Lynette Wills
VP of Sales and Marketing at KDG- Claim this Profile
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Bio
David Cook
Lynette is a highly skilled professional with exceptional client engagement skills. Her primary roll as AVP of client engagement is to work with prospects to clearly understand their business and their needs. She has a keen eye for the details that matter when it comes to analyzing the prospects requirements and methods of doing business. She excels at turning a business challenge into a workable strategy, allowing the prospect to clearly see how the solution will not only resolve their challenges, but add value in the process. Lynette's leadership of the marketing team has elevated the quality of our marketing materials, our process automation's, our new client on-boarding process, and the growth of our pipeline. Lynette is one of the primary reasons for our companies growth over the past year.
James Cardona
Lynette is amazing to work with. She has a rare combination of soft skills that allow her to effectively collaborate with internal and external partners as well as the technical acumen and drive to roll up her sleeves, get into the details of a project, and go above and beyond whenever she's needed. Lynette has a gift for creating a work environment that makes you look forward to coming into work and motivated to succeed, truly an asset and key ingredient to any thriving business.
David Cook
Lynette is a highly skilled professional with exceptional client engagement skills. Her primary roll as AVP of client engagement is to work with prospects to clearly understand their business and their needs. She has a keen eye for the details that matter when it comes to analyzing the prospects requirements and methods of doing business. She excels at turning a business challenge into a workable strategy, allowing the prospect to clearly see how the solution will not only resolve their challenges, but add value in the process. Lynette's leadership of the marketing team has elevated the quality of our marketing materials, our process automation's, our new client on-boarding process, and the growth of our pipeline. Lynette is one of the primary reasons for our companies growth over the past year.
James Cardona
Lynette is amazing to work with. She has a rare combination of soft skills that allow her to effectively collaborate with internal and external partners as well as the technical acumen and drive to roll up her sleeves, get into the details of a project, and go above and beyond whenever she's needed. Lynette has a gift for creating a work environment that makes you look forward to coming into work and motivated to succeed, truly an asset and key ingredient to any thriving business.
David Cook
Lynette is a highly skilled professional with exceptional client engagement skills. Her primary roll as AVP of client engagement is to work with prospects to clearly understand their business and their needs. She has a keen eye for the details that matter when it comes to analyzing the prospects requirements and methods of doing business. She excels at turning a business challenge into a workable strategy, allowing the prospect to clearly see how the solution will not only resolve their challenges, but add value in the process. Lynette's leadership of the marketing team has elevated the quality of our marketing materials, our process automation's, our new client on-boarding process, and the growth of our pipeline. Lynette is one of the primary reasons for our companies growth over the past year.
James Cardona
Lynette is amazing to work with. She has a rare combination of soft skills that allow her to effectively collaborate with internal and external partners as well as the technical acumen and drive to roll up her sleeves, get into the details of a project, and go above and beyond whenever she's needed. Lynette has a gift for creating a work environment that makes you look forward to coming into work and motivated to succeed, truly an asset and key ingredient to any thriving business.
David Cook
Lynette is a highly skilled professional with exceptional client engagement skills. Her primary roll as AVP of client engagement is to work with prospects to clearly understand their business and their needs. She has a keen eye for the details that matter when it comes to analyzing the prospects requirements and methods of doing business. She excels at turning a business challenge into a workable strategy, allowing the prospect to clearly see how the solution will not only resolve their challenges, but add value in the process. Lynette's leadership of the marketing team has elevated the quality of our marketing materials, our process automation's, our new client on-boarding process, and the growth of our pipeline. Lynette is one of the primary reasons for our companies growth over the past year.
James Cardona
Lynette is amazing to work with. She has a rare combination of soft skills that allow her to effectively collaborate with internal and external partners as well as the technical acumen and drive to roll up her sleeves, get into the details of a project, and go above and beyond whenever she's needed. Lynette has a gift for creating a work environment that makes you look forward to coming into work and motivated to succeed, truly an asset and key ingredient to any thriving business.
Experience
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KDG
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United States
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Technology, Information and Internet
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1 - 100 Employee
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VP of Sales and Marketing
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May 2021 - Present
• Increased revenue 80% YoY by establishing and innovating sales processes and efficiencies, building and leading sales and marketing teams, and reevaluating pricing on a yearly basis.• Achieved an additional 15% increase in annual revenue by collaborating with cross- functional teams (marketing, accounting, project management) to implement and launch new services and programs.• Increased website traffic by 95% over five years through effective management and analysis of marketing KPI’s, website redesign, active SEO management, webinars, Google Ad management and digital marketing campaigns.• Increased sales by 55% YOY by implementing and expanding the sales and marketing teams and the customer experience roadmap which led to the growth of the company from 11 to 50+ employees.• Created and implemented a successful employee onboarding program in collaboration with Human Resources.• 100% completion of personal and team Objectives and Key Results (OKR) aligned with the company’s Strategic Plan on a yearly basis Show less
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Associate Vice President of Sales and Marketing
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Oct 2018 - May 2021
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Director of Client Engagement
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Nov 2016 - Oct 2018
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CAI
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Operations Manager
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Mar 2013 - Nov 2016
Train and manage a team of 15 marketing interns Create and execute all digital marketing campaigns promoting project management software, legacy application support and IT professional development Developed and maintained a metrics system for tracking and analyzing marketing campaigns across platforms Coordinated and collaborated with executive team on marketing strategies Responsible for weekly reporting and presenting of all marketing and sales key performance indicators to senior executives Created landing pages and websites for marketing campaigns and sales events Plan, support and execute events for corporate and regional sales teams Marketing automation software SME Help develop and write training modules/program for new interns Member of the educational committee and coordinator for CAI Cares Develop and sell in new territory for IT staffing solution Show less
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Education
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Brigham Young University
BS Degree, Sociology
Community
