Brand Storytelling and Social Media Manager

• Nov 2021 - Present

-Worked with a team of three storytellers to communicate the brand story of a youth entrepreneurship foundation and summer camp -Developed social media marketing strategy to align content creation and storytelling with organization values using user personas and archetypes -Created, managed, and edited content style guidelines -Utilized content guidelines to craft thoughtful social media posts amplifying the voices of Hawai’i’s youth in social and cultural entrepreneurship; Monitored social media channels and crafted posts for Instagram and Twitter 3-4 times per week Show less

Content Developer//Marketing Specialist

• May 2021 - Present

- Utilized UX Design principles to design and implement email marketing strategy and create content using MailChimp: increased average open rate from 20% to 55% and doubled click rates in 6 months to drive engagement and generate leads- Developed logical and conversational referral email campaign click-through for existing members- Crafted Google Ads, Facebook, and Instagram campaigns with a focus on SEO keywords and target market for studio fitness boutique- Monitored and edited website content and layout to meet the needs of consumers and drive mailing list sign-ups- Collaborated with third party design team to create visuals and write microcopy for customer-facing message boards- Designed content guidelines and style guide with emphasis in maintaining a consistent brand voice and personality- Executed Google Ads campaigns to attract new customers, utilizing elements of SEO and keyword construction- Monitored social media platforms, including Facebook and Instagram- Created photo, video, and graphic content for social channels to generate leads and build community Show less

Front Desk Staff

• Aug 2019 - Present

Writing Tutor

• Sep 2019 - May 2022

- Provided guidance for peer writing projects and assignments for 6-7 students weekly with an emphasis in business writing - Taught peers how to implement tone and voice in academic writing to convey desired connotation, respond to feedback, and develop logical structure -Copywriting and editing for student-run online newspaper

Undergraduate Research Assistant

• Jan 2020 - Sep 2021

Menlo Adventures Activity Coordinator Assistant

• Aug 2019 - Jul 2021

Summer Intern

• Jun 2020 - Nov 2020

Teller

• Jun 2018 - Dec 2019

Student Teller

• Jun 2016 - May 2018

As a student teller I work at the high school during the school year doing transactions for Student Credit Union(SCU) accounts.

Hawaii State Student Council Representative

• Jun 2017 - May 2018