Digital Advertising Manager

• Nov 2022 - Present

Digital Strategy Specialist

• May 2021 - Nov 2022

• Managed 4 accounts in highly competitive markets, including, Australia, Canada, Singapore, and the United States, totaling $63.5 million in annual revenue.• Oversaw the scaling of annual marketing budgets for a portfolio of brands from $8 million to $13.2 million.• Supervised the training of 5+ new employees and mapped out development plans so that any gaps in knowledge were addressed, leading to a 30% increase in productivity.

Digital Strategy Coordinator

• Nov 2020 - May 2021

• Achieved a ROI of 4+ for brands via paid marketing campaigns on key social media platforms, including, Facebook, Instagram, Pinterest, and TikTok.• Established and nurtured relationships with 20+ niche influencers for content generation and marketing campaigns, directly resulting in a 45% increase in sales.• Created optimal landing pages with conversion rates of 7-10% through data-driven A/B tests.

Digital Strategy Intern

• Sep 2020 - Nov 2020

• Wrote ad copy for a variety of notable brands, including, Nations Photo Lab, Noa Home, and Starpil Wax, effectively increasing user engagement by 60-75%.• Collaborated with brand strategy teams to conceptualize and create innovative, effective, and on-brand messaging across all social platforms.• Coordinated the rollout of high-profile campaigns, and identified and provided recommendations for improved efficiency.

Digital Marketing Intern

• May 2020 - Sep 2020

• Developed and implemented innovative digital marketing strategies geared towards single and album releases for 15-20 domestic and internationally signed artists, including, Johnny Orlando, Taylor Swift, and 6LACK. • Managed complex audio and video release schedules with 4,000+ releases for key streaming partners, including, Amazon Music, Apple Music, and Spotify. • Identified and fostered relationships with 50+ influencers to drive social media and streaming engagement for high priority tracks. Show less

Fashion Stylist

• Apr 2018 - Jun 2019

• Implemented and analyzed community marketing strategies to boost traffic and advance store goals. • Resolved customer issues regarding product and shipping in accordance with company standards. • Ensured best in class service for customers to promote further business. • Implemented and analyzed community marketing strategies to boost traffic and advance store goals. • Resolved customer issues regarding product and shipping in accordance with company standards. • Ensured best in class service for customers to promote further business.

Sales Advisor

• Jul 2016 - Apr 2018

• Identified and capitalized on key opportunities in the community to raise the profile of the brand. • Coached 30+ new employees on cash registers, fitting rooms, and stock management. • Supervised store openings, closings, and generated daily schedules for team members. • Identified and capitalized on key opportunities in the community to raise the profile of the brand. • Coached 30+ new employees on cash registers, fitting rooms, and stock management. • Supervised store openings, closings, and generated daily schedules for team members.

Telemarketer

• Sep 2015 - Jul 2016

• Engaged customers and kept them invested to obtain accurate data through effective questionnaires. • Conducted surveys on a wide variety of topics, including, healthcare, insurance, and online banking. • Topped the leader boards numerous times based on completed surveys in a timely manner. • Engaged customers and kept them invested to obtain accurate data through effective questionnaires. • Conducted surveys on a wide variety of topics, including, healthcare, insurance, and online banking. • Topped the leader boards numerous times based on completed surveys in a timely manner.