Experience

Ferrum College

• United States
• Higher Education
• 100 - 200 Employee

• Director of Marketing and Communications

  • Nov 2011 - Present

  (former design and communications manager) • Work directly with multiple campus constituencies including institutional advancement, alumni and family programs, academics, athletics, and summer programs to develop marketing and communication strategies and materials • Design and produce marketing materials and publications including digital and print advertisements, brochures, posters, postcards, and programs • Manage the College website (create and edit web content using WordPress content management system; managed the conversion from OUCampus to Wordpress content management system; supervise web support staff and subcontractor) • Manage the College's primary social media accounts (design and produce original content; monitor social media content using Cision PR Edition and Hootsuite applications; team with ancillary social media account managers in academic and athletic departments to develop and repurpose social content to share with College’s social community; chaired the committee that developed the College’s social media policy) • Research and write news releases, magazine articles, ad copy, and other written materials • Develop and maintain current media lists and distribute news releases via Cision PR Edition and local media lists • Co-authored the College graphic standards and style guide and designed the finished document • Manage College branding within the campus community as well as for the bookstore supplier • Serve as campus photographer for events and to fulfill other photographic needs • Provide editing and copywriting services for Ferrum Magazine • Create content for, design, and produce e-newsletters using Constant Contact • Maintain the College’s interactive campus map using NuCloud • Promote campus events such as commencement, homecoming, and other special events • Work with other department members to track expenditures and handle other business office protocol • Supervise marketing & communication office staff, work-study students, and interns Show less



Karis Studio Fine Art and Graphic Design

• Fine Artist and Graphic Designer

  • Jan 2002 - Present

  • Design and produce a variety of marketing materials for print and digital use • Write and edit copy for press releases, newsletters, letters and web content • Create original and commissioned fine art work in pencil • Design, produce and package fine art note cards and limited edition fine art prints • Developed and administered cooperative marketing program, designed and produced numerous full page cooperative advertisements featuring artists for publication in national and international equestrian magazines • Supported the production of blacksmithing clinics and contests with design and writing services Show less