Kenny Loong

Regional Sales Manager/Country Manager - ASEAN & ANZ at Richardson RFPD
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • English -
  • Malay -
  • Chinese -

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5.0

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Serene Tan

I have worked with Kenny for many great years. His knowledge in the electronics market in APAC have helped me and my team in driving great sales program for the organization. His positive disposition has shown to provide great working together across many functions. He is always on hand to help many even outside his role. A good role model for many!

Hanis Koh

Kenny is vey keen on taking up new projects and challenges, and he dedicates 100% of his effort and often exceed expectations on his deliverables! He treated every project seriously and objectively by making sure it was well planned and developed, and worked long hours if needed to ensure his plans were progressing well – this is how committed Kenny is! He constantly think and challenges his team mates on how to make improvements to make the plan more effective and better too – a demonstration of his leadership capabilities to initiate discussion with various functional teams to turn learnings into improvement opportunities. He has been a great team player. He took on different roles in the team work e.g. functional expert, moderator, creative thinker, fun injector – working together with him has been enjoyable. I'm sure Kenny will be a gem that will increase value for any company who hires him, with his attitude in continuous improvement and leadership mindset.

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Credentials

  • The Breakthrough Communicator Online
    Mandel Communications, Inc.
    May, 2021
    - Nov, 2024
  • Google Analytics Ref: 4602868100759552
    Google
    Oct, 2015
    - Nov, 2024

Experience

    • United States
    • Semiconductor Manufacturing
    • 100 - 200 Employee
    • Regional Sales Manager/Country Manager - ASEAN & ANZ
      • 2016 - Present

      Regional Sales, Operations and Program Management of South East Asia, Australia and New Zealand business focusing on customers in verticals of Aerospace & Defence, Communications (Infrastructure), Industrial , Scientific and Medical. - Demand creation business in recommending RF & Wireless, Energy storage and conversion, and IoT / M2M related products to OEM, ODM, Telcos, System Integrators, governmental/semi-governmental organisations, including Universities and Design Centres. - Demand fulfilment businesses TAM to DTAM , DTAM to DTAM, NPI projects, Supply Chain solutions. - People Manager, Coaching, Change Leader in driving business revenue and profitability. - Sales Lead in spear heading the promotion and business development of Internet of Things (IoT) project in the region. Trained and knowledgeable in Cellular M2M Radio Modules for 2G,3G,4G, LPWA , GNSS , Bluetooth, device to cloud platform connectivity systems and hardwares. - Supplier business relation manager and advocator for the regional/local key suppliers , in engaging them for mindshare and close collaboration to win business and develop new verticals. Show less

    • United Kingdom
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Head of Marketing (Customer Lifecycle / Onboarding) - Global
      • 2014 - 2016

      A member of the Global CLM Management Team and APAC Marketing Leadership TeamPromoted to lead a team of global marketing professionals to develop an integrated new customer on-boarding, retention and loyalty programme to enhance their lifetime value with RS.Design and develop effective promotional strategies encompassing digital and offline contents, customer behavioural modules, through a multichannel approach to touch and retain customers in 29 countries, involving 15 languages globally. Show less

    • Head of Marketing (Customer Lifecycle / Onboarding) - Asia Pacific
      • 2012 - 2014

      Main Accountability, within the Marketing function in Asia Pacific:A member of the APAC Marketing Leadership Team with responsibility covering all Asia Pacific region.Develop an integrated marketing program within the customer lifecycle journey aimed at nurturing the on-boarding and new contacts / customers to repeat purchase at a more rapid rate, and to retain them, which in turn will bring longer term benefit in #lifetime value to the company. Multichannel approach using web pages & banners, automated eMails, brochures and paper newsletters.Additional role as Acting Global Priority Lead in managing a global customer nursery and retention programme, developing progressive strategies and tactics to increase their average order frequency. Show less

    • Head of Electronics Sales - Asia Pacific.
      • 2010 - 2012

      Responsibility includes:-•Strategy Development and Implementation for Electronics Product Portfolio to achieve continuous growth in Asia Pacific.•Drafting processes, creating tools and training for Electronics Sales Lead Campaigns and rollout to sales people around Asia Pacific. •Managing a team of Subregional Electronics Sales Managers and BoM Scrubbing team in penetrating focused Small Batch Electronics Production Customer base in Asia Pacific countries ; namely Mainland China, Hong Kong, Taiwan, Korea, Japan, South East Asia, and Australasia.•Strategic Supplier Management in developing customer campaigns strategy and rollout plans utilising cooperation funds between 2 parties to target strategic and seasonal goals. Show less

    • Head of Corporate Accounts - North Asia
      • 2008 - 2010

      > Development and rollout of strategies for #Corporate Customer Segment in Hong Kong, Taiwan, and Mainland China.> Managing a team of Corporate Account Managers in the region to ensure sales growth for this customer segment.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Sales Director - Greater China
      • 2006 - 2008

      Responsible for the Business of Global Alliance Customer Base in Hong Kong and Mainland China.

    • Senior Regional Manager - South China
      • 2005 - 2006

      Responsible for business and sales growth of Global Alliance Customer base in South China, and Hong Kong.

    • Customer Account Program Manager - Global Alliance
      • 2003 - 2005

      Responsible for the growth of market share and project management for Global Customer Account, Solectron Technologies Inc (now known as Flextronics).

  • Ultro Technologies
    • Kuala Lumpur, Malaysia
    • Country Manager - Malaysia
      • 1999 - 2003

      #P&L owner of the business in Malaysia. #P&L owner of the business in Malaysia.

Education

  • University of Portsmouth, UK
    Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services

Community

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