Experience

Keller Williams Realty, Sonoran Living

• Real Estate
• 1 - 100 Employee

• Leadership Team

  • Mar 2023 - Present



SMP Communications

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 2020 - Dec 2022

  Developed comprehensive marketing strategies and plans for casino clients, aligning with their business objectives. Conducted thorough research and analysis of the casino market, target audiences, and industry trends to identify growth opportunities. Collaborated with internal teams to create compelling content (promotional creative, digital, print, out-of-home, social media, etc.) to develop and implement marketing materials, advertising, and digital strategies. Coordinated media buying and placements, managing timelines to ensure campaigns were executed effectively. Monitored campaign performance, analyzed data, and provided regular reports to clients, highlighting key insights and recommendations for optimization. Show less



Gila River Resorts & Casinos

• United States
• Gambling Facilities and Casinos
• 300 - 400 Employee

• Casino Host

  • Oct 2019 - Jul 2020

  Served as the primary point of contact for VIP players, establishing and nurturing relationships with them, addressing concerns, and providing personalized assistance throughout each visit.Identified and cultivated relationships with potential high-value players, actively seeking out new VIP prospects; analyzed player data to identify individuals who may benefit from personalized offers and incentives.Assisted with planning, coordination, and implementation of all Player Development events, programs, and initiatives. Show less

• Entertainment Supervisor

  • Jan 2014 - Oct 2019

  Developed marketing plans for all ticketed events incorporating digital and printed marketing collateral, strategic media buying, targeted e-blasts, and social media engagement. Worked with internal and external clients to determine event needs including talent requirements, labor and equipment rentals, catering, transportation arrangements, and hotel accommodations. Reviewed and submitted artist contracts for management approval, ensuring accuracy and compliance.Coordinated the budgeting and scheduling of 35+ artists monthly for multiple venues including a 1400-capacity showroom, two 600-capacity event centers, and six cocktail lounges, developing strong relationships with local and national acts.Managed box office staff and daily operations serving as the go-to for any customer service-related issues as well as promoting a strong communication-based team. Was responsible for hiring and scheduling staff, and ensuring box office and event coverage.Monitored expenses to ensure financial targets were met, by working closely with the department’s buyer to ensure accuracy for all purchases including labor schedules and rates, rental equipment delivery/pickup, and banquet orders. Occasionally filled in as event runner, utilizing both personal and company vehicles (including a 7-passenger van) to transport equipment, catering, artists, and marketing collateral as needed. Show less

• Marketing Coordinator

  • Jun 2011 - Dec 2013

  Developed and managed 10-12 promotions and events concurrently, including creating proformas, drafting official policies and procedures, and ensuring the accuracy and completeness of marketing materials.Coordinated with vendors to ensure timely delivery of promotional collateral and materials for all events and promotions.Conducted regular drawings, promotions, and tournaments, fostering direct interaction with casino guests and cultivating relationships to enhance their loyalty and encourage repeat visits.Led all Food & Beverage marketing initiatives as the primary point of contact, successfully launching three new food outlets and overseeing in-house print and signage, direct mail offers, e-mail blasts, social media campaigns, and media events for all property outlets. Show less



Live Nation Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Sponsorship Intern

  • May 2010 - Aug 2010

  Executed elements of sponsor contracts including product and ticket distribution, promotional material and signage placement and onsite activation Executed elements of sponsor contracts including product and ticket distribution, promotional material and signage placement and onsite activation



Insight Management (Music & Event Promotion)

• Scottsdale, AZ

• Tour Marketing/Publicity Intern

  • Aug 2007 - Aug 2008

  Organized and executed artist promotions including successful ticket giveaways, radio contests and charity events Organized and executed artist promotions including successful ticket giveaways, radio contests and charity events