Samantha Goff Potter
Marketing and Communications Senior Program Manager at Ann Arbor Area Transportation Authority (TheRide)- Claim this Profile
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Bio
Credentials
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Managing Brand Reputation
LinkedInFeb, 2020- Oct, 2024 -
Content Marketing: Social Media
LinkedInJan, 2020- Oct, 2024
Experience
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Ann Arbor Area Transportation Authority (TheRide)
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United States
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Transportation/Trucking/Railroad
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1 - 100 Employee
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Marketing and Communications Senior Program Manager
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Nov 2022 - Present
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Marketing & Communications Coordinator
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Mar 2015 - Dec 2022
Project Management of marketing campaigns including strategic development of such campaigns. Develop content for communications including copywriting for printed informational materials, monthly newsletters, and advertising campaigns. Manage Agency social media presence by developing content and monitoring/responding to customer comments Develop and issue Agency press releases and serve as Agency contact for media requests
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Doner
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United States
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Advertising Services
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300 - 400 Employee
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Brand Leader
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May 2012 - Jan 2015
Oversaw and collaborated with team members on strategic and creative development of brand campaigns. Led the execution of multiple projects simultaneously for all facets of advertising; including broadcast, print, and digital from strategic development through production and completion. Managed television and sports integrations with media partners to ensure that the client’s brand was portrayed accurately and effectively. Developed, managed and maintained scopes of work… Show more Oversaw and collaborated with team members on strategic and creative development of brand campaigns. Led the execution of multiple projects simultaneously for all facets of advertising; including broadcast, print, and digital from strategic development through production and completion. Managed television and sports integrations with media partners to ensure that the client’s brand was portrayed accurately and effectively. Developed, managed and maintained scopes of work, fees, and budgets for clients. Mentored and supervised project management team members.
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Senior Project Manager
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Nov 2010 - May 2012
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Project Manager
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Apr 2008 - Nov 2010
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Account Associate
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Apr 2007 - Apr 2008
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Traffic Coordinator
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Oct 2006 - Mar 2007
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Education
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Albion College