Head of Marketing & Products

• Apr 2022 - Present

Business Strategic Analysis Manager

• Nov 2016 - Mar 2022

• Expert operational support to M&A CMI Team during Telefónica Central American assets sales and post-sale processes.• Responsible for CMI´s Investment in Telefónica CA, covering performance from Sales and EBITDA, to Net Profit and Dividends.• Managing partners’ relationship with Telefonica´s Directors in day-to-day basis, and monthly Operational Reviews.• Responsible for the development of new Technology and Telecom Business opportunities in the Region (e.g. GCS Centro America).• Development of Digital Transformation Plans for CMI Capital and its Business Units (Finance, Energy and Real State).

Marketing Director – Commercial Offer and Handsets & Devices

• Nov 2012 - Nov 2016

• Design and execute Commercial offer for new Subscriptions in Mobile, Internet and FW for Residential customers.• Define and manage all seasonal Commercial Promotions (Valentines, Mother’s Day, Vacations, Christmas, among others).• Devices Demand Plan management, for self-provided and open market, for all business lines (Mobile, Internet, TV, M2M).• Define and manage Financial and Sales Budgets, and all devices’ Subsidy accounts through all sales channels.• Plan yearly & quarterly Device Portfolio and Purchase Plans for all business lines with Telefonica’s Regional team.• Create and maintain commercial relationships with local and regional Account Managers of Devices Manufacturers.

Deputy Director of Marketing and Planning – Enterprise and SME

• Jul 2009 - Nov 2012

• Define Plans, Tariffs, Promotions, Communications and Events for the Enterprise and SME customers.• Define and monitor yearly financial Budget and Strategic Plans for Corporate segments.• Responsible for all the Financial Business Cases and Investments Plans for Corporate segments.• Support of the commercial channels to ensure sales’ objectives through promotions and marketing plans.• Management of the administrative process & control to guarantee sales and billing data for the segment.• Analyze Market demand and evolution to define Product Development and tariffs for Enterprise and SME.

Marketing Manager – Enterprise and SME

• Mar 2007 - Jul 2009

• Define and execute the Strategic and Marketing Plans for the Enterprise customers.• Analyze, define and manage all Tariffs and Promotions for all Telecom products & services for Enterprise customers.• Prepare and develop all communication plans, new products’ launchings and social events for Corporate segments.• Define and monitor the yearly financial Budget (Sales, Churn, Revenues, Subsidy, Opex and Capex).• Lead the Strategic Planning process of the Enterprise segment, between 2007 and 2009 with TEF Latam Regional team.• Lead the local development of Regional Enterprise initiatives (Sectorial Analysis, UP Project, Sales Force Automation, etc.)

Marketing Manager – Enterprise and Government

• Feb 2005 - Feb 2007

• Marketing Plans and Commercial Support for business in Media, Manufacturing, Retail and Financial Sectors.• Responsible for Budgeting, Monitoring and Control of Incomes of the corporate customers.• Responsible for alignment of Plans, Tariffs, Promotions and Product Development for Enterprise segments.• Participated in the Corporate Strategic Plans 2006-2010 and 2007-2011, for the Enterprise Business Unit.

Business Planning Specialist – Wholesale and Telecom Carriers

• Aug 2001 - Feb 2005

• Define and monitor the Revenue Budget for International Data and Voice services for Carriers and LD Resellers.• Responsible for Market Analysis, Business Opportunities and Product Development.• Participation in the 2004-2005 Strategic Planning for Interconnection Voice Corporate Services.• CANTV Representative at GTM 2004 and 2005 for the Interconnection Business Unit (negotiator of voice and data services).• Analyze voice and data markets for international Voice and Data services’ sales and exchange.• Development of 2002-2003 Strategic Plans of Interconnection Business Unit and International Business.• Responsible of new Voice and Data business model development with international carriers.• Responsible for legal contract negotiations for voice and data services with international carriers.