Data Manager

• Sep 2022 - Present

Business Intelligence Analyst

• May 2021 - Aug 2022

Lead Business Analyst

• Oct 2019 - May 2021

Lead Business Analyst

• Apr 2016 - Oct 2019

- Lead Business Analyst on a £2m transformation programme to ensure Betfred Digital was transitioned to a mature platform supported by an effective business operating model- Managed a team of senior business analysts to support the various programme work streams including data migration, product solution and business intelligence- Worked with the programme business change consultant on formulating the business case providing input into the cost avoidance, cost reduction and revenue gain- Ensured appropriate business analyst resource was available to support work stream deliverables including requirements analysis, as-is business design, problem statement assessments and stakeholder sign off- Worked with the business to identify and define the success criteria for the implementation in the form of business scenarios/user stories- Provided business process modelling, process re-engineering and change/simplification including as-is and to-be business design- Worked with the Software vendor and their Product Managers to translate the Betfred programme vision into the initial requirements and deliverables- Key lead analyst attending Software vendor discovery workshops during the analysis phase ensuring key solution decisions were communicated to the wider programme team- Worked with my team to create a set of customer journeys that represented how customers interact with the various Betfred digital channels- Represented the BA team at the weekly programme board meetings providing status updates on key deliverables and highlighting work stream risks where applicable- Lead the BA team to document and capture the Betfred Digital End to End business architecture detailing level zero, one & two level linkage, relationship mapping and operational business processes Show less

Business Analyst

• Jan 2014 - Mar 2016

- I provided the necessary combination of Business Analysis and Project Management to plan, co-ordinate, manage and deliver business projects on time, to cost, to agreed standards and specification.- I designed functional business solutions, produced requirements catalogues and definition of requirements.- Worked with the business to produce and validate Business Briefs, Cases for all new website, mobile and app enhancements.- Built and managing effective client relationships.- Had to understand the in-depth operation, needs and priorities of the Betfred.com/.mobi and Totesport business areas.- Worked with the e-Gaming business product area to develop their business and IT strategy and contribute ideas – what could be done, what are the opportunities etc.- Performed business, process and system analysis, seeking the best combination of precision and simplicity that satisfies Betfred’s objectives.- Reviewed and prioritised the support requests for changes or enhancements to the Betfred product channels.- When required I managed and co-ordinated UAT with users and Application Support and Development.- Provided project support for non IT business projects.- Carried out Project Management duties covering the full project waterfall and agile development life-cycles – analysis, development, testing and implementation – using project gates and methodologies effectively.- Contributed to the estimation and approval process for new projects and ensure that projects conform to the Project Process standards.- Pro-actively managed and controlled projects in terms of time, costs and scope of what is delivered.- Pro-actively identified, access and managed risks and issues to the success of projects, ensuring all relevant areas are aware of the impact.- Ensured that the approach and solution eliminates potential sources of failure rather than relying on testing to identify and fix defects.- Managed delivery seamlessly where 3rd parties are involved. Show less

Business Analyst

• Apr 2010 - Jan 2014

- Reported directly to the Senior Project Analyst, I was required to ensure the customer sign-off deliverables. - To make sure the timely & accurate provision of information for both budgetary and firm proposals - Accurate, clear and timely management of requirements - Efficient use of time and resources and effective management of bugs and issues. - Other responsibilities were: Ensure estimations are completed accurately and timely with minimal re-work/Project and Job requirements are captured accurately and timely/Queries on requirements are rapidly resolved/Changes to requirements are captured/controlled effectively/UAT was conducted accurately and efficiently and customer sign-off was achieved. Show less

Senior Business Analyst

• Sep 2008 - May 2010

To evaluate and execute business analysis services for both MDS internal customers and MDS clients within the telecommunication industry. In performing the role, I identified and proposed software solutions for customer needs which also complied with the MDS company strategy. This involved delivering these services to customer locations across the UK and abroad. - I was responsible for coordinating and documenting the production of Requirements/Specification documents via the defined MDS process and methods. Specification documentation that includes detailed requirements, use cases, process flows, functionality logic, risk/constraint assessment. - I performed the Lead SDBA role for the following activities in high profile, large projects:- Product release projects, customer product upgrade implementation projects, assistance to Pre-Sales support and Pre-Sales and other Business Analyst activities, such as Feasibility Studies, Business Cases, Gap Analysis and Data Mapping. - Ensured all documents produced were correctly entered onto the current MDS document control and storage system, ensuring any status entries are kept up to date. - Ensured all status progress and any issues arising from producing an RD or an SD were entered in a timely manner to the current workload control system. - Liaised with mentor and senior to ensure all appropriate tasks for current workloads were present for selection on the current time recording system, Planview. - Communicated and worked with senior customer personnel on an individual, often isolated, basis. - Performed a Team Lead role in a Project, producing a Team Plan for that project and undertaking all reporting and ownership issues for that workload. - Understanding and owning basic technical content in workloads, relating this back to external customers. - Mentored colleagues at a lower level or with less experience in performing the duties and tasks required for their level. Show less

Strategic Development Analyst

• Sep 2007 - Jun 2008

Analysed, determined requirements and manage projects to meet the needs of the Life Planning business development and change programme. Supported continuous improvement to maximise efficiencies and service offering to partners and customers. - Managed business requirements, projects and supported the Head of Strategic Development in a consultancy capacity. - Assisted with delivery of business change across the business. - Kept up to date with developments in the industry and own business area. Show less

Business Performance Analyst

• Jan 2006 - Jun 2007

- Responsible for pro actively managing the business performance of a 3rd party call centre that impacted on the businesses debt, developing solutions to identify problems through the use of data led root cause analysis. - Ensured the financial benefits were realised from the various change items implemented with the idea to maximise the effectiveness and efficiency of debt strategies and processes. - Generated solutions and projects using PRINCE for improvements for debt recovery. - One key objective was to regularly review the performance of external operations such as the Ventura Debt Call Centre and 1st Credit Debt Collection Agency to ensure delivery of performance targets. - Worked closely with Finance to build business cases and forecast models for my initiatives.- Would establish the impacts of process backlogs, changes and performance on the cost of debt and communicate effectively, building up a strong understanding of P&L, Opex costs and provisioning. Show less

Business Analyst

• Jul 2003 - Jan 2006

- Collected and provided regular and ad-hoc information and analysis using access and excel to provide management with necessary information to make strategic decisions and to track the business benefits.- Utilised the most appropriate methods of analysis, communication and problem solving to present information to my manager.- Interpreted management information provided to prepare analysis such as trends, patterns, correlations and impacts and highlight key variances and performance issues.- I was part of a project team of 3 that was awarded with the Centrica Gold MD award for implementing a successful debt initiative. Through customer contact the process brought in an additional £10.5m benefit through collecting additional revenue. My role was to manage the workflow and reporting of the process with a junior analyst reporting into me. Throughout the year 325k customers were processed through a new 7 stage contact process involving a dialing/lettering and visit campaign. Show less

Sales Officer

• Oct 2002 - Jun 2003

- Participated in market Analysis and performance monitoring- Managed the day to day relationships with Customer Services, Account Managers and Service providers- Assisted in developing customised products, contracts and pricing packages- Developed and monitored administrative processes related to Sales Activity and constantly reviewed processes through process maps- Administered sales commission schemes and assisted in monitoring effectiveness- Researched marketing methods and developed sales campaigns Show less

Quality Manager

• Mar 2002 - Sep 2002

- Implemented Next Day presentations and Sales presentations within Field Sales- Provided weekly Leakage Analysis- Implemented and delivered an investigation procedure for miss selling

Area Sales Co-ordinator

• Mar 2001 - Feb 2002

- Provided Support and Cover to the Regional Sales Manager- Managed Payroll and Invoicing- Provided technical support to the regional sales advisors- Provided weekly Sales Management information

Senior Sales Executive

• Aug 2000 - Feb 2001

- Part of an account management team- Pricing of Multi Site Electricity Contracts- Provided Sales Support to the Call Centre- Resolved Shipper Objections

Team Leader

• Nov 1999 - Jul 2000

- Managed a Sales Support team on a day to day basis- Responsible for meeting weekly profit targets

Siteworks Co-ordinator

• May 1996 - Oct 1999

- Co-Ordinate I&C Gas Installations- Liase with Transco and Account Managers- Price and negotiate gas supply contracts