Experience

Brand Incorporated

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder and Managing Director

  • Jul 2005 - Present

  I founded the company in 2005 with only a laptop and fearless passion to providing effective, cost-efficient public relations and communications strategies. Under my steerage, the company grew from homegrown brand to a regional agency in less than 3 years. Today, we manage some of the largest and most exciting brands in Southeast Asia which include Far East Hospitality's 10 hotel brands, Sofitel, Wacoal, Breast Cancer Foundation, Karl Lagerfeld, Whisky Live and many more. I founded the company in 2005 with only a laptop and fearless passion to providing effective, cost-efficient public relations and communications strategies. Under my steerage, the company grew from homegrown brand to a regional agency in less than 3 years. Today, we manage some of the largest and most exciting brands in Southeast Asia which include Far East Hospitality's 10 hotel brands, Sofitel, Wacoal, Breast Cancer Foundation, Karl Lagerfeld, Whisky Live and many more.



SPUN Spirits Pte Ltd

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Executive Director Marketing Communications

  • Oct 2020 - Present

  Develop strategies and channels to bring products to market. Ecommerce and marketing automation within 2 months Develop strategies and channels to bring products to market. Ecommerce and marketing automation within 2 months



AMILI

• Singapore
• Biotechnology Research
• 1 - 100 Employee

• Head Of Marketing Communications

  • May 2021 - Dec 2021

  Leading and shaping the perception of poop and how it can save lives. Working with and supported by outstanding and passionate individuals committed to building Southeast Asia's largest gut microbiome data bank. Leading and shaping the perception of poop and how it can save lives. Working with and supported by outstanding and passionate individuals committed to building Southeast Asia's largest gut microbiome data bank.



Brand Incorporated Sdn Bhd

• Kuala Lumpur, Malaysia

• Co-Founder and Director

  • Jul 2007 - Dec 2018

  As the trailblazer of lifestyle consumer public relations in Malaysia, I have been leading my team in the transition from a traditional public relations company to one that leads in social media marketing and digital content strategy. As the trailblazer of lifestyle consumer public relations in Malaysia, I have been leading my team in the transition from a traditional public relations company to one that leads in social media marketing and digital content strategy.



National Skin Centre

• Singapore
• Hospitals and Health Care
• 1 - 100 Employee

• Communications Manager

  • Apr 2004 - Jul 2005

  This was where I garnered my experience in #medicalpr. Led and created campaigns for National Skin Centre including the national publicity for the Centre's transition to paperless system. This was where I garnered my experience in #medicalpr. Led and created campaigns for National Skin Centre including the national publicity for the Centre's transition to paperless system.