Experience

Millie Group

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Content Marketing Associate

  • Nov 2021 - Present

  An EdTech Start-up, specialising in mentoring, tutoring, & college guidance for international students around the globe. • Writing and editing content for different platforms (e.g. social media, website, etc.) and formats (articles, webinars, etc.), in line with Millie's content strategy and brand identity Marketing collateral production • Producing marketing materials and brochures, leveraging Millie freelance designers • Working alongside our data analytics team, planning, implementing, and monitoring email marketing campaigns • Designing, executing and monitoring social media campaigns to reach marketing targets (increase follower engagement and/or count across social media channels), in line with Millie's social media strategy • Leading social media planning meetings: conducting relevant analysis to inform an ongoing strategy; communicating and collaborating with other content members to fully execute the plans • Managing a team of interns, serving as their first point of contact and mentor during their internships



subtle asian drinks

• Remote

• Co-Founder

  • Sep 2020 - Present

  An online community to discuss favourite Asian beverages, learn from each other, and share the love of Asian alcohol! • 47k+ members in Facebook Group, 600+ followers on Instagram • Take charge in strategising and communicating with beverage brands on collaboration opportunities • Create content to engage with members on social media platforms • Manage day-to-day running of social media platforms An online community to discuss favourite Asian beverages, learn from each other, and share the love of Asian alcohol! • 47k+ members in Facebook Group, 600+ followers on Instagram • Take charge in strategising and communicating with beverage brands on collaboration opportunities • Create content to engage with members on social media platforms • Manage day-to-day running of social media platforms



Big Bang Academy

• Hong Kong
• Primary and Secondary Education
• 1 - 100 Employee

• Product & Digital Marketing Associate

  • Aug 2021 - Oct 2021

  •Your deliverables will be all designs, functionality, features and assets on the Company’s digital e-learning platform (Big Bang Lab) (“Deliverables”)•Support Product Lead on the product development including UI/UX design, research, quality assurance, communication & product marketing•Collaborate with software developers to ensure the tight product development schedule can be achieved as per designed and instructed•Develop effective marketing strategies and plans to communicate the features and benefits of new products to customers•Ensure a smooth operation of the product and the app content are available for clients in a timely and accurate manner•Create analysis of customer journey and product functionality•Assist in creating weekly newsletters & updates using Mailchimp

• Marketing and Content Associate + Freelance

  • Jul 2020 - Aug 2021

  •Planned and implemented social media campaigns•Designed and created graphics and video marketing materials•Measured and reported on the performance of all digital marketing campaigns using Google Analytics•In-charged of video recording for Online Science Summer Camp and the management of breakout rooms via Zoom•Assisted in preparing investor presentation materials for fund raising (Alibaba Entrepreneurs Fund)•Supported business development in identifying and networking with potential investors and partners •Led and assisted with the video production for new app•Researched, deployed, and monitored basic SEO on company’s websites •Managed the one-month-long online summer science camps



Framily.Co

• Hong Kong SAR

• Head of Online Marketing

  • Jul 2020 - Feb 2021

  •Led and created marketing contents for social media platforms and website •Analysed social media and website data for customer’s demographics •Over 100 products sold to customers under two months of operation •Led and created marketing contents for social media platforms and website •Analysed social media and website data for customer’s demographics •Over 100 products sold to customers under two months of operation



University of Exeter

• United Kingdom
• Higher Education
• 700 & Above Employee

• Publicity Secretary of Exeter University Volleyball Club (EUVC)

  • May 2019 - Jun 2020

  •Revamped image of EUVC (designed and launched a new logo) •In charged of photography and videography for EUVC activities •Revamped image of EUVC (designed and launched a new logo) •In charged of photography and videography for EUVC activities



Icicle Production

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Summer Intern

  • Jun 2019 - Jul 2019

  •Created a video series for Company’s Instagram in a fast-paced working space •Monitored and managed data of key partners and individuals •Created a video series for Company’s Instagram in a fast-paced working space •Monitored and managed data of key partners and individuals



Cisco

• United States
• Software Development
• 700 & Above Employee

• Shadowing

  • Aug 2017 - Aug 2017

  • Observed what department managers did on a daily basis and how departments operated (Attached to Distribution Channelling, Marketing and Products & Sales Departments) • Engaged in discussions within departments, feedback sessions • Site visits, gain understanding on partner's work • Observed what department managers did on a daily basis and how departments operated (Attached to Distribution Channelling, Marketing and Products & Sales Departments) • Engaged in discussions within departments, feedback sessions • Site visits, gain understanding on partner's work