Experience

Harness Projects

• Australia
• E-Learning Providers
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2018 - Present

  In 2018, I co-founded Harness Projects to bring the value of Real Project Learning to adult professionals looking to up-skill or change careers. My own career has been formed through the culmination of numerous project experiences. I have a strong belief, that through the challenge of projects, we have the capacity to more strongly embed learnt skills and deepen our experience in key technical & behavioral skills in the process. In 2018, I co-founded Harness Projects to bring the value of Real Project Learning to adult professionals looking to up-skill or change careers. My own career has been formed through the culmination of numerous project experiences. I have a strong belief, that through the challenge of projects, we have the capacity to more strongly embed learnt skills and deepen our experience in key technical & behavioral skills in the process.



WorldBridge Pty Ltd

• Business Consulting and Services

• Digital Product Consultant | Coach | Speaker

  • Oct 2015 - Jan 2018

  After an amazing journey working with some great people and companies for over 10 years. I now find myself in the consulting field, specialising in Digital Product & Strategy and working with a range of exciting teams and products. At this stage of my career, I am especially excited to work on products that challenge the status quo and take society forward in a meaningful, socially responsible way. In addition to my work in digital, I also offer coaching services to support other… Show more After an amazing journey working with some great people and companies for over 10 years. I now find myself in the consulting field, specialising in Digital Product & Strategy and working with a range of exciting teams and products. At this stage of my career, I am especially excited to work on products that challenge the status quo and take society forward in a meaningful, socially responsible way. In addition to my work in digital, I also offer coaching services to support other digital professionals and leaders to reach their full potential. This has been a passion of mine for some time and believe everyone should have the opportunity to feel the full value of a great coaching relationship. I also particularly enjoy and see the benefits of bringing in mindfulness practice in to teams looking to improve their teamwork, engagement and presence at work. Show less After an amazing journey working with some great people and companies for over 10 years. I now find myself in the consulting field, specialising in Digital Product & Strategy and working with a range of exciting teams and products. At this stage of my career, I am especially excited to work on products that challenge the status quo and take society forward in a meaningful, socially responsible way. In addition to my work in digital, I also offer coaching services to support other… Show more After an amazing journey working with some great people and companies for over 10 years. I now find myself in the consulting field, specialising in Digital Product & Strategy and working with a range of exciting teams and products. At this stage of my career, I am especially excited to work on products that challenge the status quo and take society forward in a meaningful, socially responsible way. In addition to my work in digital, I also offer coaching services to support other digital professionals and leaders to reach their full potential. This has been a passion of mine for some time and believe everyone should have the opportunity to feel the full value of a great coaching relationship. I also particularly enjoy and see the benefits of bringing in mindfulness practice in to teams looking to improve their teamwork, engagement and presence at work. Show less



Bombisha

• Food and Beverage Services

• Founder & CEO

  • Nov 2014 - Mar 2016

  In November 2014, I launched a passion project of mine to empower the coming together of people through the product of Yerba Maté - a traditional South American drink that I have known since childhood. Yerba Maté is a great social lubricant, a natural energy herb with a rich antioxidant profile. It is an alcohol and coffee alternative, for those looking for a healthy and balanced way to enjoy time with each other. In November 2014, I launched a passion project of mine to empower the coming together of people through the product of Yerba Maté - a traditional South American drink that I have known since childhood. Yerba Maté is a great social lubricant, a natural energy herb with a rich antioxidant profile. It is an alcohol and coffee alternative, for those looking for a healthy and balanced way to enjoy time with each other.



Laureate Australia

• Australia
• Higher Education
• 1 - 100 Employee

• Head Of Digital

  • Aug 2014 - Sep 2015

  In August 2014 I moved into the Head of Digital role, leading a digital team at Laureate Australia (formerly THINK Education). My main responsibilities include providing strategic direction & solutions for the online student experience at Laureate. In addition, I worked on projects for the wider Laureate International Group bringing my experience in user experience and product strategy to a global multidisciplinary team. In this role I am committed to challenging traditional educational… Show more In August 2014 I moved into the Head of Digital role, leading a digital team at Laureate Australia (formerly THINK Education). My main responsibilities include providing strategic direction & solutions for the online student experience at Laureate. In addition, I worked on projects for the wider Laureate International Group bringing my experience in user experience and product strategy to a global multidisciplinary team. In this role I am committed to challenging traditional educational models and strongly believe that the future of empowering education, lies in a more holistic educational experience, not simply confined to traditional knowledge transfers. Show less In August 2014 I moved into the Head of Digital role, leading a digital team at Laureate Australia (formerly THINK Education). My main responsibilities include providing strategic direction & solutions for the online student experience at Laureate. In addition, I worked on projects for the wider Laureate International Group bringing my experience in user experience and product strategy to a global multidisciplinary team. In this role I am committed to challenging traditional educational… Show more In August 2014 I moved into the Head of Digital role, leading a digital team at Laureate Australia (formerly THINK Education). My main responsibilities include providing strategic direction & solutions for the online student experience at Laureate. In addition, I worked on projects for the wider Laureate International Group bringing my experience in user experience and product strategy to a global multidisciplinary team. In this role I am committed to challenging traditional educational models and strongly believe that the future of empowering education, lies in a more holistic educational experience, not simply confined to traditional knowledge transfers. Show less



Think Education

• Australia
• Higher Education
• 1 - 100 Employee

• Senior Product Manager

  • Feb 2014 - Jul 2014

  At the end of my higher duties I was promoted to Senior Product Manager in recognition for the work performed over the 12 month maternity leave cover. Today, my responsibilities still cover the full student and staff lifecycle from a digital context and the roadmap to support it. And in addition, I am now working on innovative technological prototypes that may change the world of education as we know it. It’s an extremely exciting time in this sector, as technology begins to solve the age old… Show more At the end of my higher duties I was promoted to Senior Product Manager in recognition for the work performed over the 12 month maternity leave cover. Today, my responsibilities still cover the full student and staff lifecycle from a digital context and the roadmap to support it. And in addition, I am now working on innovative technological prototypes that may change the world of education as we know it. It’s an extremely exciting time in this sector, as technology begins to solve the age old issues of separation and dis-engagement for online students. I see education as a fundamental human right for all and it will be a critical factor shaping the future of this world. I’m glad I can play my part.

• Acting Head of Online

  • Dec 2012 - Feb 2014

  In November 2012 I was promoted to higher duties as the Acting Head of Online to a team that had now grown to 5 members. Over the next 12 months I managed the full digital roadmap across the student lifecycle and my remit soon expanded to include the digital lifecycle for THINK staff. My responsiblities included; > Management of the Online team > Budgeting > Digital Strategy > Roadmap planning > Project management > Setting up offshore teams >… Show more In November 2012 I was promoted to higher duties as the Acting Head of Online to a team that had now grown to 5 members. Over the next 12 months I managed the full digital roadmap across the student lifecycle and my remit soon expanded to include the digital lifecycle for THINK staff. My responsiblities included; > Management of the Online team > Budgeting > Digital Strategy > Roadmap planning > Project management > Setting up offshore teams > Improving processes > Digital and User experience consultation across the group I pioneered the introduction of social business methodologies through the introduction of an internal company social network to break down legacy departmental silo’s and help drive a stronger culture of openness and digital nouse throughout the 1200 staff members. Our team launched major college website re-designs. Yet most importantly, I developed a strong compulsion to drive leading digital solutions to old world education industry problems. From obsolete traditional marketing techniques and dated online learning mediums, I now play an active role in digital guidance across many departments at THINK.

• Online Product Manager

  • Aug 2011 - Dec 2012

  In August 2011 I accepted an offer to go and work in the Education sector for THINK Education. In this role I joined a small team of two and were the pioneers for developing THINK Educations digital presence. This role evolved into a digital role that oversaw the full life-cycle of THINK Education’s students, from Prospects through to Alumni. I developed and product managed self-service student portals before beginning to overhaul a dated brand website presence.



Fairfax Media

• Australia
• Online Media
• 700 & Above Employee

• Product Manager

  • Jan 2010 - Jul 2011

  My first ‘client-side’ role, working as a Product Manager on RSVP.com.au. Over the course of the next year and a half I gained valuable experience in; > Product management methodologies > Deep Data analysis > User experience > Solution designing > Requirement writing > Business casing > Revenue modelling / forecasting > Budget management > Testing & UAT processes > Research > Psychographic matching! It was at Fairfax… Show more My first ‘client-side’ role, working as a Product Manager on RSVP.com.au. Over the course of the next year and a half I gained valuable experience in; > Product management methodologies > Deep Data analysis > User experience > Solution designing > Requirement writing > Business casing > Revenue modelling / forecasting > Budget management > Testing & UAT processes > Research > Psychographic matching! It was at Fairfax where I really started to mature as a digital guy. I spent time researching trends in technology and applying my findings to proposals and ideas around the development of the RSVP product. I grew fond of data and became an advocate for data-driven decision making. I modelled every new idea and proposal to determine ROI and impact on user behaviour. I took a deeper interest in security and scam detection, established solid foundations in accessibility W3C compliance and developed a compatibility matching system from psychographic research. Social was also blowing up around this time, as well as mobile and I worked on product developments for Facebook integrations and the RSVP mobile app. Show less My first ‘client-side’ role, working as a Product Manager on RSVP.com.au. Over the course of the next year and a half I gained valuable experience in; > Product management methodologies > Deep Data analysis > User experience > Solution designing > Requirement writing > Business casing > Revenue modelling / forecasting > Budget management > Testing & UAT processes > Research > Psychographic matching! It was at Fairfax… Show more My first ‘client-side’ role, working as a Product Manager on RSVP.com.au. Over the course of the next year and a half I gained valuable experience in; > Product management methodologies > Deep Data analysis > User experience > Solution designing > Requirement writing > Business casing > Revenue modelling / forecasting > Budget management > Testing & UAT processes > Research > Psychographic matching! It was at Fairfax where I really started to mature as a digital guy. I spent time researching trends in technology and applying my findings to proposals and ideas around the development of the RSVP product. I grew fond of data and became an advocate for data-driven decision making. I modelled every new idea and proposal to determine ROI and impact on user behaviour. I took a deeper interest in security and scam detection, established solid foundations in accessibility W3C compliance and developed a compatibility matching system from psychographic research. Social was also blowing up around this time, as well as mobile and I worked on product developments for Facebook integrations and the RSVP mobile app. Show less



MassMedia Studios

• Australia
• Advertising Services
• 1 - 100 Employee

• Producer

  • Apr 2009 - Dec 2009

  Fresh off the plane, I was back to reality. The savings were drying up and it was time to find a job! The GFC didn’t help but I found an interesting role at Mass Media as a Producer. Quite the opposite of my previous role, Mass Media was a smaller boutique agency based in Surry Hills. At Mass Media, I worked on various clients for a period of 9 months and had a lot of exposure to International clients in the UK, New York and Malaysia. Here I learnt more about relationship marketing and… Show more Fresh off the plane, I was back to reality. The savings were drying up and it was time to find a job! The GFC didn’t help but I found an interesting role at Mass Media as a Producer. Quite the opposite of my previous role, Mass Media was a smaller boutique agency based in Surry Hills. At Mass Media, I worked on various clients for a period of 9 months and had a lot of exposure to International clients in the UK, New York and Malaysia. Here I learnt more about relationship marketing and effective long term campaign management. I worked on some fairly out of the ordinary projects, including a server and website migration for the Sydney to Hobart Yacht race, complete with GPS tracking servers and other complexities. I spent more time delving into the world of data and developing reporting dashboards and analysed methods for pulling the most high value insights. After around 9 months, I felt my time in agency land had come to an end and it was time for a more significant change. Show less Fresh off the plane, I was back to reality. The savings were drying up and it was time to find a job! The GFC didn’t help but I found an interesting role at Mass Media as a Producer. Quite the opposite of my previous role, Mass Media was a smaller boutique agency based in Surry Hills. At Mass Media, I worked on various clients for a period of 9 months and had a lot of exposure to International clients in the UK, New York and Malaysia. Here I learnt more about relationship marketing and… Show more Fresh off the plane, I was back to reality. The savings were drying up and it was time to find a job! The GFC didn’t help but I found an interesting role at Mass Media as a Producer. Quite the opposite of my previous role, Mass Media was a smaller boutique agency based in Surry Hills. At Mass Media, I worked on various clients for a period of 9 months and had a lot of exposure to International clients in the UK, New York and Malaysia. Here I learnt more about relationship marketing and effective long term campaign management. I worked on some fairly out of the ordinary projects, including a server and website migration for the Sydney to Hobart Yacht race, complete with GPS tracking servers and other complexities. I spent more time delving into the world of data and developing reporting dashboards and analysed methods for pulling the most high value insights. After around 9 months, I felt my time in agency land had come to an end and it was time for a more significant change. Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Producer

  • Apr 2007 - Nov 2008

  In 5 months I was promoted to Senior Producer and was now leading the American Express team which consisted of an Associate Producer and another Producer. Here, I learnt what it felt like to know the buck stopped with me, to be ultimately responsible for the performance of my team and the work that we delivered to the largest digital client for Ogilvy at the time. In around 6 months I was asked if I was open to moving off American Express and working on the Nestle client. I made the… Show more In 5 months I was promoted to Senior Producer and was now leading the American Express team which consisted of an Associate Producer and another Producer. Here, I learnt what it felt like to know the buck stopped with me, to be ultimately responsible for the performance of my team and the work that we delivered to the largest digital client for Ogilvy at the time. In around 6 months I was asked if I was open to moving off American Express and working on the Nestle client. I made the move and quickly found out what it meant to provide some ‘love’ and mediate the relationship through some legacy issues. Over the course of the next year I re-built the trust and quality of the teams delivery on this client and established strong relationships with our Nestle counterparts. We launched some significant projects, including a recipes website, refreshed corporate site, various microsites for Milo and Uncle Toby’s, the list goes on. By late 2008 I had stopped learning and felt the time was right to do the once in a life time 6 month round the world trip and experience more of life. It was an extremely sad day, leaving Ogilvy and all the friends I had made during my tenure. Yet super grateful for the experience I gained through those 3, fast-tracked years.

• Digital Producer

  • Oct 2006 - Apr 2007

  In 6 months I was a promoted to Producer and started to extend my experience working on larger projects for American Express, including the annual Australian Open Microsite campaign and other key cross-channel promotions. During this period I learnt about budgets, reporting, forecasting and starting using the beta version of Google Analytics! (how far has that tool come!) I learnt the concept of firefighting during high volume periods and began to establish my own way of prioritising and… Show more In 6 months I was a promoted to Producer and started to extend my experience working on larger projects for American Express, including the annual Australian Open Microsite campaign and other key cross-channel promotions. During this period I learnt about budgets, reporting, forecasting and starting using the beta version of Google Analytics! (how far has that tool come!) I learnt the concept of firefighting during high volume periods and began to establish my own way of prioritising and pushing back when necessary. Presentations started to become more frequent and I developed my style of communicating to a mass audience.

• Associate Digital Producer

  • Mar 2006 - Oct 2006

  One quick hallway conversation and I was offered a chance to start the next phase of my journey as an Associate Producer on the American Express client for Ogilvy. This was my first foray into project management and running multiple digital advertising projects to strict deadlines. I had a great mentor through the Senior Producer on the client at that time and learnt some fundamental skills with MS Project and general project management methodologies that I still use in various forms today. I… Show more One quick hallway conversation and I was offered a chance to start the next phase of my journey as an Associate Producer on the American Express client for Ogilvy. This was my first foray into project management and running multiple digital advertising projects to strict deadlines. I had a great mentor through the Senior Producer on the client at that time and learnt some fundamental skills with MS Project and general project management methodologies that I still use in various forms today. I grew my experience in working with various types of stakeholders, including designers, copywriters, developers, traffic managers and various other ad hoc resources that were called in to work on projects.

• Content Producer

  • Nov 2005 - Mar 2006

  My first digital gig! Disillusioned by the theory of Computer Science at Uni and through some contacts, I was able to land a great content production role at the then called Singleton Ogilvy Interactive agency at Darling Park in Sydney. I spent 5 months in this role and was responsible for managing the Nokia.com.au brand site. I got my first taste of working with clients and managing relationships with international colleagues from Nokia. I developed efficient processes to streamline… Show more My first digital gig! Disillusioned by the theory of Computer Science at Uni and through some contacts, I was able to land a great content production role at the then called Singleton Ogilvy Interactive agency at Darling Park in Sydney. I spent 5 months in this role and was responsible for managing the Nokia.com.au brand site. I got my first taste of working with clients and managing relationships with international colleagues from Nokia. I developed efficient processes to streamline the volume of content updates that came through on a daily basis and kept the Nokia website up to date via a custom CMS over this period.