Ralph Demmler
Manager, CXM at CMI/Compas- Claim this Profile
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Bio
Phil Irvine
I had the pleasure of working with Ralph during his time at IMS Health as a relationship manager. In the healthcare space my group was tasked with managing a very unique loyalty program that was a new arena for a lot of people at IMS. Ralph was extremely detail oriented and organized as he helped to manage the various needs we had from IMS to aid in evolving our program. He has the ability to probe to gain information from the client to understand needs and worked well with his teams to deliver.
Steve Hufnagel
I had the pleasure of working closely with Ralph for over 4 years. During that time I saw from my perspective a person of energy and integrity not only help architect many of the details of multichannel marketing programs, but also create many of the reports as well, giving the clients the insight behind the numbers needed to build their brands. In addition, Ralph managed the vendors who provided fulfillment, data entry, and call center services, overseeing the interconnections between these disparate pieces and keeping these systems running smoothly while new campaigns, changes and enhancements were implemented at a rapid pace. His strong work ethic, experience, professionalism and intelligence would be a welcome addition to any team looking to build their brand.
Phil Irvine
I had the pleasure of working with Ralph during his time at IMS Health as a relationship manager. In the healthcare space my group was tasked with managing a very unique loyalty program that was a new arena for a lot of people at IMS. Ralph was extremely detail oriented and organized as he helped to manage the various needs we had from IMS to aid in evolving our program. He has the ability to probe to gain information from the client to understand needs and worked well with his teams to deliver.
Steve Hufnagel
I had the pleasure of working closely with Ralph for over 4 years. During that time I saw from my perspective a person of energy and integrity not only help architect many of the details of multichannel marketing programs, but also create many of the reports as well, giving the clients the insight behind the numbers needed to build their brands. In addition, Ralph managed the vendors who provided fulfillment, data entry, and call center services, overseeing the interconnections between these disparate pieces and keeping these systems running smoothly while new campaigns, changes and enhancements were implemented at a rapid pace. His strong work ethic, experience, professionalism and intelligence would be a welcome addition to any team looking to build their brand.
Phil Irvine
I had the pleasure of working with Ralph during his time at IMS Health as a relationship manager. In the healthcare space my group was tasked with managing a very unique loyalty program that was a new arena for a lot of people at IMS. Ralph was extremely detail oriented and organized as he helped to manage the various needs we had from IMS to aid in evolving our program. He has the ability to probe to gain information from the client to understand needs and worked well with his teams to deliver.
Steve Hufnagel
I had the pleasure of working closely with Ralph for over 4 years. During that time I saw from my perspective a person of energy and integrity not only help architect many of the details of multichannel marketing programs, but also create many of the reports as well, giving the clients the insight behind the numbers needed to build their brands. In addition, Ralph managed the vendors who provided fulfillment, data entry, and call center services, overseeing the interconnections between these disparate pieces and keeping these systems running smoothly while new campaigns, changes and enhancements were implemented at a rapid pace. His strong work ethic, experience, professionalism and intelligence would be a welcome addition to any team looking to build their brand.
Phil Irvine
I had the pleasure of working with Ralph during his time at IMS Health as a relationship manager. In the healthcare space my group was tasked with managing a very unique loyalty program that was a new arena for a lot of people at IMS. Ralph was extremely detail oriented and organized as he helped to manage the various needs we had from IMS to aid in evolving our program. He has the ability to probe to gain information from the client to understand needs and worked well with his teams to deliver.
Steve Hufnagel
I had the pleasure of working closely with Ralph for over 4 years. During that time I saw from my perspective a person of energy and integrity not only help architect many of the details of multichannel marketing programs, but also create many of the reports as well, giving the clients the insight behind the numbers needed to build their brands. In addition, Ralph managed the vendors who provided fulfillment, data entry, and call center services, overseeing the interconnections between these disparate pieces and keeping these systems running smoothly while new campaigns, changes and enhancements were implemented at a rapid pace. His strong work ethic, experience, professionalism and intelligence would be a welcome addition to any team looking to build their brand.
Credentials
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Marketo Certified Associate
Marketo, an Adobe CompanyJun, 2019- Nov, 2024 -
Hubspot CRM, Sales and Email Marketing Certifications
HubSpot AcademyAug, 2018- Nov, 2024
Experience
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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Manager, CXM
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Sep 2019 - Present
Design, advocate and deliver CMI's marketing campaign automation and services solution to engage HCP's for Pharma brands. The solution called PROACT is an evolution of CMI's expertise in media, combined with technology that collects data from multiple channels/sources to calculate where the individual practitioner is in their clinical decision making journey. It's smarts that helps drug companies spend their budget more efficiently by delivering only the right message and the right time. Design, advocate and deliver CMI's marketing campaign automation and services solution to engage HCP's for Pharma brands. The solution called PROACT is an evolution of CMI's expertise in media, combined with technology that collects data from multiple channels/sources to calculate where the individual practitioner is in their clinical decision making journey. It's smarts that helps drug companies spend their budget more efficiently by delivering only the right message and the right time.
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LEAF Commercial Capital, Inc.
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United States
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Banking
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200 - 300 Employee
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Marketing Automation Specialist
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Jan 2019 - Aug 2019
Campaign operations and analytics resource for LEAF's Marketing Center of Excellence for B2B market segments • built, executed and measured multi-channel marketing programs on Adobe's Marketo platform to engage LEAF’s database of a quarter million contacts synched from salesforce.com • configured email nurture (drip) programs with behavioral targeting and segmentation unique to LEAF’s six business units to average open rates above 20% • implemented Marketo’s Calendar, Revenue Cycle Explorer, Program Status tracking features to offer greater visibility into campaign operations and performance
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Multi-Channel Marketing
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Greater Philadelphia Area
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Consultant
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Jan 2017 - Dec 2018
A sole proprietor and team member for requirements gathering and marketing and sales automation cloud implementation • operationalized Hubspot Marketing, CRM and Sales Clouds for a small manufacturing client’s first ever foray into email marketing and sales automation • compiled contact database from first and second party sources, configured sending domains and implemented deliverability tactics to achieve a 19% open rate and no spam reports on inaugural email campaign • conducted business/data analysis for a SugarCRM to Pardot salesforce.com migration • obtained Hubspot eMail Marketing, Sales and CRM and Marketo Certified Associate certifications
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Merkle
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United States
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Advertising Services
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700 & Above Employee
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Associate Account Director
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May 2016 - 2016
Account and project manager assuring maximum return for a diabetes brand’s investment in Merkle’s database management, CRM / email campaign, programmatic digital advertising and analytics services • directed pharma client engagement, vendor partner collaboration, status reporting, and new processes to build, deploy, measure, and optimize patient acquisition and adherence campaigns • managed marketing services team members, analysts, and subject matter experts to respond to unplanned brand and compliance requirements, and segment a database of 2 million contacts • guided adoption of best practices for responsive design email, address verification and lead scoring • recommended tactics based on analysis of email deliverability metrics, A/B testing and customer experience that rehabilitated a bad sender reputation and improved open rates to 30% –well above industry benchmarks
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IMS Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Relationship Manager
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Oct 2013 - 2015
Client success resource assuring maximum return on life science and healthcare brands’ investment in IMS’ Nexxus Marketing campaign automation/ CRM/ database/ analytics cloud and services offerings • led client and agency partner engagement, project management, status reporting, user adoption, strategic business reviews, and requirements gathering for multi-channel HCP and patient marketing • managed tech support, solution architects, professional services, product development, data analysts and other IMS teams to deliver on contract terms and client expectations • drove six-figure license agreement renewals, product development SOWs and new project proposals • navigated Nexxus’ largest client through data quality and platform issues to surpass annual engagement objectives for a loyalty program of 8 OTC and Rx brands, 3 million members, and 100 million transactions
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Harte Hanks
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United States
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Advertising Services
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700 & Above Employee
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Senior Marketing Programs Manager
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Aug 2012 - 2013
Created, executed and tracked demand generation campaigns targeting pharma and health insurance segments for an “omnichannel” marketing services agency • collaborated with subject matter experts to author branding, thought leadership content, and sales presentations • spearheaded Oracle’s Eloqua marketing automation cloud (SaaS) implementation • generated qualified leads through list acquisition, outbound telesales, web content, webinars, social media, direct mail, events, and email campaigns, and met targets for appointments
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Beacon Healthcare Communications
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United States
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Advertising Services
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1 - 100 Employee
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Manager, CRM Strategy and Programs
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Apr 2008 - Jul 2012
Managed and measured acquisition and adherence programs for agency’s pharma and medical device clients, including multi-channel CRM campaigns, SEO/SEM, call centers, and co-pay cards • reengineered and managed day-to-day operations, of a patient acquisition and loyalty program that lifted Rx adherence 17% for a client's $700 million eye care franchise • managed clinical customer service call center, IVR/ operator response service, and database & fulfillment vendor partners to yield continual improvement in service levels at same cost (FTEs) • led agency’s search engine optimization practice and digital advertising partners; PPC, display, affiliate • analyzed Google Analytics, SQL query, Excel, search, call center, fulfillment, email and CRM program data to report on campaign performance, guide tactics, forecast and optimize customer experience
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Mars
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United States
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Manufacturing
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700 & Above Employee
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eBusiness Marketing Manager
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Jun 2006 - Oct 2007
Managed e-commerce website, paid search (SEM) and email campaigns, then measured impact on customer acquisition and cart & call center purchases • reduced PPC ad spend by 55% while improving click through and conversion rates by 300% • published a biweekly email that encouraged wider product selection and generated 200 orders per send • developed myflavia.com’s product sampling feature, shopping cart itemizer, and shipping discounts which increased order amount by 15% and encouraged self-service
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Voxware
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United States
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Software Development
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1 - 100 Employee
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Director, e-Marketing and Demand Generation
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Aug 2003 - May 2006
Designed and deployed sales force automation (CRM) and digital communications to generate new business for Vocollect and Voxware, the #1 and #2 providers of voice driven supply chain solutions • implemented salesforce.com to automate email campaigns, lead capture/ cultivation and sales opportunity dashboards. In first quarter, prospected a $23 million pipeline, 177% of goal • developed outbound telemarketing programs, demand generation campaigns, and sales reps’ correspondence • commissioned content management system (CMS) to roll out new branding and vertical marketing strategy
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Alcoa
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United States
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Mining
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700 & Above Employee
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Manager, e-Marketing and Direct Marketing
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Sep 2001 - Jun 2004
Developed an integrated web infrastructure and digital communications, with responsibility for a $1 million budget for creative agencies, database management, inquiry fulfillment and call center vendor partners • reengineered two e-business portals into a single, user-friendly site that grew traffic and transactions 350% • consolidated fulfillment and call center vendors to net a $100,000 savings and improve customer service • evangelized CRM and digital initiatives to drive adoption by sales, customer service and partners • overhauled lead collection, user interface and reporting to “close loop” and cut sales’ follow-up time in half • developed Colorscapes home design visualization app
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Ericsson
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Sweden
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Telecommunications
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700 & Above Employee
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Senior Manager, Channel Marketing
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Mar 1997 - Apr 2001
Directed marketing communications, events, programs, database and CRM (Seibel) for a global network system solutions VAR Partner sales unit for the Americas • published digital channels for program and product info, co-op marketing content, and deal registration, which became the primary resource to over 2000 partner contacts • initiated a weekly broadcast e-mail that acquired 60 new PartnerWeb registrants each month • authored e-Channels™ Partner Program Guidebook, brochure, print ads, PowerPoint and press releases • promoted from Manager, Marketing Programs and Inside Sales
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Anixter
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United States
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Wholesale
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700 & Above Employee
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SME Sales Manager
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Feb 1993 - Feb 1997
Hired and trained reps, and championed “Sales Desk of the Future,” for new business development team for a value added reseller (VAR) of structured cabling and networking hardware systems • promoted from Account Manager where I achieved 100% to 135% of monthly sales and margin targets by developing new accounts Hired and trained reps, and championed “Sales Desk of the Future,” for new business development team for a value added reseller (VAR) of structured cabling and networking hardware systems • promoted from Account Manager where I achieved 100% to 135% of monthly sales and margin targets by developing new accounts
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Pittsburgh Technology Council
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United States
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Information Technology & Services
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1 - 100 Employee
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Manager, Membership Development
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Aug 1986 - Jun 1992
Achieved 120% to 200% of quarterly new membership sales goals for industry trade association Promoted from Assistant Marketing Manager cross selling group health benefits, business building programs and venture financing opportunities Achieved 120% to 200% of quarterly new membership sales goals for industry trade association Promoted from Assistant Marketing Manager cross selling group health benefits, business building programs and venture financing opportunities
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Education
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University of Pittsburgh - Joseph M. Katz Graduate School of Business
Master of Business Administration - MBA -
Pennsylvania State University-Great Valley Graduate Center
Coursework -
Middlebury College
Bachelor's Degree -
Shady Side Academy
H.S. Diploma
Community
