Anna Truong

Senior Consultant at Fiftyfive5, part of Accenture Song
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area, AU
Languages
  • English Native or bilingual proficiency
  • Cantonese Elementary proficiency
  • Chinese (Mandarin) Elementary proficiency

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5.0

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ali dexter (she/her)

I have worked with Anna as a research partner during her time at Hanes, where she brings both the perspective of a researcher, as well as the commercial and strategic insight from the business. This ensures we really work as a team to get actionable outputs that deliver at multiple levels- from marketing, sales and R&D through to the SLT. With a keen eye for detail and a passion for progressive and clever research Anna could easily apply her skills back on the agency side or add value in any business. Happy to be contacted as a reference.

Steph Nguyen

As a manager, Anna went above and beyond to support the professional development of her reports. Her ability to provide timely, honest yet empathetic feedback to junior staff is exceptional. By doing this, not only did she encourage our team to rise to the challenge of any specific engagement, but she also demonstrated a genuine interest in growing our team's capabilities that eventually led to better client services. Often overseeing a large number of research projects, Anna remained accessible and responsive to both internal teams as well as external stakeholders. Her enthusiasm and proactivity shone through in all things she did at EY Sweeney. An admirable quality of Anna is leading by example: from the timeliness of her deliverables to the philosophy of always putting quality first. Her thoroughness, commitment and methodical approach were second to none. In the day to day work, Anna elevated our standard of quality and work ethics, and she made a point to continually expand her expertise and knowledge in research domains. I benefited a great deal from working with Anna, her mentorship will have a lasting influence on my career path. I am confident in recommending her as an insightful, innovative researcher and a valuable asset to any team.

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Experience

    • Australia
    • Market Research
    • 200 - 300 Employee
    • Senior Consultant
      • Aug 2023 - Present

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Research Consulting
      • Mar 2022 - Jul 2023

    • Group Account Director
      • Mar 2021 - Mar 2022

    • Australia
    • Research Services
    • 100 - 200 Employee
    • Research Director
      • Mar 2020 - Mar 2021

    • Australia
    • Retail
    • 700 & Above Employee
    • Senior Consumer Insights Manager
      • Jan 2019 - Mar 2020

    • Australia
    • Market Research
    • 1 - 100 Employee
    • Manager
      • Oct 2017 - Jan 2019

    • Senior Research Consultant
      • May 2015 - Sep 2017

    • Australia
    • Market Research
    • 1 - 100 Employee
    • Senior Account Manager
      • Mar 2014 - May 2015

      Effectively managed all aspects across research projects – encompassing traditional qualitative and quantitative research, and closed community research. Shaped and drove growth for the business by leading positive and proactive client relationships, establishing credibility with new clients and being an expert partner on clients’ brand and market. Contributed to the innovation of the T garage offer and credentials, improvement of internal processes and systems, and shaping of company culture. Managed resources and costs to ensure profitable results in productivity and financials. Developed winning pitches in response to client briefs, applying a tailored solution (traditional and community) that accommodated client budget/timing constraints. Provided business‐led research solutions to ensure insights addressed clients’ strategic business objectives. Confidently and engagingly presented proposals and reports to large client audiences Project managed and moderated innovation workshops. Managed and mentored Account Executive. Show less

    • France
    • Market Research
    • 700 & Above Employee
    • Senior Project Manager
      • May 2011 - Sep 2013

      In 2011, Ipsos was one of the Big 6 leading global market research companies. My role at Ipsos consisted of the following: ▸ Specialist in complex projects: Main contact for a major global technology client, and the primary consultant for global studies and complex online quantitative projects. ▸ Team Leader of the largest and most technically advanced research program: Managed data collection for the largest online tracker within the department, worth US$5 million annually. This included managing over 25 sample providers and navigating complex research design and advanced technology to collect 100,000 surveys in 36 countries and 27 languages. ▸ Facilitator of collaboration: Managed and influenced diverse teams, bringing them together to work toward a common goal of delivering projects on-time, quality in full, and within budget. ▸ Agile problem solver: Promptly identified and resolved unforeseen issues, and adapted quickly to challenging changes. ▸ Negotiator: Partnered with suppliers to deliver lower fees, faster turnaround times and reduce risks. Challenged the status quo and developed and implemented new processes. ▸ Business analyst for the implementation of innovative technology: Managed the integration of specialist data scanning software into online survey to capture supplementary data. This involved the management of broader technological aspects of online research (e.g. server capacity, technological capabilities and limitations, troubleshooting issues with technical team members). Show less

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Research Project Manager, Consumer and Marketing Insights
      • Feb 2010 - Mar 2011

      In 2010, Motorola Mobility was a 3.4 billion US dollar consumer electronics and telecommunications company with 2.4% share of the market. With Apple’s entry in the market, new product development research was integral to inform Motorola’s strategy. My role at Motorola consisted of the following: ▸ Daily contact for largest research program: On-site research consultant for a new product development (NPD) research program worth an annual budget of over US$2 million, consisting of fast turn-around projects under strict deadlines across time-zones and in different languages. ▸ Stakeholder liaison: To uncover core business needs, consulted stakeholders to ensure project objectives were well-understood and addressed in research design. ▸ Adaptable team leader: Adjusted management style when working with diverse teams when attending central location testing (CLT) fieldwork in the USA, China, Germany and Brazil. ▸ Cultural knowledge contributor: To enhance insights and inform business decisions, applied cultural experience and direct contact with consumers from CLT travel in the delivery of insights and reporting. Show less

    • United Kingdom
    • Market Research
    • 700 & Above Employee
    • Project Manager
      • Mar 2008 - Feb 2010

      Specialized in new product development research, including Naming Studies, Segmentation and Product Portfolio Potential Assessment Managed the research process from initial brief to report delivery Received exposure to a range of research methodologies – online, central location testing, CATI, in-depth interviews and focus groups Member of the project team managing TNS Australia’s largest account. Research studies expanded across multiple countries, including China, Brazil, Germany, Korea, Mexico, the UK and more Show less

    • United States
    • Technology, Information and Media
    • 700 & Above Employee
    • Client Service Assistant
      • Aug 2007 - Mar 2008

      Performed quality checks on reports for alignment to request, accuracy and correctness. Assisted senior staff in delivering quality services to clients whilst ensuring precision and timeliness. Maintain a client service orientation by supporting the wider team with administration of client servicing, analysis and report. Maintain accurate and up-to-date knowledge on research techniques and applications. Ensure standard operating procedures within area of responsibility are observed. Show less

  • Ojay Clothing Australia
    • Melbourne Area, Australia
    • Senior Retail Sales Consultant | 2IC
      • Nov 2004 - Jan 2008

      Provided a high standard of customer service and fashion consulting. Established and maintained a loyal clientele base. Maintained a collaborative team environment. 2IC and acting store manager when required. Trained, managed and mentored junior staff. Managed staff roster and time-sheets whilst minimizing redundant hours. Achieved and exceeded company targets and benchmarks. Visual merchandized to create best store image (e.g. arranged window displays, created outfits for mannequin displays, created themes throughout the store, including racks and shelving). Maintained personal appearance to be aligned with brand image. Managed store finances including daily banking and till reconciliation. Leader in product and promotion knowledge; and the expert in: fabrics, how to extend the longevity of garments, and compiling flattering outfits for all body shapes. Maximized sales opportunities by up-selling and cross-selling. Show less

    • Australia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Internship student
      • Jan 2007 - Mar 2007

      A 13 day placement as part of the curriculum for a marketing unit at university. An academic report was written as part of the curriculum. Conducted competitive analysis on the marketplace, researched brand-related academic theory, and explored internal views on company brand. Created a central repository for exploratory research. Attended ‘Market Research University’ (2-day conference). A 13 day placement as part of the curriculum for a marketing unit at university. An academic report was written as part of the curriculum. Conducted competitive analysis on the marketplace, researched brand-related academic theory, and explored internal views on company brand. Created a central repository for exploratory research. Attended ‘Market Research University’ (2-day conference).

    • Office Administrator
      • Aug 2006 - Dec 2006

      Performed client liaison tasks, e.g. made phone calls and sent emails to establish or maintain relationships, attended client meetings. Managed client databases. Delivered progress reports. Conducted general office administration duties. E.g. filing, organizing, scheduling. Performed client liaison tasks, e.g. made phone calls and sent emails to establish or maintain relationships, attended client meetings. Managed client databases. Delivered progress reports. Conducted general office administration duties. E.g. filing, organizing, scheduling.

  • Giordano Australia
    • Melbourne, Australia
    • Retail Sales Consultant
      • Jun 2003 - Oct 2004

      Provided exceptional customer service. Achieved and exceeded store budgets. Handled and managed cash and card transactions, including sales, exchanges, returns and lay-by. Managed large volumes of stock (e.g. stock control, replenishment, maintaining product and promotional knowledge). Handled security risks and thefts. Technical knowledge (e.g. Point-of-Sale transaction processing, ordering stock). Daily housekeeping. Visual merchandizing to create best store image (e.g. dressing mannequins, arranging rack and shelf display, maximizing position of signs). Placed special orders to find desired items. Altered pants length using sewing skills to fit individual customers. Show less

    • Australia
    • Retail
    • 700 & Above Employee
    • Sales Associate and Cashier
      • Jun 2001 - Aug 2004

      Processed sales, returns and lay-bys accurately and efficiently at the point-of-sale. Greeted customers and provided exceptional customer service. Maintained a neat, clean and organized register area. Collaborated with colleagues from other departments (e.g. Called for and assisted with carry-outs, hanger pick-ups, trash pick-up, and other assistance as needed). Filled boxes, bags, applications and other supplies as needed. Inventory management (e.g. assisted with department recovery, fitting room recovery, front end housekeeping duties, stock-take). Visual merchandising (e.g. Folding, stocking, hanging, ticketing or re-marking merchandise). Provided assistance on the sales floor and greeted customers at assigned stations. Show less

Education

  • Monash University
    Bachelor of Psychology & Management/Marketing, Business
    2004 - 2007
  • Donvale Christian College

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