "most value and trusted" image with consumers and company employees. ► Conceptualized and developed new business and product uses strategies enabling future growth including Mobile Advertising, Social Media, Broadband, Smart phones, Internet, Mobile Payments and new Distribution Models. ► Mobilized the organization to execute a brand re-positioning in Colombia that leveraged on a new consumer insight and created breakthrough dual communication strategy. After years of decline this plan led to a 15% growth in year one and rebuilt consumers’ trust in TIGO’s product portfolio. Received the Golden Effie advertising award for Colombia’s “Best business building campaign” in 2009. ► P&L management, product portfolio development, quantitative/financial analysis, contract negotiation, and leading cross-functional project teams in multinational organizations. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Global Marketing Director Consumer Goods

  • 2004 - 2006

  Promoted to design marketing and innovation plan development for $1.2+ billion global Pampers business with multi-functional globally dispersed 10 direct FTE team members and 20+ indirect team members. Selected Achievements: ► Spearheaded a new strategic vision and tactical initiatives of global diaper portfolio in emerging markets that successfully materialized into the #1 growth contributor and top priority among P&G’s global diapering business. ► Created the first coherent… Show more Promoted to design marketing and innovation plan development for $1.2+ billion global Pampers business with multi-functional globally dispersed 10 direct FTE team members and 20+ indirect team members. Selected Achievements: ► Spearheaded a new strategic vision and tactical initiatives of global diaper portfolio in emerging markets that successfully materialized into the #1 growth contributor and top priority among P&G’s global diapering business. ► Created the first coherent, integrated, global product initiative program achieving a step change in innovation capability (larger scale and faster initiative roll out) which achieved $200M in capital savings. ► Co-developed new global Pampers baby care brand equity and franchise portfolio model providing the framework for all future marketing activities. ► Appointed as member of the Global Marketing Leadership team to lead development of new Baby Care strategies ($7B business). ► Recipient of P&G’s highest employee honor award ― Global President’s Award ― for achieving the company’s most successful business and brand equity turnaround.

• Marketing Director Latin America Consumer Goods

  • 2003 - 2004

  Appointed to manage the marketing functions of P&G’s $300M Family & Baby Care Unit’s for more than 250M potential consumers in Latin America. Selected Achievements: ► Analyzed the needs of the Venezuelan market and then defined and executed a new marketing campaign of Pampers that increased growth and enhanced profitability despite severe economic turbulence. Success of this strategy led to roll outs in all Latin American markets and to the global diaper business.

• Marketing Director - Mexico Baby & Family Care

  • 2002 - 2003

  Selected by P&G to revive Family & Baby Care businesses product development and brand positioning to facilitate sales growth in Mexico. Selected Achievements: ► Researched and analyzed cultural needs to develop and implement Pampers re-launch in Mexico including new line-up and re-positioning. Achieved business turn around with 40% volume growth after more than 10 years of declining sales. Soon after corporate implemented this model in the global marketplace. ► Designed and launched a… Show more Selected by P&G to revive Family & Baby Care businesses product development and brand positioning to facilitate sales growth in Mexico. Selected Achievements: ► Researched and analyzed cultural needs to develop and implement Pampers re-launch in Mexico including new line-up and re-positioning. Achieved business turn around with 40% volume growth after more than 10 years of declining sales. Soon after corporate implemented this model in the global marketplace. ► Designed and launched a new Family Care strategy including Charmin brand re-positioning and creation of a new manufacturing strategy. The re-launch led to double-digit brand growth and achieved a breakthrough in category profitability. The portfolio strategy was applied as new global business model and rolled out in the USA.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Director Europe

  • 1999 - 2001

  Promoted to Marketing Director Europe ― to lead the baby care marketing for Central/Eastern Europe and Turkey. Responsibilities: Establish business vision, lead creation of new brand portfolio and line-up strategies, develop regional innovation and communication plans, consult country business teams, lead multifunctional regional business teams.

• Marketing Director Country Cluster

  • 1998 - 1999

  Promoted to Marketing Director Cluster ― to lead marketing for five European countries and design an organization merger.

• Marketing Manager / Acting General Manager Baltics/Belarus

  • 1995 - 1998

  Promoted to Marketing Manager / Acting General Manager ― Latvia ―to establish and lead P&G’s marketing for all categories in four countries.

• Brand Manager Hungary

  • 1991 - 1995

  Promotion to Brand Manager ― Hungary ― to establish and lead P&G’s health and beauty care categories.

• Assistant Brand Manager Germany

  • 1988 - 1991

  Launched P&G’s career as the assistant brand manager for Germany’s leading hair care brands.