Experience

Fondo de Valores Inmobiliarios, S.A.C.A.

• Venezuela
• Real Estate
• 100 - 200 Employee

• General Manager Paseo El Hatillo La Lagunita

  • Aug 2021 - Present

  As a General Manager of Paseo El Hatillo La Lagunita Mall, main duties are related to plan strategies and set actions to keep the facilities, both commercial areas and services facilities of the mall, in perfect operation. In a daily basis I have to lead four mayor management teams: Operations; Health and Security; Accounting, Administration and Finance; and Marketing. This leading process procures to establish good workers relationships to enhance team working and achieve the goal of bringing in excellent retailers, and increase the traffic of visitors to the mall.Additionally, there is the challenging task of recruiting and selecting the best workers available in the changing retail industry. These workers must be focused on provide the best customer service to our premises operators, visitors, and coworkers.Finally, I have to evaluate the KPI´s set in the strategic plan, in order to correct deviations, and secure the achieving of the goals of Paseo El Hatillo La Lagunita Mall.



Mantex

• Commercial Director

  • Nov 2018 - Aug 2021

  To design, organize, manage and control the administrative and operatives actions to commercialize all Mantex Group´s Commercial Premises (Metrópolis Valencia, Metrópolis Barquisimeto, Metrosol Maracaibo), focus on to achieve an appropriate Tenant Mix for ensuring the highest profitability for both, commercial allies and the Organization. Once negotiations are closed, SLAs management, and customer services are priorities.Main responsibilities are, among others:* To maintain an updated Tenant Mix for the three Malls of the Group: Metrópolis Valencia, Metrópolis Barquisimeto, Metrosol Maracaibo* To elaborate the income budget of the Group based on the foreseen incomes from the fixed rent and the percentage rent of more than one thousand retail venues, kiosks, warehouses, and commercial common areas, that are located in the three Malls of the Mantex Group* Design and construct the commercial strategic plan, fixing goals and objectives that are measurable, profitable and focus towards the development of the business * To elaborate and update the commercial guidance and procedures manual, in order to give to the Commercial Team the tools to negotiate under the terms and conditions of the Mantex Group * To design and execute a training program for the Commercial Team aim to keep them all updated with sales techniques and negotiation skills * To assist to meetings with potential clients, such as sales and commercial congress, expos and franchise meetings, in order to attract new commercial allies and investors * To review and approve, together with the Projects Vice President, new commercial proposals and premises refreshments, in order to guarantee an appropriate distribution of the local venues and to keep commercial spaces up to date with the new tendencies * To analyze, evaluate and verify sales results, negotiation processes, renewals of contracts, and other daily activities, in order to keep the strategic plan into the course



Mantex, S.A.

• Corporate Commercial Manager

  • Jan 2017 - Nov 2018

  As a commercial manager at Mantex, S.A., my general purpose is to plan, organize and control administrative and operatives’ commercial actions related to the shopping center properties and premises of the Group: Metropolis Valencia Mall (420), Metropolis Barquisimeto Mall (209), and Metrosol Mall (189).Daily activities include overseeing company needs, handling daily business issues, managing company associations, and recognizing business opportunities. Keeping a constant communication and negotiation with clients or business associates. Continuously work to strategically expand, preserve or improve the company’s procedures, standards or policies while sticking to business edicts and regulatory guidelines. In addition, I have to verify, oversee or approve commercial agreements and documentation. Among others, key responsibilities are:• Work with the legal department in the preparation of the contracts and documentation of all negotiations • Resolving contractual and commercial problems • Working with contract managers • Discovering areas that are not in keeping with regulation practices • Offering direction and instruction • Reviewing, scrutinizing, and developing operational process flows • Ensuring that the financial aspects and impact of a contract are clear to all parties • Risk assessment • Ensuring that all stakeholders, such as administration, operations, and finance understand and adhere to contractual obligations; reflecting them accurately

• Corporate Marketing Manager

  • Sep 2016 - Jan 2017

  Mantex, S.A. was founded in 1951 as a chemical and textile company. During forty years Mantex develop a giant industrial complex in Valencia, and in 1983, taking advantage of the potential of its industrial fields, the company decided to enter the Commercial Real States business, and designed and built the Metropolis Valencia Shopping Mall. Today, Mantex operates two other Shopping Malls: Metropolis Barquisimeto and Metrosol Maracaibo.As Corporate Marketing Manager, I am in charge of the planning, organizing, managing and supervising the Mantex Group strategic marketing activities. The main goal is to contribute with the market positioning of the four trademarks of the organization: Metropolis Valencia Shopping Mall, Metropolis Barquisimeto Shopping Mall, Metrosol Maracaibo Shopping Mall and Parque Ferial San Diego (Valencia, Venezuela).



ASAP VENEZUELA

• Venezuela
• Human Resources Services
• 100 - 200 Employee

• Commercial and Marketing Manager

  • Apr 2016 - Aug 2016

  ASAP is the leader Human Resources and Staffing company in Venezuela. With more than 15 years in the Venezuelan martket, today the company holds more than 400 hundred national and international clients.As Commercial and Marketing Manager, I was in charge of planning, organizing and controlling the design and execution the whole Commercial Strategy, aim to achieve the results established in the Asap´s Annual Strategic Plan.Main responsibilities of the position are:* Manage the planning and budget for the Commercial and Marketing department* Guarantee high profitability through the development of effective business strategies* Develop of an appropriate set of Marketing and Sales plans to assure brand positioning* Built a comprehensive business net, and develop a benchmarking strategic planning to be up to date on the HR services competitive market * Evaluate and report sales activities* Keep tracking on KPI's. Review and develop current KPI's, and develop new ones according to the constant business changing scenarios* SLAs management



PRC Connect

• Venezuela
• Outsourcing/Offshoring
• 1 - 100 Employee

• Commercial and Sales Manager

  • Jul 2013 - Apr 2016

  PRC333, C.A. is a midsize Venezuelan company with almost two decades providing services to a wide variety of organizations, both Venezuelan and international corporations. The company has two main businesses: Call Centers and Human Resources Services. Among its clients are Movistar, Coca Cola, Despegar.com, Belcorp, Herbalife, Cervecería Regional, Excélsion Gama, Automercados Plaza’s, EPK, Cinex and Cines Unidos.As Commercial Manager, I was in charge of handle daily business issues, recognize business opportunities, and keep a fluent and appropriate communication with clients and business associates in order to ensure an appropriate SLAs Management. I resolve contractual and commercial problems, develop yearly business plans, execute commercial plans and assure that financial aspects and impact of contracts are clear to all parties.



Rent-A-House Platinium

• Dominican Republic
• Leasing Real Estate
• 1 - 100 Employee

• Real State Broker - Franchisee

  • Oct 2010 - Jul 2013

  Rent-A-House is Real States Company with more than 50 years of experience in Venezuela. Nowadays, the company is leading the Venezuelan markets, thanks to the Franchise strategy implemented 18 years ago, the focus on new technologies, and the continuous training given to the Franchise Holders.As Franchisee I successfully run the Rent-A-House business model, getting important profits, both for the master franchise and myself. This entrepreneurship is based on a comprehensive Marketing and Sales method that include: Planning, Finance, Marketing and Sales, focused on the Real States Business in Venezuela.



Ralph Gonzalez Oriente, C.A.

• Operations Manager

  • Nov 2007 - Oct 2009

  Ralph Gonzalez Oriente, C.A. (RGO) is a mid-size company based in Venezuela, and operating in the United States, Peru and Colombia. RGO operates as an importing-trading agent for the petroleum and maritime industry, with more than 50 years experience, and a high reputation as a reliable provider of vital spare parts. As Operations Manager my duties were: * Purchasing, logistic and administrative continual process improvement, management and development* Public Affairs-Relations and Governmental Relations Managment* Marketing and advertising campaigns managementAchievements* Complete development of an automatic-computerized logistic process to restock commercial branches and prioritise good importation activities in order to attend customers as appropriate, according to their operations needs and urgencies * Redesign and successful launching of a whole new company Web Page: www.ralphgonzalez.com



Universidad Santa María

• Lecturer

  • Sep 2008 - Sep 2009

  Universidad Santa María is one of the most important private universities in Venezuela, with more than 55 years of history. Communication, Law, Engineering and Administration are among the most important careers chosen by students because of the high educational level given by this University, and future job opportunities offers once finished their study programs As Lecturer my work included:• Lectures on “Basics on Organizations” (7th Semester of Communication)• Lectures on “Management and Social Marketing” (9th Semester of Communications)• Lectures on “Communication and Leadership” (10th semester of Communication)



ExxonMobil

• Oil and Gas
• 700 & Above Employee

• Public Affairs Specialist

  • Jul 2001 - May 2007

  Exxon Mobil Corporation is the largest Oil Company in the world, operating in more than 170 countries in the oil, gas, chemicals and energy technology industries.As Public Affairs and Community Relations Specialist I was assigned to develop and execute:* Exxon Mobil Social Investment Plan Management at Venezuela operational sites, both the oil Central Production Facilities (CPF) and the oil Upgrader Complex at the Jose Petrochemical Complex* Management of affairs between the Oil Upgrader Complex and the CPF’s surrounding communities. Main goal was to obtain the goodwill of the communities toward ExxonMobil Operations, in order to guarantee safety and security for communities itself, employees and facilities * Management of Governmental affairs and monitoring and assessment of the political and economic environment* Design of a consolidated communication program for employees and external audiences where corporate messages are appropriate and tactfully addressed * Corporate event design and execution for internal and external audiences. VIP visit and special event coordination* Mass-Media management during emergency crisis: media inquiries, press conference coordination, Q & A’s questionarie preparation Achievements* Successful development of the contingency plan to minimize Turnaround and construction disruption * Leading of SHERPA Team (special group created to increase and encourage safety behaviour in employees and surrounding communities) at the CPF aligned with the Operations Integrity Management System (OIMS) 5-4 expectations. SHERPA CPF results during this period were recognized as best practice by OIMS external assessors* Projects under my responsibilities were characterized for their completeness and freedom from errors. The number of activities well managed beyond the routine PA activities was noticeable and recognized by management at all levels