Maria Fernandez Alvarez

Partner & Founder at APOSTROFE COMUNICACION
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Madrid Metropolitan Area, ES
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
  • Italian Limited working proficiency

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5.0

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Andy Lloyd-Williams

I've worked with Maria for a few years now, and know I can rely on her to exceed expectations, achieving lots of brilliant pieces of coverage for my clients. She's very responsive and proactive, and the consistency of her reporting means Maria works well as part of a wider network of European agencies.

Irina Booth

Working with Maria and Apostrofe Comunicacion is a pleasure and a guarantee of success. Maria always exceeds expectations making her clients feel confident in any project Apostrofe team is responsible for. When Maria and her team arranged the first Veeam PR Summit in Barcelona, it was a great chance to see how she pays attention to all the details, and takes care of every single person. The first PR Summit we held together worked out just great! The highly topical programme provided maximum opportunities for interaction and 2-day continuous networking between all participants. Maria was taking care of every single person making sure everybody feels comfortable at all times. Maria is a highly skilled expert and PR Practioner focused on quality and service. It makes a difference working with her because she is proactive, very efficient, and calm when responding to unexpected projects. Maria enjoys working with international teams and provides recommendations which always work.

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Experience

    • Spain
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Partner & Founder
      • Oct 2009 - Present

      Over 15 years working on PR and marketing business. I founded Apostrofe Comunicacion to provide customers with the highest standards of quality on PR Services. Advising new business, generating brand awareness, writing editorial contents, helping international customers to localize their strategies or supporting creative initiatives are some of my abilities and duties. Social networks growth, developing PR plans customized for each single client are other specialties. I try to build working teams highly motivated, enthusiastic and creative because it enriches the projects and has a great impact on our clients. Show less

    • Partner & Founder APOSTROFE CONFERENCIAS
      • Apr 2014 - Dec 2016

      www.apostrofecomunicacion.com/conferencias/

    • Spain
    • Food & Beverages
    • 1 - 100 Employee
    • PR Manager
      • Oct 2009 - Jan 2015

      PR plans, brand development, social media strategies implementation. Corporate Social Responsibility Development. During the 5 years working as Miguelanez's PR Manager the corporate reputation, brand awareness and visibility of the company grew exponentialy. Besides obtaining coverage at all national TV Stations, Radio and all kind of media, the company gained the reputation of being the most famous brand in the sweets and confectionary national industry. I launched the charity campaign "Sonrisas Dulces", currently the most celebrated campaign in Spain and a model of Best Practice for companies. Sonrisas Dulces is a solidarity campaign Migueláñez organized annually since 2010 in the last quarter of the year. The aim of the campaign is twofold: first fundraising for the beneficiary; and last but not least, getting social awareness of the activity the selected organization is devoted to. In 4 years the campaign was awarded 5 times by different institutions, media and organizations. Show less

    • Communication Director
      • Aug 2002 - Oct 2009

      PR practitioner managing the flow of information between organizations and their publics. Specialized on education, human resources, culture, charities and IT industry.Trains and advises clients by creating and installing press relations objectives and media planning tools, carrying out sector analysis and gathering information on competitors. In-depth knowledge of the different markets and proactive approach. PR practitioner managing the flow of information between organizations and their publics. Specialized on education, human resources, culture, charities and IT industry.Trains and advises clients by creating and installing press relations objectives and media planning tools, carrying out sector analysis and gathering information on competitors. In-depth knowledge of the different markets and proactive approach.

    • Spain
    • Education Management
    • 700 & Above Employee
    • Invited Professor
      • 2007 - 2009

      IEDE, Institute for Executive Development, S.L.U. Graduate Programme on Congresses' Management. Teaching "PR Practices for Events and Congresses". IEDE, Institute for Executive Development, S.L.U. Graduate Programme on Congresses' Management. Teaching "PR Practices for Events and Congresses".

    • Communications Manager
      • Aug 2000 - Aug 2001

    • Account Executive
      • Jun 1999 - Aug 2000

Education

  • Boston University
    Bachelor of Science Journalism, Journalism & Communications.
    1990 - 1994
  • Universidad Complutense de Madrid
    Master, Estudios Literarios
    2010 - 2011
  • Universidad Nacional de Educación a Distancia - U.N.E.D.
    Licenciada, Filología española
    2000 - 2007
  • Instituto Hune
    Comunicación aplicada
    2017 - 2017
  • CÁLAMO&CRAN: profesionales del lenguaje
    Curso corrección profesional / Proofreading and Editorial Skills Course, Spanish Language
    2016 - 2016
  • Centro de Formación de la Cámara de Comercio de Madrid
    2013 - 2013

Community

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