Unemployed

• May 2022 - Present

Brand Manager

• Mar 2017 - Apr 2022

. Responsible for managing the entire business portfolio and P&L of Loacker wafer biscuits & chocolates in India which comprises of more than 75 SKUs. • Import purchase working (demand planning) for the entire year including new product launch and development. • Placement, merchandising and stock movement analysis. • Monthly and yearly budget planning of marketing activities for consumer awareness. • Responsible for developing the content published on e-commerce platforms such as… Show more . Responsible for managing the entire business portfolio and P&L of Loacker wafer biscuits & chocolates in India which comprises of more than 75 SKUs. • Import purchase working (demand planning) for the entire year including new product launch and development. • Placement, merchandising and stock movement analysis. • Monthly and yearly budget planning of marketing activities for consumer awareness. • Responsible for developing the content published on e-commerce platforms such as Amazon, Big Basket, DMart, JioMart, Flipkart, etc. through various promotion planning. • Managing Facebook and Instagram ad platforms for branding campaigns. . Track and evaluate KPIs of all performance marketing campaigns and assess against goals like ROI and KPIs for optimization. • Worked on various activities like in shop visibility, POSM, signage, events & promotions, various other BTL communications etc. • Thorough knowledge of brand management, promotions, campaign management and social media marketing. • Working closely with the Sales teams for effective launch and execution of new products in the market. • Have good knowledge of Modern Trade, General Trade and HORECA. Key Achievement • Developed the HORECA channel which contributes to more than 10% of our overall current business. • Planned various promotional campaigns on E-Commerce and Retail that boosted sales by 20% during the year. Show less . Responsible for managing the entire business portfolio and P&L of Loacker wafer biscuits & chocolates in India which comprises of more than 75 SKUs. • Import purchase working (demand planning) for the entire year including new product launch and development. • Placement, merchandising and stock movement analysis. • Monthly and yearly budget planning of marketing activities for consumer awareness. • Responsible for developing the content published on e-commerce platforms such as… Show more . Responsible for managing the entire business portfolio and P&L of Loacker wafer biscuits & chocolates in India which comprises of more than 75 SKUs. • Import purchase working (demand planning) for the entire year including new product launch and development. • Placement, merchandising and stock movement analysis. • Monthly and yearly budget planning of marketing activities for consumer awareness. • Responsible for developing the content published on e-commerce platforms such as Amazon, Big Basket, DMart, JioMart, Flipkart, etc. through various promotion planning. • Managing Facebook and Instagram ad platforms for branding campaigns. . Track and evaluate KPIs of all performance marketing campaigns and assess against goals like ROI and KPIs for optimization. • Worked on various activities like in shop visibility, POSM, signage, events & promotions, various other BTL communications etc. • Thorough knowledge of brand management, promotions, campaign management and social media marketing. • Working closely with the Sales teams for effective launch and execution of new products in the market. • Have good knowledge of Modern Trade, General Trade and HORECA. Key Achievement • Developed the HORECA channel which contributes to more than 10% of our overall current business. • Planned various promotional campaigns on E-Commerce and Retail that boosted sales by 20% during the year. Show less

Senior Executive Client Servicing

• Dec 2015 - Feb 2017

• Handling high end clientele, currently handling Everest Masala, Birla A1 Cement and Speciality Restaurants (Mainland China, Oh Calcutta, Hoppipola, Cafe Mezzuna, Sweet Bengal,etc). • Preparing case studies to provide clients the space of opening new opportunities. • Preparing weekly research papers providing clients feedback about changes in advertising trends. • Provide updates in current market trends to expand current business. • Brand development, web site traffic growth and… Show more • Handling high end clientele, currently handling Everest Masala, Birla A1 Cement and Speciality Restaurants (Mainland China, Oh Calcutta, Hoppipola, Cafe Mezzuna, Sweet Bengal,etc). • Preparing case studies to provide clients the space of opening new opportunities. • Preparing weekly research papers providing clients feedback about changes in advertising trends. • Provide updates in current market trends to expand current business. • Brand development, web site traffic growth and advertising revenue. • Develop brand strategy and statistics systems. • Strategic Consulting, including business plan & sales strategy development. Show less • Handling high end clientele, currently handling Everest Masala, Birla A1 Cement and Speciality Restaurants (Mainland China, Oh Calcutta, Hoppipola, Cafe Mezzuna, Sweet Bengal,etc). • Preparing case studies to provide clients the space of opening new opportunities. • Preparing weekly research papers providing clients feedback about changes in advertising trends. • Provide updates in current market trends to expand current business. • Brand development, web site traffic growth and… Show more • Handling high end clientele, currently handling Everest Masala, Birla A1 Cement and Speciality Restaurants (Mainland China, Oh Calcutta, Hoppipola, Cafe Mezzuna, Sweet Bengal,etc). • Preparing case studies to provide clients the space of opening new opportunities. • Preparing weekly research papers providing clients feedback about changes in advertising trends. • Provide updates in current market trends to expand current business. • Brand development, web site traffic growth and advertising revenue. • Develop brand strategy and statistics systems. • Strategic Consulting, including business plan & sales strategy development. Show less

Client Servicing - Franchise Solutions

• May 2014 - Dec 2015

• Achieved considerable revenue through continuously promoting/selling Franchising Association of India service offerings to franchise company and other stakeholders, i.e. Memberships, workshops, Conferences, website advertising packages and other lead generation platforms. • Identified potential partner/Alliance/service providers and initiate talk, negotiate and finalize partnership agreement with the help of legal, streamline those services and market it among Franchiser member… Show more • Achieved considerable revenue through continuously promoting/selling Franchising Association of India service offerings to franchise company and other stakeholders, i.e. Memberships, workshops, Conferences, website advertising packages and other lead generation platforms. • Identified potential partner/Alliance/service providers and initiate talk, negotiate and finalize partnership agreement with the help of legal, streamline those services and market it among Franchiser member community. • Identified new revenue streams and execute partnership agreement with partner in consultation with executive council. • Helped entrepreneurs in selecting right/suitable franchise business opportunity, Also helped them in selecting right real estate property/location for business. • Organized franchising workshops, conferences to educate entrepreneur about franchising know how and networking eves for existing franchising companies. • Designed strategies to increase reach and visibility of Strategic Caravan International Pvt Ltd. • Worked with brands such as like Talwalkars Gym, Belgian Waffles, Dabur, Punjab Grill Restaurants, etc. for franchise consultation and expansion process. Show less • Achieved considerable revenue through continuously promoting/selling Franchising Association of India service offerings to franchise company and other stakeholders, i.e. Memberships, workshops, Conferences, website advertising packages and other lead generation platforms. • Identified potential partner/Alliance/service providers and initiate talk, negotiate and finalize partnership agreement with the help of legal, streamline those services and market it among Franchiser member… Show more • Achieved considerable revenue through continuously promoting/selling Franchising Association of India service offerings to franchise company and other stakeholders, i.e. Memberships, workshops, Conferences, website advertising packages and other lead generation platforms. • Identified potential partner/Alliance/service providers and initiate talk, negotiate and finalize partnership agreement with the help of legal, streamline those services and market it among Franchiser member community. • Identified new revenue streams and execute partnership agreement with partner in consultation with executive council. • Helped entrepreneurs in selecting right/suitable franchise business opportunity, Also helped them in selecting right real estate property/location for business. • Organized franchising workshops, conferences to educate entrepreneur about franchising know how and networking eves for existing franchising companies. • Designed strategies to increase reach and visibility of Strategic Caravan International Pvt Ltd. • Worked with brands such as like Talwalkars Gym, Belgian Waffles, Dabur, Punjab Grill Restaurants, etc. for franchise consultation and expansion process. Show less

Sr. Manager- Business Development

• Oct 2011 - Apr 2014

Franchise Development - Appointment of Franchisees across India for various brands. • Partner Brands - Develop and deploy joint marketing plans with partner brands which included cross promotions for property/franchise acquisition. • Deal on regular basis in Branding, Retail Leasing, also with International Property Consultants on national level. •Understand and identify trade areas and develop pipeline, negotiate the best sites with attractive commercials. Also, Mall Leasing and… Show more Franchise Development - Appointment of Franchisees across India for various brands. • Partner Brands - Develop and deploy joint marketing plans with partner brands which included cross promotions for property/franchise acquisition. • Deal on regular basis in Branding, Retail Leasing, also with International Property Consultants on national level. •Understand and identify trade areas and develop pipeline, negotiate the best sites with attractive commercials. Also, Mall Leasing and Management for properties for partner brands/franchisee. • Establishing business contacts and Relationship with Retail Brands, corporate and other real estate consultants for generating new business • Prepare Short term and long term sales strategies so as to ensure the Monthly/Quarterly achievement of targets. • MIS - Monitoring and ensuring relevant corrective measures to be taken for the same Show less Franchise Development - Appointment of Franchisees across India for various brands. • Partner Brands - Develop and deploy joint marketing plans with partner brands which included cross promotions for property/franchise acquisition. • Deal on regular basis in Branding, Retail Leasing, also with International Property Consultants on national level. •Understand and identify trade areas and develop pipeline, negotiate the best sites with attractive commercials. Also, Mall Leasing and… Show more Franchise Development - Appointment of Franchisees across India for various brands. • Partner Brands - Develop and deploy joint marketing plans with partner brands which included cross promotions for property/franchise acquisition. • Deal on regular basis in Branding, Retail Leasing, also with International Property Consultants on national level. •Understand and identify trade areas and develop pipeline, negotiate the best sites with attractive commercials. Also, Mall Leasing and Management for properties for partner brands/franchisee. • Establishing business contacts and Relationship with Retail Brands, corporate and other real estate consultants for generating new business • Prepare Short term and long term sales strategies so as to ensure the Monthly/Quarterly achievement of targets. • MIS - Monitoring and ensuring relevant corrective measures to be taken for the same Show less

Corporate Account Executive

• May 2009 - Oct 2011

Handling Corporate Companies in Mumbai who belong to Building and Construction and the related industries. Strategy Planning and Business Development. Responsible for new product launch at India Today. Handling Corporate Companies in Mumbai who belong to Building and Construction and the related industries. Strategy Planning and Business Development. Responsible for new product launch at India Today.