Experience

ShotSpotter, Inc.

• United States
• Public Safety
• 1 - 100 Employee

• PR & Marketing Specialist

  • Jan 2022 - Present



TEKsystems

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Public Relations Strategist

  • Jun 2021 - Jan 2022

  • Developed media strategies to generate top-tier media coverage for a global provider of technology, business, and talent services• Drafted content for press releases, speeches, media commentary, web pages and social media, while consistently adhering to SEO best-practices and brand voice guidelines• Contributed to brand corporate marketing initiatives, including new go-to-market campaign• Assisted in supervising and managing workflow of agency partner, while also facilitating information requests and building relationships with media members• Created and promoted thought leadership opportunities; prepared and arranged interviews for organization’s subject matter experts, and provided training on communicating with the public• Helped maintain corporate image and identity and supported crisis communications plan• Cooperated with creative and digital teams for production and publication of various content



San Francisco Travel Association

• United States
• Travel Arrangements
• 1 - 100 Employee

• Senior Associate, Global PR & Media Relations

  • May 2019 - Apr 2020

  • Implemented media strategies to generate top-tier media coverage for the City of San Francisco and 1500 business members; cultivated relationships with journalists and executed media press trips • Audited and uploaded monthly clip reports and tracked visiting/assisted media, while establishing new processes for assessing trends and reporting results relating to global earned media coverage • Assisted in supervising and managing workflow for 13 international agency partners; directly aided the creation and implementation of new ROI reporting processes, established a new weighting system for assessing the quality of earned media coverage, and revised the process for tracking social content• Assisted with planning and executing of numerous media events; drafted talking points, prepared press kits, and attended media dinners, events, and trade shows



Venn Strategies

• United States
• Government Relations Services
• 1 - 100 Employee

• Operations Manager

  • Mar 2018 - Feb 2019

  • Managed operations for a nationally-recognized government relations and public affairs firm; included supervision of Client Services Associate to ensure that position met operational and client service goals• Scaled critical office infrastructure by serving as project manager on website redesign, replacement of office-wide server, and complete upgrade of office telecommunications• Supported numerous client teams by conducting policy research and writing responsibilities; also managed logistics for client’s high-profile public outreach campaign and multiple fly-in events on Capitol Hill• Managed preparation and filing on nearly 20 federally-mandated lobbying disclosures• Supported human resource needs including interviewing candidates and onboarding new hires

• Client Services Associate

  • Sep 2017 - Mar 2018

  • Executed logistical and catering management for 12+ client events and meetings per week• Oversaw office-wide procurement, storing, and tracking of 500+ office supplies • Managed reception area and provided logistical support for clients• Assisted finance manager by reconciling business credit card and depositing checks• Managed calendaring for four of the firm’s partners and all shared conference rooms• Supported client teams by conducting policy research and producing written reports



City of Boise

• Government Administration
• 700 & Above Employee

• City Council Administrative Specialist, Sr.

  • Apr 2016 - Dec 2016

  • Researched and drafted policy analysis on issues such as public safety and redevelopment • Managed official social media account daily by drafting engaging content and moderating public posts• Oversaw constituent service responsibilities, including over a hundred in-person visits, letters/emails, and phone calls per day, coordinated with council members on responses, and tracked communications• Set up eight regularly-scheduled meetings and dinners per month; procured travel and lodging arrangements; handled daily meeting and event scheduling for three council members



Freelance

• Campaign Manager

  • Apr 2014 - Nov 2016

  Burgoyne for Senate - April 2016 – November 2016McCrostie for D16 - April 2016 – November 2016Ward-Engelking for Senate - April 2014 – November 2016Rubel for Idaho - April 2014 – November 2016Cherie Buckner-Webb for District 19 (Fundraising/Comm Mgr) - April 2014 - April 2016Scot Ludwig for Boise City Council - September 2015 - November 2015King for Idaho - April 2014 - December 2014• Delivered margins of victory between 8 and 38 percent in nine general election campaigns managed at the state and local level, including win percentage of 19%+ in 2014 in a swing district• Recruited, hired, and on-boarded more than 50 part-time campaign staff and volunteers• Oversaw campaign budgets of nearly $170,000, preventing budget overruns by successfully negotiating contracts up to $15,000 and working with campaign staff to manage procurement• Opened a 1500+ square foot campaign office and oversaw use of promotional campaign bus in 2015• Met and exceeded fundraising goals by up to 25%, netting up to $168,000 per campaign cycle through effective coordination of campaign fundraisers, candidate call-time, and solicitation letters and emails• Developed and executed communication plans tailored to both the candidate and constituent districts; supervised development of 50+ mailers, door hangers, and palm cards; ran successful absentee chaser program to 4000+ households; also oversaw creation of press releases, talking points, and policy memos• Led efforts to collect and utilize NGP VAN voter data to create targeted lists for canvassing, mailing and phone banking; in 2014, synthesized canvassing data from a highly competitive swing district into a successful mailing program appealing to voters’ interests from land conservation to public education • Managed website and social media daily and increased follower base by up to 20%



The State of Idaho

• Legislative Attaché

  • Jan 2014 - Mar 2016

  • Ensured policymaker awareness by successfully managing a diverse policy portfolio, responsibilities entailed conducting research on legislative, legal, and regulatory issues, assessing state and local impacts, and synthesizing large swaths of information into highly effective fact sheets, briefs, and talking points • Managed elected members’ legislative agendas and assisted in securing the passage of more than a dozen bills in key areas such as education, taxation, and healthcare policy• Developed and executed strategic communications for elected members; collaborated with numerous internal and external stakeholders, including legislative offices, community leaders, and interest groups • Managed website, blogs, and social media for senators daily. More than doubled subscriber and follower base through the use of engaging multimedia content, SEO, and new platforms • Oversaw constituent service responsibilities, including over five hundred visits, letters/emails, and phone calls per day; inputted data into tracking system and coordinated with senators on official responses



The State of Idaho

• Legislative Intern

  • Jan 2013 - Apr 2013

  Served as intern in Idaho State Senate, gaining experience aiding members of leadership. Successfully completed public policy research, compiled detailed policy briefs, composed correspondence, and drafted talking points over the course of the legislative session. Served as intern in Idaho State Senate, gaining experience aiding members of leadership. Successfully completed public policy research, compiled detailed policy briefs, composed correspondence, and drafted talking points over the course of the legislative session.