Senior Brand Manager

• Sep 2023 - Present

Senior Brand Manager - Australia

Brand Manager

• Feb 2019 - Sep 2023

Brand Manager

• Jan 2017 - Feb 2019

Key Responsibilities: - Management of all online activity for company and 4 owned brands - inc. websites (WordPress), blog, Twitter, Instagram, Facebook, LinkedIn, Youtube - planning, budgeting and design for social media advertising program - Full responsibility for consumer events program - budgeting, organising and running of ~20 events - stand design and production of POS material including online advertising, printed media and exhibition graphics - Co-ordinating the production of all branded assets & promotional material - organisation and maintenance of library of branded assets inc. logos, bottleshots, photos - producing brand presentations and product sheets, liaising with external design agencies for the production of branded material - Chair of internal ‘Live Projects Group’ - managing all necessary actions for new products or changes to existing products - ensuring transparency of communication between sales, marketing, technical and logistics Achievements: - Brief & commission for new Buckingham Schenk website. Delivered on time and within budget - Triple-digit growth in reach and audience across all social media channels, with advertising spend under budget. Monthly website traffic up over 100%. - Design and creation of 3 online profiles for new brands including full website design and build and social media accounts - Crucial role in the planning, design concept, delivery, organisation and running of a week long pop-up shop ‘La Casa del vino Vinalba’ in London to celebrate 10th anniversary of the brand. A first for a still wine brand and completed within tight budget constraints. This project was nominated for 'Drinks Event of the Year 2018' at the Drinks Business Awards, and Vinalba has subsequently been named Argentine Producer of the Year by the IWSC. Show less

Senior Lead Store Manager

• May 2011 - Jan 2017

As a Senior Lead Store Manager at Majestic Wine, I was responsible for both the daily running and operation, and long-term business development, of the highest turnover store in the estate. I was also in charge of the company Fine Wine Centre, with responsibility for sourcing, selling and distributing fine wine across the estate. I consistently achieved exceptional sales figures over the last 3 years: 14/15: +38% L4L, +13% vs target (1st in the company) 15/16: +6.0% L4L (from -7.3%) My main duties included: Team training and development across all levels of experience Organising and running wine events for up to 100 people Management of private and trade accounts inc. pubs, bars, restaurants, golf clubs and wholesalers Running wine knowledge courses at the support centre Interviewing Buying Social media marketing and customer engagement on Facebook and Twitter Maintenance of store webpage inc. regular content and events promotion Stock control Show less

Events Manager

• Jun 2010 - May 2011

Working as an Events Manager for a restaurant, bar and events venue. I created, organised and ran many successful events including themed food nights and live music nights, at the same time as offering a bespoke wedding and party service. I was responsible for the conception, marketing and organising of these events, including liaising with any necessary suppliers/performers, ensuring adequate catering was in place and full creation of marketing material/use of social media. I left to further my career in the wine sector. Show less

Manager

• Dec 2008 - Jun 2010

I worked in a number of different stores in the company, including serving over 4000 customers in a record week for the East region. As a Manager, my main responsibilities included: Complete responsibility for P&L Recruitment, training and development Stock ordering and management Maintaining exceptionally high levels of service and standards In addition, during my time there I passed the Maestro assessment, to become a qualified in-house trainer, with a record high score of 98%. Show less