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Linda de Graaff

Mother of the Family Amsterdam at The Family Amsterdam

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Contact Information

us****@****om

(386) 825-5501

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Location

Netherlands, NL

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Bas van der Krogt

I have worked with Linda for the last 2,5 years and I appreciate her way of doing business. She is a passionate person who gives 100% to achieve her goal. She knows how to keep the balance between gaining short term success while she is continuously building a brand.

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Experience

The Family Amsterdam

Netherlands
Advertising Services
1 - 100 Employee

Mother of the Family Amsterdam
- 2019 - Present
Welcome to the Family. An independent network agency born in Amsterdam. www.thefamily.amsterdam Welcome to the Family. An independent network agency born in Amsterdam. www.thefamily.amsterdam

DDB & Tribal Worldwide, Amsterdam

Netherlands
Advertising Services
1 - 100 Employee

Business Director for DDB & Tribal Amsterdam
- Apr 2013 - Apr 2019
Over a period of 4 years I have been responsible for different accounts as C&A international, TomTom, and Menzis. Currently responsible for Obrigado (Coconut water: a new European brand introduction), Optiver (HFT company; building their recruitment strategy + campaign to find the best of the best), Menzis (brand campaigns), ING NL (digital & content strategy), Volkskrant (brand campaigns) and several new business projects. Over a period of 4 years I have been responsible for different accounts as C&A international, TomTom, and Menzis. Currently responsible for Obrigado (Coconut water: a new European brand introduction), Optiver (HFT company; building their recruitment strategy + campaign to find the best of the best), Menzis (brand campaigns), ING NL (digital & content strategy), Volkskrant (brand campaigns) and several new business projects.

Linda de Graaff consultancy

Amsterdam Area, Netherlands

E-commerce, marketing and communication consultant
- Jan 2012 - Mar 2013
Consultant at Linda de Graaff Consultancy. Specialized in short or longer term assignments within the field of e-commerce, marketing, communication and advertising. Skills: clear focus, strong manager, strategic, builder, strong in operational processes, team player. Experience: building brands, recognizing and executing business opportunities, develop clear marketing plans, develop and execute E-commerce business and operational processes. Specialized in retail. Consultant at Linda de Graaff Consultancy. Specialized in short or longer term assignments within the field of e-commerce, marketing, communication and advertising. Skills: clear focus, strong manager, strategic, builder, strong in operational processes, team player. Experience: building brands, recognizing and executing business opportunities, develop clear marketing plans, develop and execute E-commerce business and operational processes. Specialized in retail.

Van Deursen Retail

Rosmalen

Head of Marketing and Ecommerce Van Deursen Retail (Shoeby & Lakeside)
- Jul 2012 - Jan 2013
Head of Marketing and E-commerce for Shoeby (300 stores in NL) and Lakeside (60 stores in NL) - Leading the marketing team and the E-commerce team (total 25 people) - End responsible for all marketing activities as: Marketing strategy, Marketing communications, CRM, Retail (in store, VM and windows), Marketing operations, PR, partnerships, photography - Developed together with CRM manager a new CRM strategy, selected external partner and implemented new CRM system - End responsible for E-commerce strategy, sales and marketing - P&L responsible for E-commerce and budget owner for all Marketing expenses Show less

Shoeby

Netherlands
Retail
400 - 500 Employee

interim CRM consultant
- Apr 2012 - Jul 2012

Nothing Amsterdam

Amsterdam Area, Netherlands

Interim Account director
- Mar 2012 - Jul 2012

WE Fashion

Netherlands
Retail
700 & Above Employee

Marketing Director
- Jul 2011 - Dec 2011
Marketing Director: responsible for marketing and E-commerce in Europe. Leading the marketing team (12 people) and the E-commerce team (8 people)End responsible for all marketing activities as: Marketingstrategy, Marketing communications, Retail (in store, VM and windows), Marketing operations, PR, partnerships and photographyEnd responsible for E-commerce strategy, sales and marketing in NL, GE, BEP&L responsible for E-commerce and budget owner for all marketing expenses
Marketing strategy manager
- Sep 2010 - Jul 2011
Marketing Strategy Manager: responsible for the WE brand strategy and E-commerce strategy for Europe. Leading the concept/strategy team (4 people) and the E-commerce team (7 people)End responsible for all marketing strategy, marketing communication online and offline, store communication, partnerships, photography and PRP&L responsible for E-commerce and budget owner for all marketing expense

WE Europe

Interim E-commerce director
- Dec 2008 - Sep 2010
Responsible for development, implementation and building the European E-commerce business for WE. Created the E-commerce strategy and implemented e-Commerce in 12 monthsEstablished E-commerce on minimum investment using a SAAS model and a outsourced logistics modelSet up E-commerce team and internal business processes for WEBuilt the NL online business to 1,5 million using a till (manual scanning of orders and returns each day).Then integrated in Oracle ERP systemFurther developed the current environment and internal IT infrastructure to be able to trade in other European countriesSee this link for an interview which was published in Tijdschrift voor de marketing but also later placed on different websites (in Dutch): http://www.thenextwomen.nl/2011/01/webshop-we-succesvolle-businesscase-zonder-toeters-en-bellen/ Show less
interim Marketing Manager
- Jul 2008 - Dec 2008