Anna Leikkari-Stenius
Communications Manager (study leave Aug '22 to May '23) at Luonto-Liitto- Claim this Profile
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English Native or bilingual proficiency
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Finnish Native or bilingual proficiency
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French Professional working proficiency
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Swedish Limited working proficiency
Topline Score
Bio
Mervi Holmén
In my role as the Director, Head of Marketing of Visit Finland, I was Anna’s direct line manager for three years. I saw Anna to be a highly-skilled professional with a clear strategic vision for all of Visit Finland’s digital channels, which she was in charge of as the Editor-in-Chief. During her time at Visit Finland, Anna oversaw the incredible metamorphosis of VisitFinland.com becoming one of the most praised travel sites in the world, winning numerous awards around the world for its stunning visuals and clever campaigns. Anna also started using influencers on Visit Finland’s Instagram and other social media channels when this was not yet a DMO-wide trend. In a nutshell: Anna is an out-of-the-box-thinking, super-positive person who is in continuous search of finding new and better ways to do things – and when she finds a way, she delivers. I wholeheartedly recommend Anna to every employer out there – she truly is an asset to any organization.
Satu Ryynänen
I worked together with Anna at the Web communications group of the Ministry for Foreign Affairs of Finland. Anna was one of the key persons in developing the social media strategy of the Ministry (especially Twitter). She was also a great networker and created links across organizational boundaries, also internationally. Anna was a great person to work with, always positive and full of energy and ideas. She is surely an asset and a driving force to any team.
Mervi Holmén
In my role as the Director, Head of Marketing of Visit Finland, I was Anna’s direct line manager for three years. I saw Anna to be a highly-skilled professional with a clear strategic vision for all of Visit Finland’s digital channels, which she was in charge of as the Editor-in-Chief. During her time at Visit Finland, Anna oversaw the incredible metamorphosis of VisitFinland.com becoming one of the most praised travel sites in the world, winning numerous awards around the world for its stunning visuals and clever campaigns. Anna also started using influencers on Visit Finland’s Instagram and other social media channels when this was not yet a DMO-wide trend. In a nutshell: Anna is an out-of-the-box-thinking, super-positive person who is in continuous search of finding new and better ways to do things – and when she finds a way, she delivers. I wholeheartedly recommend Anna to every employer out there – she truly is an asset to any organization.
Satu Ryynänen
I worked together with Anna at the Web communications group of the Ministry for Foreign Affairs of Finland. Anna was one of the key persons in developing the social media strategy of the Ministry (especially Twitter). She was also a great networker and created links across organizational boundaries, also internationally. Anna was a great person to work with, always positive and full of energy and ideas. She is surely an asset and a driving force to any team.
Mervi Holmén
In my role as the Director, Head of Marketing of Visit Finland, I was Anna’s direct line manager for three years. I saw Anna to be a highly-skilled professional with a clear strategic vision for all of Visit Finland’s digital channels, which she was in charge of as the Editor-in-Chief. During her time at Visit Finland, Anna oversaw the incredible metamorphosis of VisitFinland.com becoming one of the most praised travel sites in the world, winning numerous awards around the world for its stunning visuals and clever campaigns. Anna also started using influencers on Visit Finland’s Instagram and other social media channels when this was not yet a DMO-wide trend. In a nutshell: Anna is an out-of-the-box-thinking, super-positive person who is in continuous search of finding new and better ways to do things – and when she finds a way, she delivers. I wholeheartedly recommend Anna to every employer out there – she truly is an asset to any organization.
Satu Ryynänen
I worked together with Anna at the Web communications group of the Ministry for Foreign Affairs of Finland. Anna was one of the key persons in developing the social media strategy of the Ministry (especially Twitter). She was also a great networker and created links across organizational boundaries, also internationally. Anna was a great person to work with, always positive and full of energy and ideas. She is surely an asset and a driving force to any team.
Mervi Holmén
In my role as the Director, Head of Marketing of Visit Finland, I was Anna’s direct line manager for three years. I saw Anna to be a highly-skilled professional with a clear strategic vision for all of Visit Finland’s digital channels, which she was in charge of as the Editor-in-Chief. During her time at Visit Finland, Anna oversaw the incredible metamorphosis of VisitFinland.com becoming one of the most praised travel sites in the world, winning numerous awards around the world for its stunning visuals and clever campaigns. Anna also started using influencers on Visit Finland’s Instagram and other social media channels when this was not yet a DMO-wide trend. In a nutshell: Anna is an out-of-the-box-thinking, super-positive person who is in continuous search of finding new and better ways to do things – and when she finds a way, she delivers. I wholeheartedly recommend Anna to every employer out there – she truly is an asset to any organization.
Satu Ryynänen
I worked together with Anna at the Web communications group of the Ministry for Foreign Affairs of Finland. Anna was one of the key persons in developing the social media strategy of the Ministry (especially Twitter). She was also a great networker and created links across organizational boundaries, also internationally. Anna was a great person to work with, always positive and full of energy and ideas. She is surely an asset and a driving force to any team.
Experience
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Luontoliitto
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Environmental Services
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1 - 100 Employee
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Communications Manager (study leave Aug '22 to May '23)
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Feb 2020 - Present
The Finnish Nature League (Luonto-Liitto, est. 1943) is Finland's largest nationwide non-governmental nature and environmental protection organisation for children and the youth. o Strategic communications and marketing o Media relations & press releases o Managing editor for Nuorten Luonto magazine o High-profile campaigns together with other NGOs (e.g. SLL, Greenpeace and WWF) The Finnish Nature League (Luonto-Liitto, est. 1943) is Finland's largest nationwide non-governmental nature and environmental protection organisation for children and the youth. o Strategic communications and marketing o Media relations & press releases o Managing editor for Nuorten Luonto magazine o High-profile campaigns together with other NGOs (e.g. SLL, Greenpeace and WWF)
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Porvoon kaupunki – Borgå stad – City of Porvoo
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Finland
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Government Administration
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300 - 400 Employee
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Marketing Manager (fixed term)
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Feb 2019 - Jan 2020
o Leading Visit Finland's Sustainable Travel Finland programme in Porvoo o Collaboration with local companies and broader networks, incl. DMOs, Visit Finland and international media o Planning and executing various marketing strategies and materials o Planning and organising high profile events and campaigns o Leading Visit Finland's Sustainable Travel Finland programme in Porvoo o Collaboration with local companies and broader networks, incl. DMOs, Visit Finland and international media o Planning and executing various marketing strategies and materials o Planning and organising high profile events and campaigns
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Business Finland
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Finland
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Government Administration
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400 - 500 Employee
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Editor-in-Chief, Visit Finland
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Nov 2012 - Feb 2019
o In charge of the award winning website www.visitfinland.com and Visit Finland’s various social media channels, aimed for the international traveling audience o Strategic development of the channels, including brand visuals, content strategy, high profile campaigns, follower growth and engagement o Helping DMOs with their sustainable B2C sales and marketing strategies o Keynote speaker at high end global events o In charge of the award winning website www.visitfinland.com and Visit Finland’s various social media channels, aimed for the international traveling audience o Strategic development of the channels, including brand visuals, content strategy, high profile campaigns, follower growth and engagement o Helping DMOs with their sustainable B2C sales and marketing strategies o Keynote speaker at high end global events
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Ministry for Foreign Affairs of Finland
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International Affairs
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700 & Above Employee
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Web Editor / Social Media Manager
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Aug 2010 - Nov 2012
o Writer / editor and social media manager for MFA's country branding, journalistic website thisisFINLAND (writing and editing articles, managing thisisFINLAND's social media channels) o Strategic development of digital channels, incl. the MFA website and social media (including setting up & managing MFA's own Twitter channel and various channels for the embassies around the world) o Organisation of high profile MFA and culture department events o Writer / editor and social media manager for MFA's country branding, journalistic website thisisFINLAND (writing and editing articles, managing thisisFINLAND's social media channels) o Strategic development of digital channels, incl. the MFA website and social media (including setting up & managing MFA's own Twitter channel and various channels for the embassies around the world) o Organisation of high profile MFA and culture department events
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Mencap
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Internal Communications Officer
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Nov 2008 - Jul 2009
Mencap is the UK's leading charity for people with a learning disability. Mencap fights for equal rights, campaigns for greater opportunities, challenging attitudes and prejudice. o Strategic internal communications planning & execution (e.g. intranet & magazine for 7000 staff) o High-profile campaigns and large national events Mencap is the UK's leading charity for people with a learning disability. Mencap fights for equal rights, campaigns for greater opportunities, challenging attitudes and prejudice. o Strategic internal communications planning & execution (e.g. intranet & magazine for 7000 staff) o High-profile campaigns and large national events
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The RSA (The royal society for arts, manufactures and commerce)
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United Kingdom
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Non-profit Organizations
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300 - 400 Employee
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Communications Coordinator, RSA Projects
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Mar 2007 - Nov 2008
The RSA is a 265-year old charity and think tank, whose mission is to enrich society through ideas and action. Its work is supported by 30,000 RSA Fellows. o Strategic communications of RSAProjects, incl. Opening Minds, Arts & Ecology, Design Directions o RSA Networks Facilitator - events and online The RSA is a 265-year old charity and think tank, whose mission is to enrich society through ideas and action. Its work is supported by 30,000 RSA Fellows. o Strategic communications of RSAProjects, incl. Opening Minds, Arts & Ecology, Design Directions o RSA Networks Facilitator - events and online
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Morley College London
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United Kingdom
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Education Administration Programs
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100 - 200 Employee
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Departmental Coordinator, Visual Arts (maternity cover)
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Sep 2006 - Feb 2007
Morley College is a 150-year old adult education college and a charity. It offers courses in a wide variety of fields, incl. art and design, languages, drama, dance, music and humanities. o Coordination, communications & marketing of the Visual Arts department o Organisation & marketing of large public art events & exhibitions Morley College is a 150-year old adult education college and a charity. It offers courses in a wide variety of fields, incl. art and design, languages, drama, dance, music and humanities. o Coordination, communications & marketing of the Visual Arts department o Organisation & marketing of large public art events & exhibitions
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Rokeby Community Housing Cooperative
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London, United Kingdom
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Founder and Company Secretary
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Mar 2005 - Sep 2006
o Day-to-day management of the sustainable housing co-operative in South East London (incl. yearly accounts, community meetings, events, fundraising and ecological renovation projects) o Day-to-day management of the sustainable housing co-operative in South East London (incl. yearly accounts, community meetings, events, fundraising and ecological renovation projects)
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DeCo Media
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Helsinki
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Production Coordinator
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Aug 2003 - Jan 2005
o Organisation & coordination of various webcast-projects & -events o Website development & management o Organisation & coordination of various webcast-projects & -events o Website development & management
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BILINGUAGROUP LIMITED
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Executive Offices
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Translator / proofreader / copywriter
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Jun 2002 - May 2003
o English to Finnish translations o Proofreading in Finnish o Copywriting in Finnish o English to Finnish translations o Proofreading in Finnish o Copywriting in Finnish
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Education
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University of Bath
Master of Arts (MA), European Cinema Studies -
Goldsmiths, University of London
Bachelor of Arts (BA), French Language and Literature -
2011 - 2012
University of Helsinki
International Business Communications, Communication and Media Studies -
Avignon Université
ERASMUS Exchange Student, French Cultural Studies -
University of Bath
Ceramic Arts and Ceramics
Community
