Jessica Johnson
Senior Paid Media Specialist at Einstein Industries- Claim this Profile
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Bio
Credentials
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Google Ads Display Certification
Google AdsApr, 2022- Nov, 2024 -
Google Ads Video Certification
Google AdsApr, 2022- Nov, 2024 -
Google Ads - Measurement Certification
Google AdsJan, 2022- Nov, 2024 -
Google Ads Search Certification
Google AdsJan, 2022- Nov, 2024 -
Google AdWord Search Certification
Google -
Google AdWords Display Certification
Google -
Google AdWords Measurements Certification
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Google Analytics Certification
Google
Experience
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Einstein Industries
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United States
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Advertising Services
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1 - 100 Employee
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Senior Paid Media Specialist
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Dec 2022 - Present
- Help onboard and fully train new team members on Google Ads fundamentals - Manage over $100K/month on client's budgets- Create monthly PowerPoints relaying department statistics to our Executive Team- Conduct reoccurring monthly client calls to discuss performance and KPI's- Research, develop and implement Paid Media Strategies for our active clients- Assist my Manager in tracking our team's progress to ensure we are meeting weekly, monthly and annual goals - Conduct complete build & administration of paid media accounts, campaigns & strategy- Worked alongside our Engineer's/Exec's to outline the structure of our PPC Airtable Base Show less
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Paid Media Specialist 3
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Feb 2022 - Dec 2022
- Managed "VIP clients" with the highest monthly budgets- Assist the Manager and Senior level colleagues with analyzing current strategy, identifying growth opportunities for clients- Create Month-Over-Month Client Reports and scheduled meetings to discuss KPI's- Test new Google Ads features and analyze data findings
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Paid Media Specialist 2
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Sep 2021 - Feb 2022
- Works with the Executive Team and Sales Team to develop strategies for our high spending clients - Manages campaign performance, keyword research, A/B Testing, Ad Copy updates- Conducts reoccurring client meeting to discuss KPI's and manage expectations- Stay on top of new media /digital trends and opportunities, be attending conferences and webinars
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Paid Media Specialist 1
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Nov 2020 - Aug 2021
-Managed and optimized between 25-30 of our clients AdWords accounts -Interpreted campaign performance and provide insightful analysis- Conducted keyword research and develop ad copy - Conducted A/B testing with Ad Copy, Landing Pages and various audience segments- Acted as main POC with clients and led reoccurring meetings to discuss performance and overall account strategy- Managed clients Local SEO strategy by building and optimizing Google My Business pages
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Web Project Coordinator
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Feb 2020 - Nov 2020
- Manages various types of projects simultaneously while confirming all deliverables are met to product standards and client expectations - Acting as a liaison between content developers and sales to create cohesion within the company.- Worked with strict deadlines and conducted Quality Control on all web pages before presented to the client- Implemented web solution by monitoring project progress; tracked action items; conducted design and implementation reviews
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AIG Direct
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United States
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Insurance
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1 - 100 Employee
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Marketing Analyst Associate
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Jan 2018 - Feb 2020
-Managed various Media Campaigns across Native, Display and Email channels. -Maintained vendor relationships with weekly/bi-weekly phone calls -Optimized campaigns to ensure company goals are met. -Responsible for “Direct Response” media tracking,including compiling calls, lead and budget figures into reports for both on-line and off-line media channels -Coordinates trafficking of broadcast media. Sending traffic instructions, and dubbing/shipping of commercials -Records all invoices for the Media Department; reconciling invoices against insertion orders and contracts. Show less
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American Specialty Health
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Senior Sales Associate - Conference/Event Coordinator
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Apr 2017 - Jan 2018
• Responsible for coordinating all logistics for the 40+ Conferences that our Sales Team participates in annually• Created and maintained the yearly budgets and Trade show scheduling for multiple Sales Teams. Worked with the Executive Team to provide insight into which conferences provide the most revenue potential. • Would attend critical Conferences where I worked alongside our Sales Team to bring on new clients and maintain current relationships.• Reconciled costs with remaining amount of allocated funds, balanced conference budget, and presented budget status to senior management Show less
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Sales Associate
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Feb 2016 - Apr 2017
• Coordinated and prepared internal, external and offsite meetings, teleconferences and webinars• Organized custom marketing materials for sales meetings and presentations.• Researched and reserved travel arrangements for Sales Managers and Executives.• Acted as a liaison between our Marketing and Sales Team, to ensure all deadlines and goals were met
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Courtyard by Marriott
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Hospitality
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700 & Above Employee
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Front Desk Agent
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Aug 2015 - Feb 2016
• Established quality relationships to inspire guest loyalty • Received continual recognition for high success in sales-driven environment • Effectively handled financial close outs, data entry, and analysis of end of day reports • Positively addressed customer concerns • Established quality relationships to inspire guest loyalty • Received continual recognition for high success in sales-driven environment • Effectively handled financial close outs, data entry, and analysis of end of day reports • Positively addressed customer concerns
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Nanny
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Carlsbad, CA
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Nanny/Tutor
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Jan 2014 - Dec 2015
• Aided in the primary caretaking of two children • Provided tutoring services and homework assistance • Managed transportation, scheduling of appointments, and meal preparation • Sparked creativity, promoted good behaviors, and taught valuable life lessons • Aided in the primary caretaking of two children • Provided tutoring services and homework assistance • Managed transportation, scheduling of appointments, and meal preparation • Sparked creativity, promoted good behaviors, and taught valuable life lessons
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Education
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California State University San Marcos
Bachelor of Science in Business Administration, Marketing
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