Salman Baig

Digital Marketing Associate at THE ARCANE
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Contact Information
us****@****om
(386) 825-5501
Location
Calgary, Alberta, Canada, CA

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Credentials

  • Python and Data Analytics
    Southern Alberta Institute of Technology (SAIT)
    Jul, 2023
    - Nov, 2024
  • Business Analysis
    Southern Alberta Institute of Technology (SAIT)
    Jun, 2023
    - Nov, 2024
  • Google Data Analytics Specialization Course-2 : Ask Questions to Make Data-Driven Decisions
    Google
    Jun, 2023
    - Nov, 2024
  • Introduction to Python Programming
    Southern Alberta Institute of Technology (SAIT)
    Jun, 2023
    - Nov, 2024
  • Microsoft Azure fundamentals
    Southern Alberta Institute of Technology (SAIT)
    Jun, 2023
    - Nov, 2024
  • Microsoft SQL Queries
    Southern Alberta Institute of Technology (SAIT)
    Jun, 2023
    - Nov, 2024
  • Programming with Python
    Southern Alberta Institute of Technology (SAIT)
    Jun, 2023
    - Nov, 2024
  • Google Project Management Professional Certificate Course-2 : Project Initiation: Starting a Successful Project
    Google
    May, 2023
    - Nov, 2024
  • Google Data Analytics Specialization Course-1 : Foundation: Data,Data Everywhere
    Google
    Feb, 2023
    - Nov, 2024
  • Python with Data Analytics
    Southern Alberta Institute of Technology (SAIT)
    Jan, 2023
    - Nov, 2024
  • Google Project Management Professional Certificate Course-1 : Foundations of Project Management
    Google
    Dec, 2022
    - Nov, 2024

Experience

    • France
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Marketing Associate
      • Jun 2023 - Present

    • Canada
    • Retail
    • 700 & Above Employee
    • Sales Associate & Cashier
      • Sep 2021 - Sep 2022

  • Zeal Middle East, Dubai
    • Dubai, United Arab Emirates
    • Digital Marketing Coordinator & Sales
      • Mar 2016 - Feb 2021

      ● Collaborated with internal teams to develop proposals and strategies for digital campaigns, resulting in a 25% increase in campaign performance. ● Analyzed market trends & competitor activity. Filled 50% additional market coverage for the year. ● Stayed up-to-date with the latest digital marketing shift and best practices, helping to shape digital strategy for new business resulting in a 30% increase in leads generated. ● Built and maintained relationships with clients and stakeholders. Regularly communicated the campaigns progress, resulting in a 90% client satisfaction rate. ● Monitored budgets and adjusted strategies as needed to optimize campaign performance, resulting in a 10% increase in return on ad spend. ● Planned online promotions, conducted surveys and prepared reports. Achieved 20% increase in public engagement. ● Built reporting and analytics to support sales activities. Provided recommendations to improve the sales process which resulted in a 30% increase in efficiency. Show less

  • Cognizant Tech Solution
    • Dubai, United Arab Emirates
    • Online Marketing Executive
      • May 2015 - Nov 2018

      ● Worked collaboratively with other marketing metrics (SEM, SEO, offline) to develop integrated marketing campaigns. Achieved a 15% increase in campaign effectiveness. ● Set online marketing strategies that utilized tools including emails, market trends, analytics, social media and paid media. Achieved a 20% increase in website traffic and a 15% increase in online sales. ● Approached target audience & used effective ways to reach them through digital platforms social media channels, emails, advertisements or podcasts. ● Planned, implemented and optimized digital advertising campaigns for clients across platforms (Google, Facebook). Achieved a 25% increase in conversion rates. ● Delivered results in the form of increased leads, sales or qualified traffic. Achieved a 90% client satisfaction rate through improved results and effective communication. ● Presented results to clients in a clear, professional and effective manner. Achieved a 95% presentation satisfaction rate through improved communication and presentation skills. ● Assisted in creating a strategy that helped to increase 20% the company’s customer base. Show less

  • GTH
    • Dubai, United Arab Emirates
    • Video Editor & Developer
      • Feb 2014 - Sep 2015

      ● Produced over 50 videos for clients across various industries, resulting in an average client satisfaction rating of 9/10. ● Increased engagement on social media platforms by 25% through the use of attention-grabbing transitions and special effects in videos. ● Completed video projects ahead of schedule. Meeting or exceeding project deadlines by an average of 2 days. ● Produced over 50 videos for clients across various industries, resulting in an average client satisfaction rating of 9/10. ● Increased engagement on social media platforms by 25% through the use of attention-grabbing transitions and special effects in videos. ● Completed video projects ahead of schedule. Meeting or exceeding project deadlines by an average of 2 days.

  • ECSME Institution
    • Dubai, United Arab Emirates
    • Programing Instructor
      • Apr 2012 - Nov 2014

      ● Taught computer programming concepts and language, including Fortran & Cobol. Resulting in a 90% course completion rate. ● Taught computer programming concepts and language, including Fortran & Cobol. Resulting in a 90% course completion rate.

Education

  • University of Sindh
    Master of Business Administration - MBA, Business and Personal/Financial Services Marketing Operations
    2006 - 2009

Community

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