Melanie Barrocas
Data Intelligence and Visualisation Business Director at MG OMD- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Portuguese -
-
Spanish -
-
French -
-
English Native or bilingual proficiency
Topline Score
Bio
Experience
-
MG OMD
-
United Kingdom
-
Advertising Services
-
200 - 300 Employee
-
Data Intelligence and Visualisation Business Director
-
Oct 2021 - Present
My current role involves overseeing all steps of the data capturing and storing process, from scoping, data cleansing, mapping and enrichments, visualisation/configuration, all the way through to maintenance and troubleshooting of existing reports for all our Government clients.Key Responsibilities:• Ownership of the full data strategy to align with the wider business requirements across all government departments.• Successfully manage the team to ensure efficient delivery on all necessary workflows.• Create ongoing training programs to ensure that the team have all the necessary skills to do the job to the best of their abilities.• Maintain a communications framework to ensure all relevant stakeholders are kept informed and up to date at all times.• Providing regular reviews of profitability and forecast ongoing capacity requirements.• Identify and pursue new opportunities for existing clients.• Maintain a healthy environment that motivates the team to fulfil their potential and assume responsibility/accountability in line with their role.• Keep up-to-date with industry news so as to assess impact of changes and new trends on business objectives.• Create and manage a framework for maintaining ongoing health of system reports. Show less
-
-
Data Intelligence & Visualisation Director
-
Apr 2018 - Oct 2021
This role involved overseeing the campaign reporting and data storage for all our Government clients.
-
-
Digital Account Director
-
May 2017 - Mar 2018
This role included the management of all digital performance for Specsavers UK on a national, regional and local level to deliver the clients overall strategic vision through the successfully attainment of their objectives and KPIs.
-
-
-
Black Swan Data
-
United Kingdom
-
Market Research
-
100 - 200 Employee
-
Account Director
-
Oct 2015 - Jun 2016
During my time at Black Swan I managed bespoke client projects for WPP and Samsung . I also helped develop the not-for-profit arm of the business in partnership with University of Exeter. This included pitching for EU funding for a revolutionary platform aimed at improving the motor skills of autistic patients. During my time at Black Swan I managed bespoke client projects for WPP and Samsung . I also helped develop the not-for-profit arm of the business in partnership with University of Exeter. This included pitching for EU funding for a revolutionary platform aimed at improving the motor skills of autistic patients.
-
-
-
OpenX
-
United States
-
Technology, Information and Internet
-
200 - 300 Employee
-
Senior Account Manager
-
Feb 2013 - Sep 2015
As a demand account manager I was in charge of maintaining regular contact with all existing accounts as well as establishing and growing key accounts. Notable achievements included growing AOL and Yahoo accounts to an average monthly spend of circa £150k- £200k. As a demand account manager I was in charge of maintaining regular contact with all existing accounts as well as establishing and growing key accounts. Notable achievements included growing AOL and Yahoo accounts to an average monthly spend of circa £150k- £200k.
-
-
-
Yahoo
-
United States
-
Technology, Information and Internet
-
700 & Above Employee
-
Media Account Manager
-
Feb 2010 - Sep 2011
Display media account manager for the UK market Display media account manager for the UK market
-
-
-
Microsoft
-
United States
-
Software Development
-
700 & Above Employee
-
Operations specialist
-
Apr 2008 - Feb 2010
-
-
-
EDR Agency
-
London, United Kingdom
-
Campaign Manager
-
Jan 2007 - Mar 2008
-
-
-
Decision News Media
-
Montpellier Area, France
-
Marketing Assistant Internship
-
2004 - 2005
-
-