Experience

First Page

• Australia
• Advertising Services
• 200 - 300 Employee

• Creative Lead

  • Aug 2022 - Present



Sino-Lion Communications Pte Ltd

• Senior Art Director

  • Sep 2019 - Sep 2021

  -Developing ideas and concepts - annual reports, brand guides, infographics, research reports and marketing collaterals (including photography); -Playing the lead contact on accounts, and I play an integral role in new business pitches; -Display an understanding of business requirements and expectations of assigned projects; -Responsible for business development on behalf of the organisation - achieving sales of SGD$135,000 over the financial year of 2020/21;Forecast and track key metrics (e.g weekly/ monthly sales results and annual forecasts); -As the team lead, I am both a manager and mentor to members of the design team - ensuring quality control across all projects. Show less



How To Ink

• Singapore
• Retail Art Supplies
• 1 - 100 Employee

• Craftsman

  • Dec 2015 - Sep 2021

  -Supported teams in conduction of printmaking and art workshops for all ages; -Preparation and design of materials for workshops and exhibitions; -Conducted lectures and coordinate art workshops; -Designed artwork for traditional print such as lino print and silkscreen. -Supported teams in conduction of printmaking and art workshops for all ages; -Preparation and design of materials for workshops and exhibitions; -Conducted lectures and coordinate art workshops; -Designed artwork for traditional print such as lino print and silkscreen.



madmen studios

• Singapore

• Art Director

  • Jan 2019 - Jun 2019

  -Supported creative and post-production teams with concepts and art direction; -Conceptualised and art direct television commercials; -Visualised and created storyboards as well as the setting of art on the studio set; -Designing mockups for point of sales (POS) materials including gondola ends, pallets, out-of-home materials, key visuals, packaging, adaptation of branding. -Supported creative and post-production teams with concepts and art direction; -Conceptualised and art direct television commercials; -Visualised and created storyboards as well as the setting of art on the studio set; -Designing mockups for point of sales (POS) materials including gondola ends, pallets, out-of-home materials, key visuals, packaging, adaptation of branding.



duckworkz

• Singapore
• Design
• 1 - 100 Employee

• Art Director

  • Jan 2018 - Jan 2019

  -Collaborated with both account servicing and creative teams to ensure proper streamlining of projects; -Created design briefs for the creative team; -Brand and web design for clients and in-house. -Collaborated with both account servicing and creative teams to ensure proper streamlining of projects; -Created design briefs for the creative team; -Brand and web design for clients and in-house.



WebAsia Solutions

• Singapore
• Advertising Services

• Lead Designer

  • Jul 2017 - Jan 2018

  Working with a small in house team of both web developers and designers. I am responsible for conceptualising various design and artwork for both print and digital. • Preparation of deck for client and team • Designing of graphics collaterals like brochures, banner • Planning of art direction for campaign and events. Working with a small in house team of both web developers and designers. I am responsible for conceptualising various design and artwork for both print and digital. • Preparation of deck for client and team • Designing of graphics collaterals like brochures, banner • Planning of art direction for campaign and events.



Walldecko

• Singapore

• Graphic Designer

  • May 2015 - Mar 2017

  -Designed and produced stickers for customisable clocks and wall vinyl; -Rebranded the company brand, from the logo to packaging to collaterals; -Work with the external web development team for the e-commerce website. -Designed and produced stickers for customisable clocks and wall vinyl; -Rebranded the company brand, from the logo to packaging to collaterals; -Work with the external web development team for the e-commerce website.



Squelch Zines

• Singapore

• Graphic Designer

  • Sep 2014 - Dec 2015

  As part of the collective, I helped curate artworks and zines submitted by zine makers. I’m also involved in the idea generation that helps spread the love for zine-making and sharing • Designing booth standee for events like the Singapore Art Book Fair and the National Design Centre. • Art Direct promotional video and event space. • Curate and share zine with both makers and non-makers through a different creative medium. As part of the collective, I helped curate artworks and zines submitted by zine makers. I’m also involved in the idea generation that helps spread the love for zine-making and sharing • Designing booth standee for events like the Singapore Art Book Fair and the National Design Centre. • Art Direct promotional video and event space. • Curate and share zine with both makers and non-makers through a different creative medium.