Swati Priyanka
Marketing Content Manager at Propel Apps- Claim this Profile
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Bio
Experience
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Propel Apps
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United States
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Software Development
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1 - 100 Employee
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Marketing Content Manager
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Jun 2023 - Present
India Manage content across website and social media platforms Cross-functional responsibilities - internal communication QC blogs, ad copies and comms Write, edit and proofread long form articles Content strategy and implementation Sync with the team and monitor content workflow Curate engaging social media posts R&D industry trends and fact check Coordinate with web developer, designer and ceo for optimization Manage content calendars, editorial workflows, and client… Show more Manage content across website and social media platforms Cross-functional responsibilities - internal communication QC blogs, ad copies and comms Write, edit and proofread long form articles Content strategy and implementation Sync with the team and monitor content workflow Curate engaging social media posts R&D industry trends and fact check Coordinate with web developer, designer and ceo for optimization Manage content calendars, editorial workflows, and client communications, ensuring timely delivery of content projects Conduct competitor analysis and market research to identify content opportunities and gaps, resulting in increased market share for clients Develop content style guides and best practices documentation to maintain consistent brand messaging Supply Chain Management Platform (Target Audience - AMER and Middle East) Show less
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Google Operations Center
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Technology, Information and Internet
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700 & Above Employee
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Senior Technical Writer
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May 2021 - May 2023
Hyderabad, Telangana, India Write, edit and code internal as well as external articles published on support.google.com Interact with stakeholders, product managers and content leads for documentation requirements Undertake peer reviews and editorial feedback Proactively allocate bugs to specialised technical writers Monitor writer's pool and assign tasks as per bandwidth Participate actively in cross-site ad hoc responsibilities (India, Philippines and Mississippi)
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Cognizant
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Sr. Process Executive - Digital Marketing
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Jan 2019 - May 2021
Gurgaon, Haryana, India Write Search Ads for the client, Google Review Quality Mentor Team - Process Knowledge & Communications Drive In-House Pilot Projects Handle Client Communications
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Binary Semantics Ltd.
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India
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Technology, Information and Internet
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400 - 500 Employee
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Senior Content Writer
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Jul 2018 - Jan 2019
Gurgaon, India Create content for client websites, web pages or modify the content as per suggestion. Research about the product, services and targeted audience to deliver the right content. Work out the best possible web layout with the Web Developer, Web Designer, Graphic Design and the Client Suggestions. Focus on relevant blog ideas and curate a knowledgeable feed for the consumers.
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vivo India
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India
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Telecommunications
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700 & Above Employee
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Creative Graphic Designer
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Dec 2017 - Jun 2018
Gurgaon, India I design creatives for internal social media platforms of Vivo India pvt ltd. which majorly includes Facebook and Wechat. Creatives for events like banner, standee, backdrop, name card and other essentials are looked after by our Digital Team.
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Content Developer
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May 2017 - Dec 2017
Gurgaon, India I create content for the internal social media platforms of Vivo India pvt ltd. My job role is to connect with the teams and understand their purpose for the post. Thereon, I with the association of my fellow mates in the digital team get ahead to deliver satisfactory work.
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Macaw Books
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India
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Book and Periodical Publishing
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1 - 100 Employee
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Content Editor
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Jan 2017 - May 2017
New Delhi Edit drafts and manuscripts Coordinate with authors and illustrators Fact check and brainstorm ideas for children books
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Hachette Book Group
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Editorial and Marketing Intern
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Dec 2015 - Jan 2016
Hachette Book Publishing India Pvt Ltd,Sector 44, Plot94,Gurgaon 122003. INDIA Manuscipt Assessment Editing Proof Reading Publicity and Marketing
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Education
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SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Post Graduation, Operations Management -
Ambedkar University Delhi
Post Graduation Diploma, Publishing -
Delhi University
Bachelor’s Degree, B.A.(Hons.), English