Melissa Siegel

Associate Director Project Management at Evoke
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Associate Director Project Management
      • Sep 2020 - Present

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Freelance Integrated Producer
      • Dec 2015 - Apr 2020

      Print production lead for all pharma businesses (Merck, Novartis, Celgene) as well as Unilever brands and Kroger Foods. Also handled digital production and content creation across brands.

    • Advertising Services
    • 700 & Above Employee
    • Sr Print Producer
      • Oct 2008 - Jun 2015

      Production pioneer for the mcgarrybowen 360/mbSWAT team - created processes for the team, became resident expert in credit card design and production, worked with media partner to optimize print quality for pre-printed inserts. Also handled print, web banners, tablet, OOH, collateral and experiential/installations for Aussie, Verizon, Marriott Rewards, Chase and JP Morgan. Set standards, process and version control for Chase Mobile Launch, propelling thousands of digital assets through… Show more Production pioneer for the mcgarrybowen 360/mbSWAT team - created processes for the team, became resident expert in credit card design and production, worked with media partner to optimize print quality for pre-printed inserts. Also handled print, web banners, tablet, OOH, collateral and experiential/installations for Aussie, Verizon, Marriott Rewards, Chase and JP Morgan. Set standards, process and version control for Chase Mobile Launch, propelling thousands of digital assets through retouching, approvals, optimization and release. Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • Consultant
      • Feb 2007 - Aug 2008

      Managed pricing, vendor capacity planning and RFQs. Made recommendations that resulted in more than 5 million dollars in cost savings.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Vice President, Group Production Director
      • May 2004 - Nov 2006

      Production director for large health insurance account, with up to 11 direct reports. Responsible for more than 3 million dollars in cost savings for Client in 2 years. Developed team and Client training materials, RFP documents and marketing recommendations. Helped us to "beat the control" multiple times, resulting in more efficient and effective packages!

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Partner, Executive Print Producer
      • Jul 1995 - May 2004

      Managed a team of up to 6 production managers and 10 accounts. Responsibilities included resource management, training, and reviews and hiring, developing staff allocations to maximize profitability.

    • Partner, Executive Print Producer
      • 1995 - 2004

      Managed a team of up to 6 production managers and 10 accounts. Responsibilities included resource management, training, and reviews and hiring, developing staff allocations to maximize profitability.

    • Sr Production Manager
      • 1995 - 1997

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Production Manager
      • 1995 - 1995

    • Advertising Services
    • 700 & Above Employee
    • Production Manager
      • 1994 - 1995

    • Production Manager
      • 1989 - 1993

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Traffic
      • 1983 - 1985

Education

  • The City University of New York
    M.S., Communications
    1983 - 1986

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