Experience

Bink

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• VP of Products

  • May 2022 - Present

  London, England, United Kingdom

• Head of Product

  • Feb 2017 - Aug 2022

  Bink is a brand built with a clear vision - to redefine loyalty, making life simple and rewarding for all. Bink’s unique technology, Payment Linked Loyalty (PLL), links your payment card(s) to your loyalty schemes. Meaning that through the simple act of paying, you also present your retailers loyalty ID - no need for plastic cards, membership id’s or paper coupons. Payment Linked Loyalty is set to transform the loyalty experience. It’s a simple add-on to any retailers’ loyalty… Show more Bink is a brand built with a clear vision - to redefine loyalty, making life simple and rewarding for all. Bink’s unique technology, Payment Linked Loyalty (PLL), links your payment card(s) to your loyalty schemes. Meaning that through the simple act of paying, you also present your retailers loyalty ID - no need for plastic cards, membership id’s or paper coupons. Payment Linked Loyalty is set to transform the loyalty experience. It’s a simple add-on to any retailers’ loyalty scheme to provide 100% of purchase data from payment cards – gaining valuable insight and allowing for truly personalised CRM from our partner brands. Bink can act as a valuable engagement and adoption tool for loyalty platforms across the world, whilst making life simple, quick and rewarding for consumers. Bink is operating in the UK & USA, and has offices in London and the South East, as well as San Francisco with more territories to come.



Bookatable

• Senior Product Designer

  • Oct 2016 - Feb 2017

  London, United Kingdom Bookatable by Michelin provides real-time reservation services for 13,000 restaurants across 12 countries. The award-winning platform helps restaurants manage their bookings and restaurant floor, delivering more than 2.5 million diners each month from online reservations. As a Senior Product Designer for the restaurant-facing bookings product (ERB), my responsibilities included: - Working with the Head of Product on discovery, prototyping, testing and releases. - CX Research -… Show more Bookatable by Michelin provides real-time reservation services for 13,000 restaurants across 12 countries. The award-winning platform helps restaurants manage their bookings and restaurant floor, delivering more than 2.5 million diners each month from online reservations. As a Senior Product Designer for the restaurant-facing bookings product (ERB), my responsibilities included: - Working with the Head of Product on discovery, prototyping, testing and releases. - CX Research - reviewing analytics data, conducting interviews with stakeholders and customers. - UX Design - wireframing, interactive prototypes, information architecture, user journey mapping - UI Design - delivering final designs that are consistent with the product's UI kit. - User testing - on and off-site testing with customers and key stakeholders. - Documentation - creating a clear and structured Confluence space for the use of the wider product team, designers and developers, acting as a single repository for all Product decisions, research, CX patterns etc. Show less



MyGravity

• United Kingdom
• Information Services
• 1 - 100 Employee

• Head of User Experience

  • Nov 2014 - Jun 2016

  London, United Kingdom MyGravity is a retail loyalty and marketing automation startup. Their products include a Web application and native iPhone, iPad and Android apps. Originally hired as a UX contractor while the company was in an early idea stage, I helped define the products and their roadmaps. I then transitioned into a full-time role with complete ownership of the multi-platform products, as well as their UX and UI. • Conducted preliminary audience research with businesses and end-users. • Defined… Show more MyGravity is a retail loyalty and marketing automation startup. Their products include a Web application and native iPhone, iPad and Android apps. Originally hired as a UX contractor while the company was in an early idea stage, I helped define the products and their roadmaps. I then transitioned into a full-time role with complete ownership of the multi-platform products, as well as their UX and UI. • Conducted preliminary audience research with businesses and end-users. • Defined and prioritized features, delivering an MVP spec and a synchronized product roadmap for apps on iPhone, iPad, Android and the web. • Wrote product specifications and documentation for developers. • Conducted continuous UX research via stakeholder workshops, user interviews, competition research, guerilla testing, data analysis and A/B testing. • Created user personas for both business clients and end-users and set up a group of alpha testers. • Worked closely with the CTO to define and manage feature development sprints in an agile environment using Jira, Confluence and Slack. • Managed the implementation of my designs by a development team based in China. • Created and tested information architecture, wireframes and interactive prototypes. • Built the UI, delivering a consistent, on-brand experience across different platforms and devices. • Created an SEO-driven public website, with custom SEM landing pages across different audience segments. Show less



Enternships

• United Kingdom
• Human Resources Services
• 1 - 100 Employee

• UX Lead, Product Manager

  • Sep 2012 - Feb 2014

  London, United Kingdom Enternships is a job platform used by over 5000 companies in 20+ countries. As part of the acquisition of Youny, I joined Enternships as a UX Designer, and transitioned into a product management role. Within two months of the launch, the new platform saw a 40% increase in active users and was highlighted as a tech innovation success story at the World Economic Forum in Davos. • Led the complete overhaul of the platform (new features, new backend, new design) in a hybrid UX – Product… Show more Enternships is a job platform used by over 5000 companies in 20+ countries. As part of the acquisition of Youny, I joined Enternships as a UX Designer, and transitioned into a product management role. Within two months of the launch, the new platform saw a 40% increase in active users and was highlighted as a tech innovation success story at the World Economic Forum in Davos. • Led the complete overhaul of the platform (new features, new backend, new design) in a hybrid UX – Product Management role. • Researched the new features and implemented a beta testing program with end-users and business customers. • Created and tested the new information architecture, user journeys and wireframes. • Created an applicant tracking system for employers with features that included: candidate tagging and grouping, comment-based collaboration on reviewing applications, direct communication with applicants and an automated ranking system based on an algorithm that quantifies skills and previous experience (IP from Youny). • Had an active role in partnership negotiations with the Mozilla Foundation and government agencies HEFCE and UCAS to integrate their data streams into the Enternships algorithm. • Worked closely with an SEO agency to optimize the platform, from Information Architecture and key user journeys to individual page layouts, content structure and semantic markup. Show less



Youny

• Co-Founder

  • Feb 2012 - Aug 2012

  London, United Kingdom Co-founder, product lead and designer of Youny, a start-up digital learning platform aimed at connecting students around data-driven, course-based academic tutoring and collaboration. With 3k+ active users in the closed beta and signed partnerships with UCL, LSE and Imperial College, Youny was folded into Enternships.com as an acquihire in September 2012.



British Council

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Communications Officer

  • Nov 2010 - May 2011

  Romania Improving digital access to British Council services. Managing communication strategy and press relations. Organising events (documentary film festivals, skill based training programmes, job fairs). Recruiting, training and supervising new employees.



Doctor Computer

• IT Services and IT Consulting
• 1 - 100 Employee

• UX Designer

  • Dec 2009 - May 2011

  UX and UI design for web, as part of a small Agile team. Clients included major real estate developers, industrial manufacturers and national retail chains.



InfinityArt Studio

• UX / UI Designer

  • Mar 2009 - Oct 2009

  InfinityArt Studio is a boutique design agency focused on creative projects. As part of a design team of five, I worked for international clients based in the US, Canada, Switzerland and the EU. Our team won three Favorite Website Awards.



Contractor

• UX / UI Design Contractor

  • Dec 2004 - Oct 2008

  Agency / contract work on over 200 projects (apps, websites, digital products), Progressed from UI to UX to Product Design. Clients include the Mayor of London, British Council, Manchester Review, Polistas.