Salman Baig
Digital Marketing Associate at THE ARCANE- Claim this Profile
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Bio
Credentials
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Python and Data Analytics
Southern Alberta Institute of Technology (SAIT)Jul, 2023- Nov, 2024 -
Business Analysis
Southern Alberta Institute of Technology (SAIT)Jun, 2023- Nov, 2024 -
Google Data Analytics Specialization Course-2 : Ask Questions to Make Data-Driven Decisions
GoogleJun, 2023- Nov, 2024 -
Introduction to Python Programming
Southern Alberta Institute of Technology (SAIT)Jun, 2023- Nov, 2024 -
Microsoft Azure fundamentals
Southern Alberta Institute of Technology (SAIT)Jun, 2023- Nov, 2024 -
Microsoft SQL Queries
Southern Alberta Institute of Technology (SAIT)Jun, 2023- Nov, 2024 -
Programming with Python
Southern Alberta Institute of Technology (SAIT)Jun, 2023- Nov, 2024 -
Google Project Management Professional Certificate Course-2 : Project Initiation: Starting a Successful Project
GoogleMay, 2023- Nov, 2024 -
Google Data Analytics Specialization Course-1 : Foundation: Data,Data Everywhere
GoogleFeb, 2023- Nov, 2024 -
Python with Data Analytics
Southern Alberta Institute of Technology (SAIT)Jan, 2023- Nov, 2024 -
Google Project Management Professional Certificate Course-1 : Foundations of Project Management
GoogleDec, 2022- Nov, 2024
Experience
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THE ARCANE
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France
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Public Relations and Communications Services
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1 - 100 Employee
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Digital Marketing Associate
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Jun 2023 - Present
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Walmart Canada
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Canada
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Retail
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700 & Above Employee
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Sales Associate & Cashier
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Sep 2021 - Sep 2022
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Zeal Middle East, Dubai
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Dubai, United Arab Emirates
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Digital Marketing Coordinator & Sales
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Mar 2016 - Feb 2021
● Collaborated with internal teams to develop proposals and strategies for digital campaigns, resulting in a 25% increase in campaign performance. ● Analyzed market trends & competitor activity. Filled 50% additional market coverage for the year. ● Stayed up-to-date with the latest digital marketing shift and best practices, helping to shape digital strategy for new business resulting in a 30% increase in leads generated. ● Built and maintained relationships with clients and stakeholders. Regularly communicated the campaigns progress, resulting in a 90% client satisfaction rate. ● Monitored budgets and adjusted strategies as needed to optimize campaign performance, resulting in a 10% increase in return on ad spend. ● Planned online promotions, conducted surveys and prepared reports. Achieved 20% increase in public engagement. ● Built reporting and analytics to support sales activities. Provided recommendations to improve the sales process which resulted in a 30% increase in efficiency. Show less
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Cognizant Tech Solution
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Dubai, United Arab Emirates
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Online Marketing Executive
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May 2015 - Nov 2018
● Worked collaboratively with other marketing metrics (SEM, SEO, offline) to develop integrated marketing campaigns. Achieved a 15% increase in campaign effectiveness. ● Set online marketing strategies that utilized tools including emails, market trends, analytics, social media and paid media. Achieved a 20% increase in website traffic and a 15% increase in online sales. ● Approached target audience & used effective ways to reach them through digital platforms social media channels, emails, advertisements or podcasts. ● Planned, implemented and optimized digital advertising campaigns for clients across platforms (Google, Facebook). Achieved a 25% increase in conversion rates. ● Delivered results in the form of increased leads, sales or qualified traffic. Achieved a 90% client satisfaction rate through improved results and effective communication. ● Presented results to clients in a clear, professional and effective manner. Achieved a 95% presentation satisfaction rate through improved communication and presentation skills. ● Assisted in creating a strategy that helped to increase 20% the company’s customer base. Show less
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GTH
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Dubai, United Arab Emirates
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Video Editor & Developer
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Feb 2014 - Sep 2015
● Produced over 50 videos for clients across various industries, resulting in an average client satisfaction rating of 9/10. ● Increased engagement on social media platforms by 25% through the use of attention-grabbing transitions and special effects in videos. ● Completed video projects ahead of schedule. Meeting or exceeding project deadlines by an average of 2 days. ● Produced over 50 videos for clients across various industries, resulting in an average client satisfaction rating of 9/10. ● Increased engagement on social media platforms by 25% through the use of attention-grabbing transitions and special effects in videos. ● Completed video projects ahead of schedule. Meeting or exceeding project deadlines by an average of 2 days.
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ECSME Institution
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Dubai, United Arab Emirates
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Programing Instructor
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Apr 2012 - Nov 2014
● Taught computer programming concepts and language, including Fortran & Cobol. Resulting in a 90% course completion rate. ● Taught computer programming concepts and language, including Fortran & Cobol. Resulting in a 90% course completion rate.
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Education
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University of Sindh
Master of Business Administration - MBA, Business and Personal/Financial Services Marketing Operations