Product Marketing Manager

• Oct 2021 - Present

Marketing Consultant

• Feb 2020 - Present

** The industry was not just education/EdTech but more varied. I feel confident that I can work in just about any industry. What I like to say is: "My business is to know your business….learn your industry, and help you grow and become the best business you can be." Created robust websites utilizing Wix or providing copy and ensured strong search engine optimization Drafted and managed email campaigns, checking lists were up-to-date and writing all associated emails in templates with graphics and scheduling sends (at times, simply provided copy) Informed and shaped social media strategy, most commonly for Facebook and Instagram, also Twitter, with some drafting of content for inclusion Monitored analytics and shared trends and suggested changes based on trends, especially on Google, for emails, and social media, conducting analysis at least monthly or as needed and/or upon request Evaluated and provided insights into key competitors Provided testimonial quotes, based on analysis of focus groups and online reviews Wrote blog articles, based on existing internal white papers and/or external research Mocked up flyers and brochures, utilizing existing collateral Show less

Senior Product Marketing Manager

• Oct 2019 - Feb 2020

All the same responsibilities as below along with:-Wrote and shared the overall annual marketing plan-Took more ownership of conference planning-Kept abreast of metrics, measuring ROI

Product Marketing Manager (K-12 Science)

• Feb 2018 - Oct 2019

Created and updated marketing collateral for national and state-specific K-12 science campaignsProduced product-specific emails for tailored nurture campaigns Assisted with planning of conferences and webinars, as well as supported or led the eventsOriginated content for social mediaCommunicated internally, related to science plus all product and platform retirements; in addition, supported a departmental culture of more open communicationsStudied and shared about key competition Show less

Associate Content Specialist

• Jun 2015 - Feb 2018

Conducted cold calls to both schools and school districts to showcase differentiation features of HMH programs and services, particularly to cover customer needs.Presented to schools and school districts on HMH’s science and mathematics programs and services for both sales and implementations, following up as needed.Presented to Account Executives and fellow Content Specialists on differentiators of science programs, as well as on Next Generation Science Standards.Created and modified PowerPoint presentations to better suit customer needs and highlight differentiators, utilizing ValueSelling techniques.Maintained familiarity with all HMH programs and services, especially science and mathematics. Show less

Program Manager and Teacher

• Jul 2013 - Apr 2015

Taught students from PreK through college in math, reading, writing, study skills, and assisted with homework. Tested current and prospective students. Answered phones to assist customers and sign up new customers. Planned lessons and selected materials for other teachers. Taught students from PreK through college in math, reading, writing, study skills, and assisted with homework. Tested current and prospective students. Answered phones to assist customers and sign up new customers. Planned lessons and selected materials for other teachers.

Substitute Teacher

• Dec 2012 - Jun 2013

I taught Pre-K for a long-term leave. In Pre-K, I instructed approximately 14 students in reading, mathematics, social studies, and science. I taught reading units including animals, nursery rhymes, movement, farm, and growing/changing. Mathematical concepts taught included number sense, patterns, calendar, and money. Science concepts taught included seasons, weather and mixing colors. Social studies concepts included seasonal holidays and months. I administered assessments and created lessons to engage and improve student scores. I assisted students with daily assignments, as well as communicated with parents to facilitate student learning at home as well as school. When this long-term Pre-K position ended in April 2013, I began subbing in elementary, middle, and high schools. I instructed lessons in reading, mathematics, social studies, and science. I maintained classroom management and control by supervising students, and by doing so I insured students were safe and continuing to learn in their regular teacher’s absence. Show less

Floater

• Aug 2010 - Nov 2012

At home football games, I worked as a greeter for the majority of the night, checking tickets and welcoming skybox holders and their guests to Bryant Denny; I also relieved people for their breaks, relieving stair staff and elevator staff who have similar jobs to those of a greeter, as well as attended to skyboxes. The attending of skyboxes entailed checking ice buckets and making sure trash was emptied; it was making sure the skybox holders and guests were pleased with their box, their food, and their experience. At home basketball games and gymnastics meets, I worked in the Club Room where I was a greeter. I checked tickets and affixed wristbands, making sure each person in the Club Room was supposed to be there and had a good experience. Show less

Medical Office Assistant

• Sep 2005 - Apr 2008

My primary responsibility was filing, but I also would help mail statements at the end of the month and follow up on past due statements. I called patients to let them know of upcoming appointments, as well as would answer the phones and answer questions if I could or direct them to the person who could answer their questions appropriately. I would help out as needed: if the nurse was out, I would help clean the rooms and call back patients; if the person responsible for billing fell behind, I would call patients and their emergency contact(s) for her; if the business manager needed help in organizing his office, I would stay as long as necessary to get it organized. Show less