Experience

Novocall

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• B2B Digital Marketing

  • Nov 2019 - Feb 2020

• Search Engine Optimization Specialist

  • Nov 2019 - Dec 2019

  Responsible on the SEO & content aspect for Novocall. 1. SEO (Primary) Optimize Novocall's website and landing pages for searchability and ranking of keywords through technical and on-page SEO. Improve Novocall's domain authority through SEO strategies such as content and link-building 2. Content Marketing (Secondary) Creating and refining content strategy for Novocall's inbound marketing, which includes market understanding and keyword research Create… Show more Responsible on the SEO & content aspect for Novocall. 1. SEO (Primary) Optimize Novocall's website and landing pages for searchability and ranking of keywords through technical and on-page SEO. Improve Novocall's domain authority through SEO strategies such as content and link-building 2. Content Marketing (Secondary) Creating and refining content strategy for Novocall's inbound marketing, which includes market understanding and keyword research Create content architecture and guidelines for content writer to do. Creating content outreach guideline for content promotion and generating backlinks 3. Reporting Track metrics of SEO and content marketing for organic traffic, ranking, domain authority etc.



Kontena Indonesia

• Indonesia
• Online Media
• 1 - 100 Employee

• Co-Founder

  • Oct 2016 - 2020

  Kontena Indonesia (https://kontena.ME) is a digital content marketing production house which was established in 2016. The company was initiated by my friend (Dana Adnan). In Kontena Indonesia, I was appointed as a marketing strategist and projects manager. My responsibilities include: • Determining the target market of the company • Looking for contacts, contact and offer Kontena Indonesia services to other companies • Presenting Kontena profiles and services to potential… Show more Kontena Indonesia (https://kontena.ME) is a digital content marketing production house which was established in 2016. The company was initiated by my friend (Dana Adnan). In Kontena Indonesia, I was appointed as a marketing strategist and projects manager. My responsibilities include: • Determining the target market of the company • Looking for contacts, contact and offer Kontena Indonesia services to other companies • Presenting Kontena profiles and services to potential clients • Conducting face to face meetings with potential clients • Sending and contracting cooperation agreements with clients. As a content projects manager, I was required to be able to: • Cooperate with potential and creative content creators • Contracting work contracts with internal teams • Communicate client expectations to fit internal team skills • Divide, monitor, and analyze tasks • Provide motivation and hear the team's complaints • Create a talent development program to improve internal team skills Show less Kontena Indonesia (https://kontena.ME) is a digital content marketing production house which was established in 2016. The company was initiated by my friend (Dana Adnan). In Kontena Indonesia, I was appointed as a marketing strategist and projects manager. My responsibilities include: • Determining the target market of the company • Looking for contacts, contact and offer Kontena Indonesia services to other companies • Presenting Kontena profiles and services to potential… Show more Kontena Indonesia (https://kontena.ME) is a digital content marketing production house which was established in 2016. The company was initiated by my friend (Dana Adnan). In Kontena Indonesia, I was appointed as a marketing strategist and projects manager. My responsibilities include: • Determining the target market of the company • Looking for contacts, contact and offer Kontena Indonesia services to other companies • Presenting Kontena profiles and services to potential clients • Conducting face to face meetings with potential clients • Sending and contracting cooperation agreements with clients. As a content projects manager, I was required to be able to: • Cooperate with potential and creative content creators • Contracting work contracts with internal teams • Communicate client expectations to fit internal team skills • Divide, monitor, and analyze tasks • Provide motivation and hear the team's complaints • Create a talent development program to improve internal team skills Show less



Qlapa

• Yogyakarta Area, Yogyakarta, Indonesia

• SEO content marketing specialist (Long term project)

  • Aug 2017 - Mar 2019

  Qlapa.com is a marketplace of handmade products in Indonesia with the amount of products reaching 500 thousand handicraft products. Objective: Assisting Qlapa so every product page in Qlapa.com on page # 1 Google site Problems: Various Qlapa product keywords have been dominated by competing online stores. The three types of content marketing above (segmented article, blogger outreach, SEO landing page) are used to acquire keywords relevant to Qlapa products and place them in… Show more Qlapa.com is a marketplace of handmade products in Indonesia with the amount of products reaching 500 thousand handicraft products. Objective: Assisting Qlapa so every product page in Qlapa.com on page # 1 Google site Problems: Various Qlapa product keywords have been dominated by competing online stores. The three types of content marketing above (segmented article, blogger outreach, SEO landing page) are used to acquire keywords relevant to Qlapa products and place them in the first rank of search engines. Task: As a content marketing consultant, I am trusted by Qlapa to: • Do mapping content including buyer journey analysis and looking for topics relevant to the expectations and / or needs of the audience • Create patterns (article structures that include: topics, titles, storylines, up to keyword placement) for each content • Produce content marketing in the form of article segmented, SEO friendly, and outreach each of 800 to 1200 words per article • Ensure that each article has a proper title tag, meta desc, H2 structure, keyword density, and accurate grammar Result: Results from the work of content marketing that I do are: • Every keyword related to Qlapa products has been largely acquired. • Some Qlapa pages are capable of how many on the first page and are ranked top 3 in search engines. For example tas kulit pria, sepatu kulit wanita, sepatu pantofel handmade, sepatu kulit handmade, and 80+ keywords (Please search on Google) Show less Qlapa.com is a marketplace of handmade products in Indonesia with the amount of products reaching 500 thousand handicraft products. Objective: Assisting Qlapa so every product page in Qlapa.com on page # 1 Google site Problems: Various Qlapa product keywords have been dominated by competing online stores. The three types of content marketing above (segmented article, blogger outreach, SEO landing page) are used to acquire keywords relevant to Qlapa products and place them in… Show more Qlapa.com is a marketplace of handmade products in Indonesia with the amount of products reaching 500 thousand handicraft products. Objective: Assisting Qlapa so every product page in Qlapa.com on page # 1 Google site Problems: Various Qlapa product keywords have been dominated by competing online stores. The three types of content marketing above (segmented article, blogger outreach, SEO landing page) are used to acquire keywords relevant to Qlapa products and place them in the first rank of search engines. Task: As a content marketing consultant, I am trusted by Qlapa to: • Do mapping content including buyer journey analysis and looking for topics relevant to the expectations and / or needs of the audience • Create patterns (article structures that include: topics, titles, storylines, up to keyword placement) for each content • Produce content marketing in the form of article segmented, SEO friendly, and outreach each of 800 to 1200 words per article • Ensure that each article has a proper title tag, meta desc, H2 structure, keyword density, and accurate grammar Result: Results from the work of content marketing that I do are: • Every keyword related to Qlapa products has been largely acquired. • Some Qlapa pages are capable of how many on the first page and are ranked top 3 in search engines. For example tas kulit pria, sepatu kulit wanita, sepatu pantofel handmade, sepatu kulit handmade, and 80+ keywords (Please search on Google) Show less



IDEOWORKS.ID

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Content marketing strategist (long term project)

  • Feb 2017 - Jan 2019

  Ideoworks.id is a 17th-ranked digital marketing agency as the fastest growing technology company in Asia Pacific and Google's first Premium Partner for SME in Indonesia. Objective: Help Ideoworks build the most complete and updated digital marketing website to become the main reference for online business entrepreneurs Problems: Although wrestling in the field of digital advertising, Ideoworks has no internal resources (time, insight, or company internal team) that is capable… Show more Ideoworks.id is a 17th-ranked digital marketing agency as the fastest growing technology company in Asia Pacific and Google's first Premium Partner for SME in Indonesia. Objective: Help Ideoworks build the most complete and updated digital marketing website to become the main reference for online business entrepreneurs Problems: Although wrestling in the field of digital advertising, Ideoworks has no internal resources (time, insight, or company internal team) that is capable of producing content marketing related to the topic of memorable digital marketing. In addition, the competition of digital website marketing niche in Indonesia is very tight so it needs a type of content marketing is deep and fresh. Task: As an external party in Ideoworks, the initial task I did was: • Meeting with Ideoworks internal team to align the vision related to this digital marketing site project • Mapping content marketing includes personal reader analysis, company expectations and target audience for this project • Producing pattern content marketing according to category: strategy, entrepreneur, study case • Creating segmented articles of 800 to 1000 words per article • Ensure that each content has a proper title tag, meta tags, keyword density, and grammar • Provide relevant illustrations in each content marketing This project is long term and has been running for 6 months more. The result: • Number of daily visitors as much as 150 visitor / day • The number of unique visitors per month reaches 1,000 (target) • Percentage of returning visitors by 20-65% • Bounce rate below 50-70% Show less Ideoworks.id is a 17th-ranked digital marketing agency as the fastest growing technology company in Asia Pacific and Google's first Premium Partner for SME in Indonesia. Objective: Help Ideoworks build the most complete and updated digital marketing website to become the main reference for online business entrepreneurs Problems: Although wrestling in the field of digital advertising, Ideoworks has no internal resources (time, insight, or company internal team) that is capable… Show more Ideoworks.id is a 17th-ranked digital marketing agency as the fastest growing technology company in Asia Pacific and Google's first Premium Partner for SME in Indonesia. Objective: Help Ideoworks build the most complete and updated digital marketing website to become the main reference for online business entrepreneurs Problems: Although wrestling in the field of digital advertising, Ideoworks has no internal resources (time, insight, or company internal team) that is capable of producing content marketing related to the topic of memorable digital marketing. In addition, the competition of digital website marketing niche in Indonesia is very tight so it needs a type of content marketing is deep and fresh. Task: As an external party in Ideoworks, the initial task I did was: • Meeting with Ideoworks internal team to align the vision related to this digital marketing site project • Mapping content marketing includes personal reader analysis, company expectations and target audience for this project • Producing pattern content marketing according to category: strategy, entrepreneur, study case • Creating segmented articles of 800 to 1000 words per article • Ensure that each content has a proper title tag, meta tags, keyword density, and grammar • Provide relevant illustrations in each content marketing This project is long term and has been running for 6 months more. The result: • Number of daily visitors as much as 150 visitor / day • The number of unique visitors per month reaches 1,000 (target) • Percentage of returning visitors by 20-65% • Bounce rate below 50-70% Show less



Tokopedia

• Indonesia
• Technology, Information and Internet
• 700 & Above Employee

• Content Producer (short term project)

  • Feb 2017 - Apr 2017

  Tokopedia.com is the number 1 marketplace in Indonesia with 2 million sellers in 2017. Objective: Facilitates Tokopedia creating a positive user experience (seller & buyer) marketplace Problems: Sellers often get required by potential buyers to provide details about the product: specifications, usability, photo details, and so on. In fact, it is not rare that some buyers request additional photos related to seller products. And the sad fact is that only 1% (average) of the… Show more Tokopedia.com is the number 1 marketplace in Indonesia with 2 million sellers in 2017. Objective: Facilitates Tokopedia creating a positive user experience (seller & buyer) marketplace Problems: Sellers often get required by potential buyers to provide details about the product: specifications, usability, photo details, and so on. In fact, it is not rare that some buyers request additional photos related to seller products. And the sad fact is that only 1% (average) of the big amount of people asking attempt to buy at the end. Task: My role in this project is to: • Contact the Tokopedia Community team leader of the area via personal message. • Create a copywriting for whatsapp blast to be widely distributed by Tokopedia to every Tokopedia Community leader in the area • Improve the content on each seller's product page from title, product description, to product photo • Producing product descriptions with copywriting techniques of 250 words for one product • Producing interesting product photos that fits marketplace standards with the amount of 4 frames for one product Show less Tokopedia.com is the number 1 marketplace in Indonesia with 2 million sellers in 2017. Objective: Facilitates Tokopedia creating a positive user experience (seller & buyer) marketplace Problems: Sellers often get required by potential buyers to provide details about the product: specifications, usability, photo details, and so on. In fact, it is not rare that some buyers request additional photos related to seller products. And the sad fact is that only 1% (average) of the… Show more Tokopedia.com is the number 1 marketplace in Indonesia with 2 million sellers in 2017. Objective: Facilitates Tokopedia creating a positive user experience (seller & buyer) marketplace Problems: Sellers often get required by potential buyers to provide details about the product: specifications, usability, photo details, and so on. In fact, it is not rare that some buyers request additional photos related to seller products. And the sad fact is that only 1% (average) of the big amount of people asking attempt to buy at the end. Task: My role in this project is to: • Contact the Tokopedia Community team leader of the area via personal message. • Create a copywriting for whatsapp blast to be widely distributed by Tokopedia to every Tokopedia Community leader in the area • Improve the content on each seller's product page from title, product description, to product photo • Producing product descriptions with copywriting techniques of 250 words for one product • Producing interesting product photos that fits marketplace standards with the amount of 4 frames for one product Show less



Projects.co.id

• Indonesia
• Technology, Information and Internet
• 1 - 100 Employee

• Professional Freelancer

  • Jul 2015 - Jan 2017



uxmarker

• Indonesia
• Design Services

• Content Director (Short term project)

  • Oct 2016 - Dec 2016

  Uxmarker.com is a UI / UX advisor founded by Ervan M. Wirawan, former UI / UX Go-Jek designer. Objective: Helps Uxmarker improve corporate brand awarness through blogpost in popular relevant media (Techinasia, Medium, etc.) Problems: Uxmarker is a new UI / UX consultant company in Indonesia. UI / UX Consultant is still not so familiar in Indonesia what makes it it requires an easy and understandable content marketing. Task: The stubborn challenge of Uxmarker… Show more Uxmarker.com is a UI / UX advisor founded by Ervan M. Wirawan, former UI / UX Go-Jek designer. Objective: Helps Uxmarker improve corporate brand awarness through blogpost in popular relevant media (Techinasia, Medium, etc.) Problems: Uxmarker is a new UI / UX consultant company in Indonesia. UI / UX Consultant is still not so familiar in Indonesia what makes it it requires an easy and understandable content marketing. Task: The stubborn challenge of Uxmarker project is very impressive because I need to be able to: • Analyze Uxmarker's business model and make it content creation • Conducting online interviews on Uxmarker stakeholders • Mapping the topic and relating it to a phenomenon that is familiar to the audience for Uxmarker's business concept to be understood by non-digital • Producing pattern content marketing target audience • Elaborate topics into content storytelling • Creating content marketing in the form of blogpost and segmented article as many as 1000-1200 words for each article • Ensure that each content has a proper title tag, meta tags, keyword density, and grammar Show less Uxmarker.com is a UI / UX advisor founded by Ervan M. Wirawan, former UI / UX Go-Jek designer. Objective: Helps Uxmarker improve corporate brand awarness through blogpost in popular relevant media (Techinasia, Medium, etc.) Problems: Uxmarker is a new UI / UX consultant company in Indonesia. UI / UX Consultant is still not so familiar in Indonesia what makes it it requires an easy and understandable content marketing. Task: The stubborn challenge of Uxmarker… Show more Uxmarker.com is a UI / UX advisor founded by Ervan M. Wirawan, former UI / UX Go-Jek designer. Objective: Helps Uxmarker improve corporate brand awarness through blogpost in popular relevant media (Techinasia, Medium, etc.) Problems: Uxmarker is a new UI / UX consultant company in Indonesia. UI / UX Consultant is still not so familiar in Indonesia what makes it it requires an easy and understandable content marketing. Task: The stubborn challenge of Uxmarker project is very impressive because I need to be able to: • Analyze Uxmarker's business model and make it content creation • Conducting online interviews on Uxmarker stakeholders • Mapping the topic and relating it to a phenomenon that is familiar to the audience for Uxmarker's business concept to be understood by non-digital • Producing pattern content marketing target audience • Elaborate topics into content storytelling • Creating content marketing in the form of blogpost and segmented article as many as 1000-1200 words for each article • Ensure that each content has a proper title tag, meta tags, keyword density, and grammar Show less



Penerbit Anak Hebat Indonesia

• Yogyakarta Area, Yogyakarta, Indonesia

• Ghost writer

  • Jan 2013 - Aug 2016

  Dulu, bernama Penerbit Buku Pintar. Menulis buku dengan topik beragam sesuai keinginan owner. Topik seputar teknologi, keluarga, bisnis, motivasi, bahkan hobi. Sebagian besar buku ditulis bukan a.n writer, tetapi owner. Contact Penerbit Buku Pintar untuk informasi detailnya. Dulu, bernama Penerbit Buku Pintar. Menulis buku dengan topik beragam sesuai keinginan owner. Topik seputar teknologi, keluarga, bisnis, motivasi, bahkan hobi. Sebagian besar buku ditulis bukan a.n writer, tetapi owner. Contact Penerbit Buku Pintar untuk informasi detailnya.