Client Partner

• Jan 2023 - Present

Senior Account Executive

• Oct 2022 - Dec 2022

- Liaise and manage digital campaigns across Social Media and Media Buy - Project manage internal team and freelancers to get timely approval on concepts and campaigns ideas - Work with clients and the internal team to strategize and plan for campaigns to improve client account growth and success - Measure and report on the campaigns to share insights with the internal team and the clients - Liaise and manage digital campaigns across Social Media and Media Buy - Project manage internal team and freelancers to get timely approval on concepts and campaigns ideas - Work with clients and the internal team to strategize and plan for campaigns to improve client account growth and success - Measure and report on the campaigns to share insights with the internal team and the clients

Digital Marketing Executive

• Sep 2021 - Oct 2022

- Develop and manage digital marketing strategies for multi-channel to omni-channel, including market research, target audience research, and budget allocation - Integrated social media strategies with overall marketing tactics and monitored campaign progress using metrics and data - achieving a 10% growth rate on social media and 35.6% increase of website hits - Analyse and report the impact of digital marketing and sales performance to improve effectiveness - Built and ran social media advertising campaigns, aligning with corporate brand strategy - Direct, supervise and review creative team activities related to social media messaging and website collateral, such as e-commerce banners and journals to ensure brand consistency - Managed social media calendar, supporting brand identity and tapping into seasonal moments and appropriate trends - Create compelling copy and prepare information for a variety of marketing distributions, such as e-mail campaigns, press releases, media kits, and product pages - Manage and conduct extensive media outreach for special events, brand partnerships, influencer collaborations and parties to gain public attention for relevant products/services Show less

Creative Marketing

• Nov 2020 - Aug 2021

- Responsible for the creative strategies and direction of advertising, marketing materials and campaigns - Design public relations materials, advertising, and marketing collateral for online distribution - Developing clear marketing copy for articles, product descriptions, social media, and the company website - Optimize ad campaigns: Allocate budgets, monitor costs, evaluate the success of media strategies and campaigns - Conduct retail activities of businesses operating exclusively online such as managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records Show less

Digital Marketing Manager

• Mar 2019 - Nov 2020

– Develop and execute sound social media strategy across Facebook, Instagram and Linkedin to drive business and marketing objectives– Plan and implement content calendar for social media channels– Analyse reports and trends to evaluate insights that will help drive digital marketing strategies– Design, build, and maintain company's online presence as well as marketing collaterals– Oversee the overall art direction of publishing content

Digital Marketing Intern

• Nov 2018 - Mar 2019

- Ideating daily social posts and maintenance of content calendar- Development and execute strategic, innovative marketing plans and content for socialplatforms- Engage and grow online audience through social media- Manage and maintain website- Track and analyse website traffic and provide reports- Preparation of marketing materials, decks and collaterals- Writing presentations

Part-time Retail Assistant

• Aug 2017 - Mar 2018

- Provide quality customer service in shop and maintain brand image - Attend to queries and provide merchandise information to enhance customer’s experience - Support visual merchandiser in maintaining overall appearance and seasonal presentation - Provide quality customer service in shop and maintain brand image - Attend to queries and provide merchandise information to enhance customer’s experience - Support visual merchandiser in maintaining overall appearance and seasonal presentation

Store Part-Timer

• Apr 2017 - Jun 2017

- Assist and support full-time Sales Associate to manage sales and optimise each step of the sales process to deliver results - Assist the store Manager in stockroom organization, stock transfers and other ad hoc duties - Assist and support full-time Sales Associate to manage sales and optimise each step of the sales process to deliver results - Assist the store Manager in stockroom organization, stock transfers and other ad hoc duties

Sales Associate

• Jun 2016 - Feb 2017

- Provide excellent service and assistance to our customers - Attend to customers’ enquires and feedback - Assist in achieving shop sales target - Manage inventory level and cashiering - Ensure basic housekeeping and perform general administrative duties - Provide excellent service and assistance to our customers - Attend to customers’ enquires and feedback - Assist in achieving shop sales target - Manage inventory level and cashiering - Ensure basic housekeeping and perform general administrative duties

Digital Editorial Intern

• Nov 2016 - Dec 2016

- Write and prepare visuals for articles throughout all 5 sections of the website - Manage social media accounts such as Facebook, Twitter and Instagram - Attend press events - Write and prepare visuals for articles throughout all 5 sections of the website - Manage social media accounts such as Facebook, Twitter and Instagram - Attend press events

Sales Advisor

• Mar 2015 - Jan 2016

- Provide an excellent shopping experience for COS’ customers through product knowledge, customer service, merchandizing routines and maintenance - Provide an excellent shopping experience for COS’ customers through product knowledge, customer service, merchandizing routines and maintenance

Part-time Sales Associate

• Aug 2014 - Jan 2015

- Perform basic tasks such as stock taking - Attend to customer’s queries such as providing recommendations - Ensure the tidiness of the store at all times - Perform basic tasks such as stock taking - Attend to customer’s queries such as providing recommendations - Ensure the tidiness of the store at all times

Editorial Intern

• Mar 2014 - Aug 2014

- Contribute ideas and participate in brainstorms for upcoming initiatives. - Assist in the development and execution of social media marketing campaigns. - Sub-edit articles that are submitted for grammar, length and continuity - Work on articles independently and in teams for the publication and website - Develop and execute projects - Contribute ideas and participate in brainstorms for upcoming initiatives. - Assist in the development and execution of social media marketing campaigns. - Sub-edit articles that are submitted for grammar, length and continuity - Work on articles independently and in teams for the publication and website - Develop and execute projects