Marcom Manager

• Aug 2021 - Present

Integrated Marketing Supervisor

• Jan 2021 - Aug 2021

Strategized and led integrated campaigns for eight accounts including two national finance and three regional healthcare clients. Anticipated and exceeded key stakeholder needs and expectations.• Sparked $470K+ in new business and 62% YoY budget growth; managed $2M+ annually• Concepted and optimized campaigns including lead gen, recruitment, and fundraising; 20K+ conversions• Increased team efficiencies and employee engagement by training, advising, and guiding three team members

Integrated Marketing Coordinator

• Sep 2019 - Jan 2021

Strategized and implemented omni-channel activities for one regional healthcare, one national healthcare, and two national financial services clients (strategic support). Anticipated needs across departments, clients, and vendors.• $400,000+ YoY account growth: built and nurtured client, internal, and vendor relationships• 2,300+ conversions / three customer growth campaigns by leading internal teams in strategy and execution• Established agency-wide best practice—spearheaded content development strategy• Created and implemented customizable client reporting summaries for agency’s integrated accounts Show less

Social Media & PR Specialist

• Aug 2018 - Sep 2019

Elevated and promoted clients / Infinity Marketing by developing and amplifying engaging content across earned, owned, and shared channels – online, in publications, and in-person. Primary responsibilities: two local accounts, with support for six other clients in financial services, healthcare verticals, and B2B.• Increased client’s brand recognition with 850+ pickups, and 300M+ impressions by establishing PR best practices agency-wide• Sparked two new client relationships, and expanded business services to existing clients through introduction and ownership for event management service line; coordinated nine events (two award-winning experiences)• Drove 120% YoY follower growth, 114% YoY audience engagement, and 4,500+ social referral sessions by producing engaging and action-oriented social content and strategies for B2B and healthcare clients• Increased team efficiencies and employee engagement by training, advising, and guiding two interns Show less

Account Manager

• Jun 2018 - Aug 2018

Cultivated premier client experiences by providing a full scope of services to clients ranging from lifestyle brands to professional services, as well as managing public relations for all Flourish clients. Primary account responsibility for two local accounts.• Secured an average 300,000+ impressions for hyper-local public relations initiatives including authoring 75+ targeted press releases and media advisories to key B2B and B2C publications.• Exceeded brand awareness and audience engagement goals for 20+ clients with innovative social media strategies for all channels as well as authoring regular content updates.• Developed and optimized campaigns and event programming while staying within project budgets by negotiating related third-party services.• Navigated challenging event planning and management issues, achieving positive results and client feedback.• Advanced team productivity and company culture by on-boarding, leading and mentoring six colleagues and interns. Show less

Account Coordinator

• Jan 2017 - Jun 2018

Provided general account support and maximized audience touch points for all clients with emphasis on social media and website content creation and curation, leading public and media relations as well as handling various event-related activities. Additional responsibilities included developing brand strategies and media ad plans, copywriting collateral and various e-communications platforms. • Crafted content and executed award-winning grassroots social media campaign that raised $25,000 for client’s charity.• Executed and implemented event logistics for various events including a 50,000+ attendee higher education event.• Secured media coverage by creating and distributing announcements and by establishing significant local, regional and national media outlet relationships. Show less

Social Media Manager/Sales Associate

• Jun 2016 - Dec 2016

• Established social media presence and content for customer engagement and sales promotion • Composed boutique layout and displays • Payment processing, restocking and pricing items • Established social media presence and content for customer engagement and sales promotion • Composed boutique layout and displays • Payment processing, restocking and pricing items

University Programs Communications Associate

• May 2016 - Jul 2016

• Conceptualized, messaged, designed and managed multi-channel University Programs and events marketing materials including: flyers, window and social media graphics, big-screen promos, yard signs and diagrams, social media content and calendar posts • Coordinated and executed social media campaign #IknowwhatsUP • Crafted press releases and feature stories for multiple University Programs’ events • Conceptualized, messaged, designed and managed multi-channel University Programs and events marketing materials including: flyers, window and social media graphics, big-screen promos, yard signs and diagrams, social media content and calendar posts • Coordinated and executed social media campaign #IknowwhatsUP • Crafted press releases and feature stories for multiple University Programs’ events

Corporate Communications Intern

• May 2014 - Jul 2015

• Created event promotion flyer—reasons to attend • Researched information using various sources including SalesForce and Industry News Service • Data entry; Sent pitch emails • Assisted in executive video creation • Wrote five-part series blog on fleet management • Managed marketing campaigns calendar, trade publication contacts list, and company “mentions” for all news media formats and sources • Wrote content for ebooks and website • Assembled client Welcome and Thank You packages • Various projects for marketing department Show less

Receptionist

• Jun 2012 - Jan 2013

• Cashier / payment processing • Booking appointments • Developed and expanded rapport with clients • Cashier / payment processing • Booking appointments • Developed and expanded rapport with clients